Nogizaka46

Nogizaka46 — pop artist from JP.

Yasushi Akimoto, a prominent producer, founded Nogizaka46 in 2011 as a direct rival to his established group AKB48. With a deliberate strategy of starting with…

Influence: 64.00% Fanbase: 66.10% Trending: 62.95% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-09-09

2,820,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 22:18:26 UTC

Genres

popj-popj-pop girl grouppopasian popasianj-idol

Biography

Yasushi Akimoto, a prominent producer, founded Nogizaka46 in 2011 as a direct rival to his established group AKB48. With a deliberate strategy of starting with 46 members, two fewer than AKB48, Nogizaka46 aimed to showcase their versatility and distinctiveness. The group's music evolved beyond traditional J-pop, incorporating contemplative themes and innovative musical elements such as string sections and electronic melodies. Nogizaka46's willingness to address psychological topics like depression and anxiety set them apart in the industry, paving the way for a new wave of idol groups exploring similar themes. Despite the emergence of sister groups like Keyakizaka46, Nogizaka46 remains a trailblazer in combining serious lyrical content with catchy pop sensibilities.

Top Brand Affinities

Report Date: 2025-09-09

Nogizaka46 stands out with 18-24 & 25-34 audiences across JAPAN, INDONESIA, TAIWAN. The profile is female-leaning (50%), and content lands hardest on Tiktok, where posts average 479,400 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with leading lifestyle names, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Nogizaka46 a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nogizaka46 score 1.55% — Moderate bucket.

Followers:2,820,000

Engagements:43,709

Rate:1.5%

Posts:1,989

Avg Likes:39,804

Avg Comments:694

Avg Views:667,607

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,820,000 · Engagements 43,709 · Rate 1.5% Posts 1,989 · Views 667,607 · Avg Likes 39,804 · Avg Comments 694 · Avg Views 667,607	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 24% 13-17: 9% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (24%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	JAPAN (66%) INDONESIA (8%) TAIWAN (5%) THAILAND (4%) UNITED STATES (2%)	Top regions: JAPAN (66%), INDONESIA (8%), TAIWAN (5%)
Platform Engagement	Tiktok: 479,400 avg views/post · Youtube: 188,207 avg views/post	Best reach: Tiktok 479,400 avg views; best engagement: Tiktok 32,800 avg likes