Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
687,169
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:31:05 UTC
Genres
Biography
NSG speaks to 18-24 & 25-34 audiences with measurable traction in UNITED KINGDOM, NIGERIA, GHANA. Composition is male-leaning (53%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (272,705 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near boohoo, MISSGUIDED, ITV, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 687,169 · Engagements 5,599 · Rate 0.8% Posts 839 · Views 283,105 · Avg Likes 5,428 · Avg Comments 139 · Avg Views 283,105 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 22% 13-17: 13% 35-44: 2% |
Largest: 18-24 (62%); next: 25-34 (22%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED KINGDOM (26%) NIGERIA (20%) GHANA (11%) ZAMBIA (7%) KENYA (6%) |
Top regions: UNITED KINGDOM (26%), NIGERIA (20%), GHANA (11%) |
| Platform Engagement | Instagram: 1,638 avg likes/post · Tiktok: 10,400 avg views/post · Youtube: 272,705 avg views/post | Best reach: Youtube 272,705 avg views; best engagement: Youtube 2,651 avg likes |
Top Brand Affinities
boohoo
MISSGUIDED
ITV
New Era
Mixcloud
Sky Sports
River Island
Palm Angels
Selfridges
ASOS
Pioneer
Topshop
| Brand | Category | Score |
|---|---|---|
| boohoo | 27.80 | |
| MISSGUIDED | 19.07 | |
| ITV | 17.80 | |
| New Era | 17.06 | |
| Mixcloud | 16.52 | |
| Sky Sports | 16.33 | |
| River Island | 15.57 | |
| Palm Angels | 12.84 | |
| Selfridges | 11.89 | |
| ASOS | 11.27 | |
| Pioneer | 10.65 | |
| Topshop | 9.33 | |
| Accor Hotels | 9.28 | |
| Ellesse | 9.25 | |
| JACQUEMUS | 9.19 | |
| Primark | 9.04 | |
| Foot Locker | 8.81 | |
| Moncler | 8.54 | |
| Amazon Music | 8.30 | |
| Vauxhall | 8.22 | |
| Stone Island | 8.05 | |
| Vivienne Westwood | 6.87 | |
| Champion | 6.68 | |
| Dsquared | 6.54 | |
| Jameson | 5.81 | |
| SoundCloud | 5.72 | |
| Alexander McQueen | 5.32 | |
| shein | 5.20 | |
| Hennessy | 5.10 | |
| Bershka | 4.71 | |
| Beats Electronics | 4.69 | |
| Harrods | 4.61 | |
| Hugo Boss | 4.57 | |
| Stüssy | 4.52 | |
| FashionNova | 4.44 | |
| SheInside | 4.16 | |
| Dolce & Gabbana | 4.09 | |
| Lacoste | 3.83 | |
| Carhartt | 3.75 | |
| Urban Outfitters | 3.73 | |
| The North Face | 3.68 | |
| H&M | 3.55 | |
| Balenciaga | 3.47 | |
| Gymshark | 3.45 | |
| Polo Ralph Lauren | 3.33 | |
| Kodak | 3.27 | |
| Supreme | 3.26 | |
| BALMAIN | 3.24 | |
| Puma | 3.22 | |
| Rolls-Royce | 3.16 |
Official Profiles
Login to view Contact
LoginArtist: NSG
The map shows every radio station that aired NSG today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
