Nucleya Brand Affinity ranks highest OnePlus at 25.44% . Very Strong. Score DMDB 55.99% | Fanbase 48.30%

Nucleya — pop artist from IN.

Udyan Sagar, known by his stage name Nucleya, has played a pivotal role in shaping the bass music scene in India. Since the release of his debut EP "Koocha…

Nucleya

Established

Country: IN | Gender: male | Artist ID: 11e81bd0-906e-5422-9cf8-a0369fe50396

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Genres

popdesi popindian indiehip-hop & rapdesi hip hophindi hip hopelectronicdanceindian edmelectronicother electronic musicothersworldwide

Influential: 55.99% Fanbase: 48.30% Trending: 59.83%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OnePlus • 25.44% • Very Strong

As of 2025-09-09

1,876,501

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.99% | Fanbase 48.30% | Trending 59.83% | CAREER STAGE: MID_LEVEL

Biography

Udyan Sagar, known by his stage name Nucleya, has played a pivotal role in shaping the bass music scene in India. Since the release of his debut EP "Koocha Monster" in 2013, Nucleya has emerged as a prominent figure in Indian dance music, creating a unique sound that has become synonymous with the country's contemporary music landscape.

Regarded as a key influencer in the development of the desi bass genre, Nucleya's impact on the Indian music scene has drawn comparisons to the likes of Skrillex, Diplo, and Major Lazer. His contributions have led to opportunities to open for renowned international acts such as Skrillex, Major Lazer, Diplo, DJ Snake, and Flux Pavilion during their tours in India.

Report Date: 2025-09-09

Nucleya is a clear fit for 18-24 & 25-34 audiences with strength across INDIA, BANGLADESH, UNITED STATES. The audience is heavily male (89%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (82,776 avg views per post); Instagram builds the community layer. Affinity data highlights OnePlus, Pioneer, Trancefamily, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nucleya score 0.44% — Low bucket.

Brand: OnePlusBrand: PioneerBrand: Trancefamily

Followers:1,876,501

Engagements:8,317

Rate:0.4%

Posts:721

Avg Likes:8,250

Avg Comments:168

Avg Views:82,776

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,876,501 · Engagements 8,317 · Rate 0.4% Posts 721 · Views 82,776 · Avg Likes 8,250 · Avg Comments 168 · Avg Views 82,776	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 34% 13-17: 5% 35-44: 3%	Largest: 18-24 (57%); next: 25-34 (34%)
Gender Split	Female: 11% Male: 89% Non-binary/Other: 0%	Skews male (89%)
Top Countries	INDIA (88%) BANGLADESH (4%) UNITED STATES (3%) PAKISTAN (1%) UNITED KINGDOM (1%)	Top regions: INDIA (88%), BANGLADESH (4%), UNITED STATES (3%)
Platform Engagement	Instagram: 5,534 avg likes/post · Youtube: 82,776 avg views/post	Best reach: Youtube 82,776 avg views; best engagement: Instagram 5,534 avg likes

Top Brand Affinities

OnePlus

Score: 25.44

Pioneer

Score: 21.84

Trancefamily

Score: 14.89

Discovery Media

Score: 12.35

Amazon Music

Score: 10.96

Mahindra

Score: 10.15

Maruti

Score: 10.12

Sennheiser

Score: 9.70

Bajaj

Score: 9.61

Snapseed

Score: 7.98

Tomorrowland

Score: 7.64

Ableton

Score: 7.05

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Top Brand Affinities

Brand	Category	Score
OnePlus		25.44
Pioneer		21.84
Trancefamily		14.89
Discovery Media		12.35
Amazon Music		10.96
Mahindra		10.15
Maruti		10.12
Sennheiser		9.70
Bajaj		9.61
Snapseed		7.98
Tomorrowland		7.64
Ableton		7.05
Bacardi		7.04
KTM		6.85
Décathlon		5.60
A Game of Tones		5.41
G-shock		4.94
Beats Electronics		4.64
MTV		4.45
Travelgram		4.39
Genesis		4.27
National Geographic		4.26
Motorola		3.93
Adobe		3.81
musical.ly		3.70
Ray-Ban		3.55
Geocaching		3.54
ASUS		3.20
Canon		3.20
Nikon		3.19
Puma		3.12
SoundCloud		2.70
Levi's		2.65
Ducati		2.63
H&M		2.54
Nokia		2.44
Yamaha		2.42
Budweiser		2.35
Lollapalooza		2.31
Xiaomi		2.28
Hyundai		2.26
GoPro		2.25
Suzuki		2.22
Sony		2.10
Jack Daniels		2.06
FashionNova		1.99
KFC		1.96
Harley-Davidson		1.94
Red Bull		1.90
Marvel Entertainment		1.77