Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
276,866
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:29:38 UTC
Genres
Biography
Today, NTO is embarking on a new phase of his career with the release of his debut album "Apnea", featuring collaborations with Tricky and Monolink. The album has already garnered attention from techno luminaries like Paul Kalkbrenner and emerging talents such as Innellea and Kas:st, solidifying NTO's place in the global electronic music scene.
NTO builds repeat engagement among 25-34 & 18-24 audiences throughout FRANCE, UNITED STATES, GERMANY. With a heavily male (79%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (18,464 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Ableton, MOOG, Pioneer point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 276,866 · Engagements 2,930 · Rate 1.1% Posts 602 · Views 20,764 · Avg Likes 2,877 · Avg Comments 121 · Avg Views 20,764 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 40% 35-44: 12% 45-64: 4% |
Largest: 25-34 (42%); next: 18-24 (40%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
FRANCE (15%) UNITED STATES (8%) GERMANY (6%) UKRAINE (4%) RUSSIA (4%) |
Top regions: FRANCE (15%), UNITED STATES (8%), GERMANY (6%) |
| Platform Engagement | Instagram: 2,034 avg likes/post · Tiktok: 2,300 avg views/post · Youtube: 18,464 avg views/post | Best reach: Youtube 18,464 avg views; best engagement: Instagram 2,034 avg likes |
Top Brand Affinities
Ableton
MOOG
Pioneer
Mixcloud
Trancefamily
Akai
Ricard
Accor Hotels
Tomorrowland
Galeries Lafayette
Sennheiser
Air France
| Brand | Category | Score |
|---|---|---|
| Ableton | 39.27 | |
| MOOG | 38.12 | |
| Pioneer | 37.15 | |
| Mixcloud | 30.92 | |
| Trancefamily | 29.47 | |
| Akai | 22.41 | |
| Ricard | 22.26 | |
| Accor Hotels | 16.95 | |
| Tomorrowland | 13.75 | |
| Galeries Lafayette | 13.48 | |
| Sennheiser | 11.50 | |
| Air France | 10.68 | |
| Longchamp | 9.85 | |
| Montblanc | 9.15 | |
| SoundCloud | 9.13 | |
| Décathlon | 6.61 | |
| Garnier | 6.25 | |
| Calzedonia | 5.58 | |
| Jagermeister | 5.50 | |
| Leica | 4.22 | |
| Beats Electronics | 4.01 | |
| Daniel Wellington | 3.38 | |
| Lollapalooza | 3.37 | |
| Spotify Music | 3.05 | |
| Olympus | 2.94 | |
| Matrix | 2.89 | |
| Pull&Bear | 2.80 | |
| Polaroid | 2.77 | |
| Lacoste | 2.75 | |
| Red Bull | 2.65 | |
| GoPro | 2.59 | |
| Jack Daniels | 2.55 | |
| Martini | 2.52 | |
| Carhartt | 2.48 | |
| Heineken | 2.45 | |
| The North Face | 2.44 | |
| Coachella | 2.37 | |
| Ray-Ban | 2.28 | |
| Citroen | 2.24 | |
| Dr. Martens | 2.22 | |
| Cartier | 2.18 | |
| New Balance | 2.16 | |
| Fiat | 1.98 | |
| Peugeot | 1.98 | |
| Aperol | 1.98 | |
| ASOS | 1.96 | |
| Kodak | 1.96 | |
| Petronas | 1.91 | |
| A Game of Tones | 1.90 | |
| Jaguar | 1.86 |
Official Profiles
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LoginArtist: NTO
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 03:00 UTC | Paul Kalkbrenner, ZHU, Parra for Cuva, NTO, Stephan Bodzin, Qrion, Joplyn, Bless You (DK) | Drumsheds | London, United Kingdom |















