Nyck Caution

Nyck Caution — hip-hop & rap artist from US.

Hailing from Brooklyn, Nyck Caution gained recognition as part of the Pro Era collective, showcasing his lyrical prowess and versatile flows in the NYC rap…

Influence: 55.70% Fanbase: 33.10% Trending: 67.00% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 24.92% • Very Strong

As of 2025-09-09

91,966

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:00:28 UTC

Genres

hip-hop & raphip-hop/rapunderground hip hopindie hip hopcontemporary hip hophip hop

Biography

Hailing from Brooklyn, Nyck Caution gained recognition as part of the Pro Era collective, showcasing his lyrical prowess and versatile flows in the NYC rap scene. Collaborating with fellow Pro Era member Kirk Knight on Nyck @ Knight, he garnered millions of streams on Spotify. With his recent Open Flame EP receiving acclaim from Complex and NME, Nyck is poised to solidify his artistry with the upcoming release of Anywhere But Here, following his 2016 debut Disguise The Limit.

Nyck Caution's forthcoming album, Anywhere But Here, embodies the essence of Brooklyn with its resonant bass lines and sharp percussion, infused with his clever wit and vivid storytelling. The project features the impactful single "How You Live It," featuring Joey Bada$$, along with guest appearances from Denzel Curry, Kota The Friend, GASHI, and more, showcasing Nyck's evolution as an artist set to make a significant impact in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Nyck Caution builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, CANADA, SOUTH AFRICA. With a heavily male (81%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (1,228 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Spinrilla, Akai, SoundCloud point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nyck Caution score 1.34% — Moderate bucket.

Brand: SpinrillaBrand: AkaiBrand: SoundCloud

Followers:91,966

Engagements:1,228

Rate:1.3%

Posts:389

Avg Likes:1,228

Avg Comments:53

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 91,966 · Engagements 1,228 · Rate 1.3% Posts 389 · Views 0 · Avg Likes 1,228 · Avg Comments 53 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 36% 35-44: 11% 13-17: 4%	Largest: 25-34 (48%); next: 18-24 (36%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (69%) CANADA (4%) SOUTH AFRICA (4%) UNITED KINGDOM (3%) AUSTRALIA (2%)	Top regions: UNITED STATES (69%), CANADA (4%), SOUTH AFRICA (4%)
Platform Engagement	Instagram: 1,228 avg likes/post	best engagement: Instagram 1,228 avg likes

Top Brand Affinities

Spinrilla

Score: 24.92

Akai

Score: 20.53

SoundCloud

Score: 14.44

Amazon Music

Score: 12.00

Pro Tools

Score: 10.04

Beats Electronics

Score: 8.70

New Era

Score: 8.68

Ableton

Score: 8.35

Champion

Score: 8.02

Tekken

Score: 7.61

Foot Locker

Score: 7.28

Stüssy

Score: 7.00

Brand	Category	Score
Spinrilla		24.92
Akai		20.53
SoundCloud		14.44
Amazon Music		12.00
Pro Tools		10.04
Beats Electronics		8.70
New Era		8.68
Ableton		8.35
Champion		8.02
Tekken		7.61
Foot Locker		7.28
Stüssy		7.00
Supreme		6.93
Hennessy		6.46
iHeartRadio Music Awards		5.33
Nice Kicks		5.32
Spotify Music		4.99
Kodak		4.88
Sneakerhead		4.54
MTV		4.30
ESPN		4.24
Los Angeles Lakers		4.09
Sprite		4.06
Carhartt		3.99
Nixon		3.98
Timberland		3.95
NBA		3.94
Gillette		3.83
Mortal Kombat		3.77
Acura		3.62
Cartoon Network		3.49
Final Fantasy		3.45
Gatorade		3.43
Vans		3.25
Polo Ralph Lauren		3.24
Coachella		3.22
Comedy Central		3.15
The North Face		3.08
NHL		2.91
NFL		2.81
New Balance		2.74
Versace		2.72
Warner Bros		2.70
Nike		2.60
Lollapalooza		2.53
WWE		2.53
Monster Beverage		2.43
Matrix		2.43
Nickelodeon		2.34
Gucci		2.25