Nulbarich

Nulbarich — pop artist from JP.

Hailing from Japan, Nulbarich is a dynamic band led by the talented singer-songwriter JQ. Their debut album, "Guess Who?," was released in October 2016, and…

Influence: 54.03% Fanbase: 41.02% Trending: 60.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Maison Kitsuné • 38.49% • Very Strong

As of 2025-09-09

271,267

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:06:57 UTC

Genres

popj-poppopasian popr&b, funk & souljapanese r&bjapanese soulrockrockj-rockjapanese alternative rockpop rock

Biography

Hailing from Japan, Nulbarich is a dynamic band led by the talented singer-songwriter JQ. Their debut album, "Guess Who?," was released in October 2016, and within two years, they performed at Budokan to a sold-out audience. Nulbarich has since graced the stage over 50 times across Japan, China, Korea, and Taiwan, showcasing their unique blend of emotional pop with a groovy beat-maker influence from JQ.

The band's name, Nulbarich, reflects JQ's ambivalent style, combining "Nul" for nothing and "Rich" for filled. With JQ's background in beat-making and his innovative fashion sense that merges different languages, Nulbarich has crafted their own distinct sound that captivates audiences with its emotional depth and infectious pop sensibilities.

Top Brand Affinities

Report Date: 2025-09-09

Nulbarich draws 18-24 & 25-34 audiences and holds attention in JAPAN, PHILIPPINES, INDONESIA. The skew is heavily male (60%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 8,940 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Maison Kitsuné, Maison Margiela, Isetan makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nulbarich score 1.35% — Moderate bucket.

Brand: Maison KitsunéBrand: Maison MargielaBrand: Isetan

Followers:271,267

Engagements:3,673

Rate:1.4%

Posts:607

Avg Likes:3,663

Avg Comments:45

Avg Views:8,940

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 271,267 · Engagements 3,673 · Rate 1.4% Posts 607 · Views 8,940 · Avg Likes 3,663 · Avg Comments 45 · Avg Views 8,940	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 30% 13-17: 10% 35-44: 7%	Largest: 18-24 (51%); next: 25-34 (30%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	JAPAN (50%) PHILIPPINES (8%) INDONESIA (8%) TAIWAN (7%) THAILAND (5%)	Top regions: JAPAN (50%), PHILIPPINES (8%), INDONESIA (8%)
Platform Engagement	Instagram: 3,171 avg likes/post · Youtube: 8,940 avg views/post	Best reach: Youtube 8,940 avg views; best engagement: Instagram 3,171 avg likes

Top Brand Affinities

Maison Kitsuné

Score: 38.49

Maison Margiela

Score: 24.14

Isetan

Score: 21.18

Rakuten

Score: 19.34

A.P.C.

Score: 19.17

Paul Smith

Score: 17.90

TIMEX

Score: 14.17

Arc'teryx

Score: 13.53

Shake Shack

Score: 13.47

Acne Studios

Score: 13.21

Barbour

Score: 13.08

Dr. Martens

Score: 11.69

Brand	Category	Score
Maison Kitsuné		38.49
Maison Margiela		24.14
Isetan		21.18
Rakuten		19.34
A.P.C.		19.17
Paul Smith		17.90
TIMEX		14.17
Arc'teryx		13.53
Shake Shack		13.47
Acne Studios		13.21
Barbour		13.08
Dr. Martens		11.69
Bim		11.62
Marni		11.44
UNIQLO		11.43
Style Nanda		10.47
Vivienne Westwood		10.46
Summit Entertainment		10.30
Snoopy And The Peanuts Gang		10.24
The North Face		9.45
Bose		7.59
Converse		7.24
Atmos		6.82
Loewe		6.39
New Balance		6.34
Shiseido		6.30
Olympus		6.09
Stüssy		5.48
Clarks		5.34
Gundam		5.02
Hermès		4.50
Daniel Wellington		4.45
Polo Ralph Lauren		4.16
Levi's		4.13
IKEA		4.10
Leica		4.06
Panasonic		3.93
G-shock		3.85
Costco		3.62
Supreme		3.57
Vans		3.57
Marc Jacobs		3.49
Carhartt		3.47
Reebok		3.35
ASICS		3.21
Lush		3.06
Chanel		2.84
Fujifilm		2.83
TOM FORD		2.77
GAP		2.72