Noah Cyrus Brand Affinity ranks highest Nasty Gal at 12.44% . Very Strong. Score DMDB 63.99% | Fanbase 62.29%

Noah Cyrus — pop artist from US.

Noah Cyrus emerged as a singer-songwriter in 2016 at the age of 16, gaining attention with platinum singles like “Make Me (Cry)” [feat. Labrinth] and “Again.”…

Noah Cyrus

Recognizable

Country: US | Gender: female | Artist ID: 11e81bc0-8c2f-bfbe-a888-a0369fe50396

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Genres

popdance poppoppost-teen popalternativealt z

Influential: 63.99% Fanbase: 62.29% Trending: 64.83%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Nasty Gal • 12.44% • Very Strong

As of 2025-09-09

9,992,212

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.99% | Fanbase 62.29% | Trending 64.83% | CAREER STAGE: MAINSTREAM

Biography

Noah Cyrus emerged as a singer-songwriter in 2016 at the age of 16, gaining attention with platinum singles like “Make Me (Cry)” [feat. Labrinth] and “Again.” Her 2020 EP, The End of Everything, produced hits such as the triple-platinum “July” and gold “Lonely,” leading to a GRAMMY® Award nomination for “Best New Artist.” In 2021, she collaborated with PJ Harding on the People Don’t Change EP, receiving praise from NME. Noah has performed at major events like Coachella and appeared on popular TV shows including The Late Late Show with James Corden and The Tonight Show Starring Jimmy Fallon.

In 2022, amidst personal challenges, Noah Cyrus showcased resilience and authenticity in her music. The Nashville-born, Los Angeles-based artist delved into her experiences on her debut album, The Hardest Part [RECORDS / Columbia Records], blending pop, folk, and country influences. Her introspective storytelling and emotive performances have garnered critical acclaim, solidifying her place as a versatile artist in the music industry.

Report Date: 2025-09-09

Noah Cyrus is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, MEXICO. The audience is heavily female (71%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (185,500 avg views per post); Instagram builds the community layer. Affinity data highlights Nasty Gal, Urban Outfitters, Vivienne Westwood, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Noah Cyrus score 0.38% — Low bucket.

Brand: Nasty GalBrand: Urban OutfittersBrand: Vivienne Westwood

Followers:9,992,212

Engagements:37,866

Rate:0.4%

Posts:374

Avg Likes:37,480

Avg Comments:426

Avg Views:219,003

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,992,212 · Engagements 37,866 · Rate 0.4% Posts 374 · Views 219,003 · Avg Likes 37,480 · Avg Comments 426 · Avg Views 219,003	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 20% 13-17: 10% 35-44: 3%	Largest: 18-24 (66%); next: 25-34 (20%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	UNITED STATES (25%) BRAZIL (9%) MEXICO (5%) CANADA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (25%), BRAZIL (9%), MEXICO (5%)
Platform Engagement	Instagram: 32,756 avg likes/post · Tiktok: 185,500 avg views/post · Youtube: 33,503 avg views/post	Best reach: Tiktok 185,500 avg views; best engagement: Instagram 32,756 avg likes

Top Brand Affinities

Nasty Gal

Score: 12.44

Urban Outfitters

Score: 8.09

Vivienne Westwood

Score: 7.46

Coach

Score: 7.02

Steve Madden

Score: 6.65

boohoo

Score: 6.15

Champion

Score: 6.09

MISSGUIDED

Score: 5.80

Free People

Score: 5.73

ASOS

Score: 5.40

American Eagle

Score: 5.36

OLD NAVY

Score: 4.44

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Top Brand Affinities

Brand	Category	Score
Nasty Gal		12.44
Urban Outfitters		8.09
Vivienne Westwood		7.46
Coach		7.02
Steve Madden		6.65
boohoo		6.15
Champion		6.09
MISSGUIDED		5.80
Free People		5.73
ASOS		5.40
American Eagle		5.36
OLD NAVY		4.44
Marc Jacobs		3.79
NORDSTROM		3.70
Kylie Cosmetics		3.52
Victoria's Secret		3.14
Forever 21		3.01
MTV		2.97
NARS Cosmetics		2.95
shein		2.92
Fenty beauty		2.89
Stradivarius		2.85
Dr. Martens		2.83
Benefit Cosmetics		2.83
Hennessy		2.82
Pull&Bear		2.78
Lollapalooza		2.66
Polo Ralph Lauren		2.58
Coachella		2.57
Topshop		2.52
SheInside		2.52
Sunnies Studios		2.40
Busch		2.36
AMC		2.31
FashionNova		2.25
Showtime		2.18
CBS Television Studios		2.13
Budweiser		2.11
Dolce & Gabbana		2.09
Vans		2.05
Michael Kors		2.02
Tomorrowland		2.00
Too Faced Cosmetics		1.97
CBS		1.95
Fendi		1.91
Bershka		1.90
Polaroid		1.90
Kodak		1.88
L'Oréal Paris		1.80
Sephora		1.75