O.A.R.

O.A.R. — pop artist from US.

For over 25 years, O.A.R. has embodied a joyfully communal spirit that transcends both artist and audience, merging their musical DNA into a free-flowing sound…

Influence: 63.33% Fanbase: 51.30% Trending: 69.35% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mapfre • 42.84% • Very Strong

As of 2025-11-05

105,521

Social Media Followers

As of 2025-11-05

00:00:00

Hours Airplay

2025-12-27 12:42:35 UTC

Genres

popacoustic popneo mellowrockpop rockjam bandrockalternative rock

Biography

For over 25 years, O.A.R. has embodied a joyfully communal spirit that transcends both artist and audience, merging their musical DNA into a free-flowing sound and exhilarating live show. The band's immense following has allowed them to repeatedly sell out iconic venues like Madison Square Garden, with singer/guitarist Marc Roberge emphasizing the band's appreciation and joy in their continued success as essential to their longevity and ongoing fun.

O.A.R. views uplifting their fans as both a charmed responsibility and a privilege, with Roberge noting the band's astonishment and gratitude at still performing at a high level after all these years. The key to their enduring success lies in their genuine appreciation for their work and the joy they find in creating music, never taking their achievements for granted.

Top Brand Affinities

Report Date: 2025-11-05

O.A.R. indexes high with fans in the 25-34 range in UNITED STATES, INDIA, CANADA. The skew is female-leaning (51%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 685 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Mapfre, Barstool Sports, Peloton, making streetwear, music platforms, and lifestyle products a natural test bed. Choose O.A.R. when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist O.A.R. score 0.65% — Low bucket.

Brand: MapfreBrand: Barstool SportsBrand: Peloton

Followers:105,521

Engagements:685

Rate:0.6%

Posts:3,311

Avg Likes:685

Avg Comments:16

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 105,521 · Engagements 685 · Rate 0.6% Posts 3,311 · Views 0 · Avg Likes 685 · Avg Comments 16 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 35-44: 30% 18-24: 18% 45-64: 11%	Largest: 25-34 (39%); next: 35-44 (30%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (87%) INDIA (2%) CANADA (1%) UNITED KINGDOM (1%) BRAZIL (1%)	Top regions: UNITED STATES (87%), INDIA (2%), CANADA (1%)
Platform Engagement	Instagram: 685 avg likes/post	best engagement: Instagram 685 avg likes

Top Brand Affinities

Mapfre

Score: 42.84

Barstool Sports

Score: 39.26

Peloton

Score: 31.96

Live Nation

Score: 27.23

Verizon

Score: 20.91

Miller Lite

Score: 16.48

Coors

Score: 14.78

Margaritaville

Score: 12.56

NHL

Score: 12.22

WW

Score: 11.41

Gillette

Score: 11.15

United

Score: 11.02

Brand	Category	Score
Mapfre		42.84
Barstool Sports		39.26
Peloton		31.96
Live Nation		27.23
Verizon		20.91
Miller Lite		16.48
Coors		14.78
Margaritaville		12.56
NHL		12.22
WW		11.41
Gillette		11.15
United		11.02
Busch		10.23
Titleist		10.22
Delta		9.92
ESPN		9.20
Bud Light		9.05
Heinz		8.64
Free People		8.00
Bethesda Softworks		7.73
Publix		7.20
The Home Depot		6.75
Jameson		6.70
FOX		6.31
Macy's		6.23
Chick-fil-A		6.11
Kroger		6.07
NFL		6.07
FedEx		5.86
Dunkin' Donuts		5.75
Paramount Pictures		5.51
Lululemon Athletica		5.46
WWE		5.45
HomeGoods		5.41
NBC		5.33
Target		5.26
Anthropologie		5.25
Taco Bell		5.24
Guinness		4.85
American Eagle		4.85
iHeartRadio Music Awards		4.72
Columbia Pictures		4.65
American Airlines		4.60
Chipotle Mexican Grill		4.54
OLD NAVY		4.52
BarkBox		4.40
Jeep		4.39
PetSmart		4.29
The Olympic Games		4.14
Budweiser		4.06