Now United Brand Affinity ranks highest Lojas Renner at 30.17% . Very Strong. Score DMDB 58.11% | Fanbase 52.44%

Now United — pop artist from US.

Now United, formed by Simon Fuller, is a global pop group comprising 17 members from 17 different countries. The group's music and performances aim to…

Now United

Established

Country: US | Artist ID: 7f36ab80-d3b0-11e8-87e5-549f35141000

Find Artist

Genres

poppopmainstream pop

Influential: 58.11% Fanbase: 52.44% Trending: 60.94%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 30.17% • Very Strong

As of 2025-09-09

22,729,848

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.11% | Fanbase 52.44% | Trending 60.94% | CAREER STAGE: MID_LEVEL

Biography

Now United, formed by Simon Fuller, is a global pop group comprising 17 members from 17 different countries. The group's music and performances aim to celebrate the spirit and energy of music and dance worldwide, offering an inclusive and interactive experience for fans of various cultures and languages. Now United's diverse lineup and vibrant music showcase a universal appeal that transcends borders and genres.

With members hailing from Senegal to Australia, Now United's music embodies a unique blend of influences, creating a dynamic and engaging sound that resonates with audiences around the world. The group's commitment to unity and creativity is reflected in their global reach and impact, inviting listeners to join in the celebration of music and dance.

Report Date: 2025-09-09

Now United reaches 18-24 & 25-34 audiences concentrated in BRAZIL, INDIA, PHILIPPINES. The demographic tilt is heavily female (68%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 364,600 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to Lojas Renner, Boticario, Riachuelo suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Now United score 0.32% — Low bucket.

Brand: Lojas RennerBrand: BoticarioBrand: Riachuelo

Followers:22,729,848

Engagements:73,745

Rate:0.3%

Posts:6,936

Avg Likes:68,830

Avg Comments:813

Avg Views:384,954

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 22,729,848 · Engagements 73,745 · Rate 0.3% Posts 6,936 · Views 384,954 · Avg Likes 68,830 · Avg Comments 813 · Avg Views 384,954	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 22% 13-17: 13% 35-44: 7%	Largest: 18-24 (54%); next: 25-34 (22%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	BRAZIL (65%) INDIA (11%) PHILIPPINES (6%) PORTUGAL (2%) UNITED STATES (2%)	Top regions: BRAZIL (65%), INDIA (11%), PHILIPPINES (6%)
Platform Engagement	Instagram: 21,788 avg likes/post · Tiktok: 364,600 avg views/post · Youtube: 20,354 avg views/post	Best reach: Tiktok 364,600 avg views; best engagement: Tiktok 45,600 avg likes

Top Brand Affinities

Lojas Renner

Score: 30.17

Boticario

Score: 17.23

Riachuelo

Score: 6.46

Jollibee

Score: 6.11

Lollapalooza

Score: 5.79

Moda Praia

Score: 5.12

Itaipava

Score: 4.38

ASUS

Score: 4.05

Faber-Castell

Score: 4.00

CBS Television Studios

Score: 3.75

CBS

Score: 3.42

Pfizer

Score: 3.39

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Top Brand Affinities

Brand	Category	Score
Lojas Renner		30.17
Boticario		17.23
Riachuelo		6.46
Jollibee		6.11
Lollapalooza		5.79
Moda Praia		5.12
Itaipava		4.38
ASUS		4.05
Faber-Castell		4.00
CBS Television Studios		3.75
CBS		3.42
Pfizer		3.39
shein		2.61
Mitsubishi		2.51
SheInside		2.23
Pepsi		2.10
Vogue		1.98
Pixar		1.81
Forever 21		1.54
Walt Disney		1.32
Netflix		1.30
Christian Dior		1.27
Coca-Cola		1.24
Anastasia Beverly Hills		1.18
Starbucks		1.13
Pokemon Go		1.08
Converse		1.04
L'Oréal Paris		1.04
Marvel Entertainment		1.01
Huda Beauty		1.01
DC Entertainment		1.00
Guess		0.99
Universal		0.93
Calvin Klein		0.89
McDonald's		0.89
Snapseed		0.88
Pandora		0.87
H&M		0.84
Spotify Music		0.84
Zara		0.83
Polaroid		0.82
Adobe		0.81
The Olympic Games		0.75
HBO		0.73
Levi's		0.72
Nutella		0.70
musical.ly		0.67
Prada		0.66
Adidas		0.58
Gucci		0.58