Nolwenn Leroy

Nolwenn Leroy — pop artist from FR.

Nolwenn Leroy, born in St. Renan, France in 1982, rose to fame through the television show Star Academy. Encouraged by a music teacher, Leroy pursued classical…

Influence: 54.07% Fanbase: 36.45% Trending: 62.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jean-Charles de Castelbajac • 123.59% • Very Strong

As of 2025-09-13

275,909

Social Media Followers

As of 2025-09-13

00:00:00

Hours Airplay

2025-12-07 10:02:53 UTC

Genres

popfrench popchansonpopmainstream pop

Biography

Nolwenn Leroy, born in St. Renan, France in 1982, rose to fame through the television show Star Academy. Encouraged by a music teacher, Leroy pursued classical vocal training and later won a national drawing contest that led to opportunities in Mali. After winning Star Academy in 2002, she released her self-titled debut album, followed by successful albums like Histoires Naturelles and Le Cheshire Cat & Moi. Her 2010 album Bretonne, featuring traditional Celtic songs, was a chart-topping success.

Continuing her musical journey, Leroy released albums like Ô Filles de l'Eau and Gemme, which showcased her diverse talent and garnered critical acclaim. In 2019, she released Folk, featuring reinterpretations of songs by renowned European artists. Leroy's music career has seen her reach the top of the French charts multiple times, cementing her status as a prominent figure in the French music scene.

Top Brand Affinities

Report Date: 2025-09-13

Nolwenn Leroy cuts through with 18-24 & 25-34 audiences and consistency across FRANCE, UNITED STATES, BELGIUM. A male-leaning (52%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 257,925 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Jean-Charles de Castelbajac, Fnac, Monoprix, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nolwenn Leroy score 2.12% — Strong bucket.

Brand: Jean-Charles de CastelbajacBrand: FnacBrand: Monoprix

Followers:275,909

Engagements:5,848

Rate:2.1%

Posts:604

Avg Likes:5,605

Avg Comments:216

Avg Views:257,925

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 275,909 · Engagements 5,848 · Rate 2.1% Posts 604 · Views 257,925 · Avg Likes 5,605 · Avg Comments 216 · Avg Views 257,925	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 30% 45-64: 13% 35-44: 12%	Largest: 18-24 (39%); next: 25-34 (30%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	FRANCE (53%) UNITED STATES (5%) BELGIUM (4%) CANADA (3%) GERMANY (3%)	Top regions: FRANCE (53%), UNITED STATES (5%), BELGIUM (4%)
Platform Engagement	Instagram: 3,195 avg likes/post · Youtube: 257,925 avg views/post	Best reach: Youtube 257,925 avg views; best engagement: Instagram 3,195 avg likes

Top Brand Affinities

Jean-Charles de Castelbajac

Score: 123.59

Fnac

Score: 56.30

Monoprix

Score: 43.69

Accor Hotels

Score: 41.27

Galeries Lafayette

Score: 37.77

Kiabi

Score: 31.72

Hema

Score: 24.43

Leroy Merlin

Score: 21.95

Birchbox

Score: 21.51

ELIE SAAB

Score: 20.37

ESPRIT

Score: 19.97

Perrier

Score: 19.24

Brand	Category	Score
Jean-Charles de Castelbajac		123.59
Fnac		56.30
Monoprix		43.69
Accor Hotels		41.27
Galeries Lafayette		37.77
Kiabi		31.72
Hema		24.43
Leroy Merlin		21.95
Birchbox		21.51
ELIE SAAB		20.37
ESPRIT		19.97
Perrier		19.24
Cluse		18.18
Thermomix		15.39
Auchan		14.22
Air France		13.65
KARL LAGERFELD		13.07
Jean Paul Gaultier		12.96
Yogi Tea		12.95
Vichy		12.20
Caudalie		12.13
Ricard		11.32
NBC		11.23
Décathlon		11.11
Sandro		10.26
PLAYMOBIL		10.17
Garnier		9.53
Lanvin		9.39
Montblanc		9.22
Guerlain		8.12
La Roche-Posay		7.88
Longchamp		7.74
Elle Magazine		7.56
Clinique		6.50
Clarins		6.01
Calzedonia		5.71
Summit Entertainment		5.49
Babybump		5.45
Rover		5.27
Haribo		5.19
Carrefour		5.14
Kiko		5.05
Pull&Bear		4.96
Nespresso		4.82
Tarte Cosmetics		4.64
Primark		4.45
Sephora		3.69
Lindt		3.68
Citroen		3.52
Lancôme		3.47