Non Phixion

Non Phixion — hip-hop & rap artist from US.

Non-Phixion, founded by MC Serch of Third Bass during the era of Wild Pitch Records, garnered significant attention and label switches before their debut album…

Influence: 50.37% Fanbase: 22.41% Trending: 64.36% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 94.89% • Very Strong

As of 2025-09-08

7,777

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:16:49 UTC

Genres

hip-hop & rapeast coast hip hophip-hop/raphardcore hip hoppolitical hip hopunderground rapcontemporary hip hophip hop

Biography

Non-Phixion, founded by MC Serch of Third Bass during the era of Wild Pitch Records, garnered significant attention and label switches before their debut album dropped. Comprising Ill Bill, Goretex Medinah, Sabac Red, and DJ Eclipse, the group's provocative lyrics over gritty beats, often produced by Ill Bill's brother Necro, led to a major label deal with Geffen that eventually shifted to Matador due to controversial content. Despite anticipation for their album, The Future Is Now, Non-Phixion encountered delays and label changes, ultimately releasing the record in 2002 on Uncle Howie Records after a stint at Warner Bros.

Non-Phixion's journey was marked by high expectations and industry shifts, with singles like "Legacy" and collaborations with Necro fueling their growing buzz. As the group navigated through various record labels and controversies surrounding their music, the release of The Future Is Now faced setbacks, culminating in its eventual arrival on Uncle Howie Records in 2002. Throughout their tumultuous path, Non-Phixion's blend of raw lyricism and hardcore production solidified their reputation in the underground hip-hop scene.

Top Brand Affinities

Report Date: 2025-09-08

Non Phixion resonates most with 25-34 & 35-44 audiences and shows durable presence in UNITED STATES, ITALY, CANADA. With a heavily male (88%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (263 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Akai, Sullen Clothing, Everlast makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Non Phixion score 3.38% — Very Strong bucket.

Brand: AkaiBrand: Sullen ClothingBrand: Everlast

Followers:7,777

Engagements:263

Rate:3.4%

Posts:23

Avg Likes:263

Avg Comments:10

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,777 · Engagements 263 · Rate 3.4% Posts 23 · Views 0 · Avg Likes 263 · Avg Comments 10 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 35-44: 29% 18-24: 15% 45-64: 8%	Largest: 25-34 (46%); next: 35-44 (29%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	UNITED STATES (43%) ITALY (11%) CANADA (6%) UNITED KINGDOM (3%) CHILE (3%)	Top regions: UNITED STATES (43%), ITALY (11%), CANADA (6%)
Platform Engagement	Instagram: 263 avg likes/post	best engagement: Instagram 263 avg likes

Top Brand Affinities

Akai

Score: 94.89

Sullen Clothing

Score: 42.77

Everlast

Score: 39.75

Mixcloud

Score: 39.43

Marc O'Polo

Score: 28.57

SkateSpot

Score: 24.86

Beats Electronics

Score: 18.49

New Era

Score: 17.38

Burton Snowboards

Score: 15.42

Ableton

Score: 14.15

Capcom

Score: 12.39

Pioneer

Score: 12.28

Brand	Category	Score
Akai		94.89
Sullen Clothing		42.77
Everlast		39.75
Mixcloud		39.43
Marc O'Polo		28.57
SkateSpot		24.86
Beats Electronics		18.49
New Era		17.38
Burton Snowboards		15.42
Ableton		14.15
Capcom		12.39
Pioneer		12.28
HBO Max		11.55
Tekken		11.07
DeLorean Motor Company		10.49
Hasbro		10.15
Pro Tools		10.05
DC Shoes		8.78
Warner Bros		8.72
Carhartt		8.42
Mortal Kombat		8.12
CNN		8.08
Rockstar Games		8.04
Sega		8.03
Sneakerhead		7.90
SoundCloud		7.78
Volcom		7.34
Resident Evil		7.28
Spotify Music		6.87
Sneaker News		6.72
Foot Locker		6.62
NHL		6.36
God of War		6.24
Universal		6.20
Clarks		6.16
Sole Collector		6.14
The Home Depot		6.10
Kappa		6.08
Comedy Central		5.77
Los Angeles Lakers		5.72
Diablo		5.71
Jameson		5.66
Burger King		5.63
Timberland		5.60
iHeartRadio Music Awards		5.49
Columbia Pictures		5.49
Nixon		5.19
Nintendo		5.16
Hennessy		5.12
WWE		4.78