O.B.F

O.B.F — reggae artist from FR.

O.B.F (Original Bass Foundation) is a French sound system formed in 2002 by Rico, G, and Stef, originally emerging from Geneva’s underground music scene to…

Influence: 50.11% Fanbase: 24.66% Trending: 62.84% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 89.01% • Very Strong

As of 2025-09-09

238,816

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:54:13 UTC

Genres

reggaereggaedub reggaeroots reggaedubelectronicfrench dub

Biography

O.B.F (Original Bass Foundation) is a French sound system formed in 2002 by Rico, G, and Stef, originally emerging from Geneva’s underground music scene to become a prominent force in reggae and dub music. Known for their innovative dub sound and iconic orange wall of sound, O.B.F has solidified its position as a key player in sound system culture, engaging audiences through energetic performances and collaborations with artists like Biga*Ranx, Nazamba, and Sr. Wilson.

With a strong presence in the music scene, O.B.F continues to push the boundaries of reggae and dub through their explosive live shows, highly anticipated sound system sessions, and Dubquake Records releases, including standout albums like "Wild" (2014), "Ghetto Cycle" with Charlie P (2018), "SIGNZ" (2020), "LAVA" (2022), and "Revelation Time" with Iration Steppas (2024). Their dedication to forward-thinking music and community engagement has made them a leading force in the genre.

Top Brand Affinities

Report Date: 2025-09-09

O.B.F draws 18-24 & 25-34 audiences and holds attention in FRANCE, MEXICO, BRAZIL. The skew is heavily male (77%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 15,946 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Mixcloud, Akai, Ableton makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist O.B.F score 1.04% — Moderate bucket.

Brand: MixcloudBrand: AkaiBrand: Ableton

Followers:238,816

Engagements:2,472

Rate:1.0%

Posts:586

Avg Likes:2,450

Avg Comments:86

Avg Views:15,946

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 238,816 · Engagements 2,472 · Rate 1.0% Posts 586 · Views 15,946 · Avg Likes 2,450 · Avg Comments 86 · Avg Views 15,946	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 37% 35-44: 7% 13-17: 4%	Largest: 18-24 (49%); next: 25-34 (37%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	FRANCE (20%) MEXICO (18%) BRAZIL (11%) SPAIN (7%) UNITED KINGDOM (5%)	Top regions: FRANCE (20%), MEXICO (18%), BRAZIL (11%)
Platform Engagement	Instagram: 1,874 avg likes/post · Youtube: 15,946 avg views/post	Best reach: Youtube 15,946 avg views; best engagement: Instagram 1,874 avg likes

Top Brand Affinities

Mixcloud

Score: 89.01

Akai

Score: 32.68

Ableton

Score: 25.63

MOOG

Score: 22.36

SoundCloud

Score: 11.36

Pioneer

Score: 10.64

Ricard

Score: 10.05

Pro Tools

Score: 9.54

Amazon Music

Score: 8.33

Beats Electronics

Score: 5.61

Clarks

Score: 5.25

Volcom

Score: 5.21

Brand	Category	Score
Mixcloud		89.01
Akai		32.68
Ableton		25.63
MOOG		22.36
SoundCloud		11.36
Pioneer		10.64
Ricard		10.05
Pro Tools		9.54
Amazon Music		8.33
Beats Electronics		5.61
Clarks		5.25
Volcom		5.21
Spotify Music		4.69
Montblanc		4.68
Carhartt		4.17
Omega		3.74
Leica		3.42
Kodak		3.14
Dr. Martens		2.67
Stüssy		2.63
Garnier		2.37
GAP		2.33
musical.ly		2.23
Heineken		2.02
Lacoste		1.85
Peugeot		1.84
Red Bull		1.80
GoPro		1.78
Volkswagen		1.72
Fujifilm		1.70
BBC		1.70
Vans		1.63
Guinness		1.63
Universal		1.61
The North Face		1.57
Yamaha		1.53
Polaroid		1.52
Jaguar		1.44
Sneakerhead		1.31
Warner Bros		1.31
Fiat		1.30
Coachella		1.25
Oakley		1.17
Sony		1.13
Supreme		1.12
Canon		1.11
Harley-Davidson		1.03
Pepsi		0.98
Puma		0.98
Adobe		0.96