Novillos de la Sierra

Novillos de la Sierra — reggae artist from MX.

As a professional music writer, I craft engaging content that delves into various aspects of the music industry. From album reviews to artist interviews, I…

Influence: 51.54% Fanbase: 20.28% Trending: 67.16% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 28.24% • Very Strong

As of 2025-09-09

252,094

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:09 UTC

Genres

reggaemusica sinaloenselatinlatincorridoclassic sierrenoregional mexican music

Biography

As a professional music writer, I craft engaging content that delves into various aspects of the music industry. From album reviews to artist interviews, I provide insightful analysis and commentary that resonates with music enthusiasts. With a keen eye for detail and a passion for storytelling, I strive to connect readers with the latest trends and timeless classics in the world of music.

My writing is informed by a deep appreciation for different genres and a commitment to showcasing the diversity of musical expression. Whether exploring the impact of a new single or tracing the evolution of a genre, I aim to offer readers a fresh perspective and spark meaningful conversations about the power of music. Through my work, I seek to celebrate the artistry and innovation that shape the ever-changing landscape of the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Novillos de la Sierra speaks to 18-24 & 25-34 audiences with measurable traction in MEXICO, UNITED STATES, GUATEMALA. Composition is heavily male (90%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (205,936 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Warner Music, Benihana, RAM Trucks, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Novillos de la Sierra score 2.06% — Strong bucket.

Brand: Warner MusicBrand: BenihanaBrand: RAM Trucks

Followers:252,094

Engagements:5,197

Rate:2.1%

Posts:696

Avg Likes:4,945

Avg Comments:58

Avg Views:229,636

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 252,094 · Engagements 5,197 · Rate 2.1% Posts 696 · Views 229,636 · Avg Likes 4,945 · Avg Comments 58 · Avg Views 229,636	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 39% 35-44: 10% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (39%)
Gender Split	Female: 10% Male: 90% Non-binary/Other: 0%	Skews male (90%)
Top Countries	MEXICO (78%) UNITED STATES (19%) GUATEMALA (1%) BRAZIL (0%) HONDURAS (0%)	Top regions: MEXICO (78%), UNITED STATES (19%), GUATEMALA (1%)
Platform Engagement	Instagram: 1,058 avg likes/post · Tiktok: 23,700 avg views/post · Youtube: 205,936 avg views/post	Best reach: Youtube 205,936 avg views; best engagement: Youtube 2,561 avg likes

Top Brand Affinities

Warner Music

Score: 28.24

Benihana

Score: 20.47

RAM Trucks

Score: 17.95

Univision

Score: 16.79

Ariat

Score: 16.37

GMC

Score: 15.14

True Religion

Score: 14.60

Applebee's

Score: 9.01

Qualcomm

Score: 8.69

New Era

Score: 8.62

Amazon Music

Score: 8.48

Pro Tools

Score: 8.26

Brand	Category	Score
Warner Music		28.24
Benihana		20.47
RAM Trucks		17.95
Univision		16.79
Ariat		16.37
GMC		15.14
True Religion		14.60
Applebee's		9.01
Qualcomm		8.69
New Era		8.62
Amazon Music		8.48
Pro Tools		8.26
Pontiac		7.51
Andis		6.90
Champion		6.40
Barber Shop Connect		6.38
Pirelli		6.21
Infiniti		6.15
RAZER		5.44
Comedy Central		5.29
Ferragamo		5.21
BaByliss		5.08
Jeep		4.87
Chevrolet		4.75
Hugo Boss		4.64
Acura		4.58
Paramount Pictures		4.38
Spotify Music		4.30
LG Group		3.99
BBS		3.88
Dolce & Gabbana		3.48
Dodge		3.45
Kodak		3.43
LEGOLAND		3.38
Coachella		3.35
Ford		3.34
Cafecito		3.33
Los Angeles Lakers		3.27
Hennessy		3.13
Cadillac		2.87
Hot Wheels		2.70
Microsoft		2.67
Pandora		2.52
Rolls-Royce		2.48
Gymshark		2.36
Reebok		2.36
Louis Vuitton		2.33
Fendi		2.24
Bellagio		2.23
Timberland		2.22