Noiseworks

Noiseworks

Country: AU

Influence: 51.28% Fanbase: 29.80% Trending: 62.02% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

7,180

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-29 06:44:48 UTC

Genres

popaustralian poprockrockaustralian rockpop rockhard rock

Biography

Formed in Sydney in 1985, Australian band Noiseworks rose to prominence in the late '80s with their hard rock sound inspired by both Australian pub bands like Cold Chisel and American groups such as Bon Jovi. Their self-titled debut album in 1987, featuring hit singles like "No Lies" and "Welcome to the World," went triple platinum in Australia, selling over 210,000 copies. The band's subsequent releases, including 1989's Touch and 1991's Love vs Money, did not match the success of their debut, leading to their breakup shortly after the latter album's release. Lead singer Jon Stevens pursued a successful solo career, while other members formed the band Electric Hippies in the mid-'90s.

In 1999, Noiseworks reformed as Noiseworks II, with Jon Stevens, Stuart Fraser, and Kevin Nichol returning to the group. The band's legacy lives on through their impactful debut album and hits like "Take Me Back," showcasing their ability to blend rock and dance elements. Despite their relatively short-lived success as a band, Noiseworks left a lasting imprint on the Australian rock scene of the '80s and '90s, with their music continuing to resonate with fans and inspiring new generations of musicians.

Noiseworks Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Noiseworks reaches 35-44 & 45-64 audiences concentrated in AUSTRALIA, UNITED STATES, BRAZIL. The demographic tilt is heavily male (68%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 213,345 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Noiseworks score 29.01%Very Strong bucket.
Followers:7,180
Engagements:2,083
Rate:29.0%
Posts:3
Views:213,345
Avg Likes:1,996
Avg Comments:87
Avg Views:213,345

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 7,180 · Engagements 2,083 · Rate 29.0%
Posts 3 · Views 213,345 · Avg Likes 1,996 · Avg Comments 87 · Avg Views 213,345
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 35-44: 32%
45-64: 29%
25-34: 27%
18-24: 11%
Largest: 35-44 (32%); next: 45-64 (29%)
Gender Split Female: 32%
Male: 68%
Non-binary/Other: 0%
Skews male (68%)
Top Countries AUSTRALIA (71%)
UNITED STATES (5%)
BRAZIL (4%)
RUSSIA (3%)
FRANCE (2%)
Top regions: AUSTRALIA (71%), UNITED STATES (5%), BRAZIL (4%)
Platform Engagement Youtube: 213,345 avg views/post Best reach: Youtube 213,345 avg views; best engagement: Youtube 1,996 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: Noiseworks

Date Range: 2025-12-29 → 2025-12-29
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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