Novelbright

Novelbright — pop artist from JP.

Hailing from Osaka, the five-member rock band is renowned for vocalist TAKENAKA YUDAI's powerful vocals, unforgettable melodies, and intricate song…

Influence: 65.86% Fanbase: 58.89% Trending: 69.35% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Paul Smith • 18.36% • Very Strong

As of 2025-09-09

1,141,302

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:41 UTC

Genres

popj-poppopasian poprockrockj-rockpop rock

Biography

Hailing from Osaka, the five-member rock band is renowned for vocalist TAKENAKA YUDAI's powerful vocals, unforgettable melodies, and intricate song arrangements. Formed by the original members in 2013, the band's current lineup solidified in January 2019, gaining widespread recognition through their viral "Dochikusho Street Live Tour" in July of the same year, propelling their name across the nation. With hits like "Walking with you," "ツキミソウ," and "愛とか恋とか" collectively surpassing 300 million streams, the band achieved indie artist history as the first to receive Gold certification from the Recording Industry Association of Japan for streaming. Following their major debut with Universal Music / Universal Sigma's Digital Song "Sunny drop" on August 17, 2020, the band is set to embark on an arena tour across seven Japanese cities in 2025.

Top Brand Affinities

Report Date: 2025-09-09

Novelbright converts attention from 18-24 & 25-34 audiences across JAPAN, TAIWAN, INDONESIA. Audience shape is male-leaning (50%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 58,250 avg views per post, with supportive conversation on Instagram. Shared audience with Paul Smith, L'Occitane, Style Nanda underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Novelbright score 1.67% — Moderate bucket.

Brand: Paul SmithBrand: L'OccitaneBrand: Style Nanda

Followers:1,141,302

Engagements:19,058

Rate:1.7%

Posts:1,780

Avg Likes:18,541

Avg Comments:206

Avg Views:98,957

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,141,302 · Engagements 19,058 · Rate 1.7% Posts 1,780 · Views 98,957 · Avg Likes 18,541 · Avg Comments 206 · Avg Views 98,957	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 26% 13-17: 11% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (26%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	JAPAN (69%) TAIWAN (7%) INDONESIA (5%) SOUTH KOREA (4%) THAILAND (2%)	Top regions: JAPAN (69%), TAIWAN (7%), INDONESIA (5%)
Platform Engagement	Instagram: 12,349 avg likes/post · Tiktok: 58,250 avg views/post · Youtube: 40,707 avg views/post	Best reach: Tiktok 58,250 avg views; best engagement: Instagram 12,349 avg likes

Top Brand Affinities

Paul Smith

Score: 18.36

L'Occitane

Score: 12.17

Style Nanda

Score: 11.78

Vivienne Westwood

Score: 9.90

Olympus

Score: 9.71

Daniel Wellington

Score: 9.60

Snoopy And The Peanuts Gang

Score: 9.17

UNIQLO

Score: 7.04

Furla

Score: 6.53

Lush

Score: 6.43

Shake Shack

Score: 6.37

Dr. Martens

Score: 6.33

Brand	Category	Score
Paul Smith		18.36
L'Occitane		12.17
Style Nanda		11.78
Vivienne Westwood		9.90
Olympus		9.71
Daniel Wellington		9.60
Snoopy And The Peanuts Gang		9.17
UNIQLO		7.04
Furla		6.53
Lush		6.43
Shake Shack		6.37
Dr. Martens		6.33
Maison Margiela		6.26
Kate Spade		4.84
American Eagle		4.77
Yves Saint Laurent		4.76
Gundam		4.63
Stüssy		4.55
Estee Lauder		4.44
Summit Entertainment		4.32
UGG		4.16
Christian Dior		4.04
The North Face		3.89
Marc Jacobs		3.84
Chanel		3.61
IKEA		3.54
GAP		3.50
Fila		3.47
Converse		3.44
Costco		3.38
Walt Disney		3.26
Tiffany		3.20
Michael Kors		3.00
Lindt		2.99
Panasonic		2.93
Carhartt		2.79
New Balance		2.77
Bulgari		2.76
GoPro		2.70
Revlon		2.68
Starbucks		2.60
Polo Ralph Lauren		2.53
Supreme		2.41
Reebok		2.32
Pokemon		2.30
MAC Cosmetics		2.25
GIVENCHY		2.24
Burberry		1.93
Vans		1.87
Tiffany & Co		1.79