Nu Aspect

Nu Aspect — electronic artist from GB.

Bristol-based DJ and producer Sam Higgins, also known as Nu Aspect, has been a prominent figure in the electronic music scene for over 6 years. Drawing…

Influence: 57.77% Fanbase: 35.86% Trending: 68.72% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 72.10% • Very Strong

As of 2025-09-08

42,841

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:08 UTC

Genres

electronicelectronichouse

Biography

Bristol-based DJ and producer Sam Higgins, also known as Nu Aspect, has been a prominent figure in the electronic music scene for over 6 years. Drawing inspiration from house, garage, and UK bass, he has refined his sound to focus on melodic house and techno.

Sam's music blends trance-influenced melodies with bass-heavy grooves, earning him recognition from global music curators and accumulating over 160 million streams on Spotify. With recent singles like 'Miss You' and 'If You Wanna' gaining traction and the upcoming release of 'Sinner' building anticipation, Sam Higgins is an emerging artist to watch for dance music enthusiasts. For inquiries, contact [email protected].

Top Brand Affinities

Report Date: 2025-09-08

Nu Aspect stands out with 25-34 & 18-24 audiences across UNITED KINGDOM, UNITED STATES, BRAZIL. The profile is heavily male (75%), and content lands hardest on Youtube, where posts average 12,664 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Pioneer, Ableton, Mixcloud, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Nu Aspect a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nu Aspect score 3.71% — Very Strong bucket.

Brand: PioneerBrand: AbletonBrand: Mixcloud

Followers:42,841

Engagements:1,588

Rate:3.7%

Posts:121

Avg Likes:1,512

Avg Comments:129

Avg Views:21,572

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 42,841 · Engagements 1,588 · Rate 3.7% Posts 121 · Views 21,572 · Avg Likes 1,512 · Avg Comments 129 · Avg Views 21,572	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 40% 35-44: 12% 45-64: 5%	Largest: 25-34 (41%); next: 18-24 (40%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED KINGDOM (14%) UNITED STATES (13%) BRAZIL (9%) IRELAND (7%) GERMANY (6%)	Top regions: UNITED KINGDOM (14%), UNITED STATES (13%), BRAZIL (9%)
Platform Engagement	Instagram: 841 avg likes/post · Tiktok: 8,908 avg views/post · Youtube: 12,664 avg views/post	Best reach: Youtube 12,664 avg views; best engagement: Instagram 841 avg likes

Top Brand Affinities

Pioneer

Score: 72.10

Ableton

Score: 68.27

Mixcloud

Score: 52.91

Amazon Music

Score: 35.95

Warner Music

Score: 35.07

SoundCloud

Score: 32.27

Tomorrowland

Score: 28.92

Trancefamily

Score: 28.40

MOOG

Score: 18.37

Akai

Score: 16.69

Spotify Music

Score: 16.44

Pro Tools

Score: 14.71

Brand	Category	Score
Pioneer		72.10
Ableton		68.27
Mixcloud		52.91
Amazon Music		35.95
Warner Music		35.07
SoundCloud		32.27
Tomorrowland		28.92
Trancefamily		28.40
MOOG		18.37
Akai		16.69
Spotify Music		16.44
Pro Tools		14.71
Sennheiser		14.25
Beats Electronics		10.20
Atmos		6.90
Vauxhall		6.82
Coachella		5.20
Lollapalooza		3.59
Pull&Bear		3.00
Urban Outfitters		2.52
BBC		2.51
A Game of Tones		2.46
musical.ly		2.42
Kodak		2.36
MTV		2.32
Warner Bros		2.21
The North Face		2.14
Gymshark		2.10
Red Bull		2.05
Dolce & Gabbana		2.04
Sony		2.03
ASOS		2.01
Tinder		1.98
Jack Daniels		1.90
Bershka		1.81
Aperol		1.79
McLaren		1.73
Hollister Co		1.69
Grand Theft Auto		1.69
Apple		1.66
Ferrari		1.61
Calvin Klein		1.60
National Geographic		1.56
Yves Saint Laurent		1.52
Guess		1.49
Pandora		1.42
Polo Ralph Lauren		1.39
Tesla Motors		1.37
Adobe		1.37
Guinness		1.37