No Joy

No Joy — pop artist from CA.

No Joy, led by Jasamine White-Gluz, has evolved over the years from email-traded riffs to a blend of delay-saturated jangle, industrial distortion, and…

Influence: 52.19% Fanbase: 23.85% Trending: 66.36% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 45.31% • Very Strong

As of 2025-09-08

14,220

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-31 13:55:19 UTC

Genres

popindie dream popquebec indienoise poppopgazeindie poprockgarage psychrockalternativealternativenu gazeshoegazedreamocanadian shoegazeindie rockelectronicchillwave

Biography

No Joy, led by Jasamine White-Gluz, has evolved over the years from email-traded riffs to a blend of delay-saturated jangle, industrial distortion, and electronica. Their latest album, "Motherhood," marks a return to DIY recording with a mix of shoegaze, trip hop, trance, and nu-metal influences, showcasing White-Gluz's growth as a songwriter and producer. Standout tracks like "Dream Rats" featuring Alissa White-Gluz highlight the band's stylistically omnivorous sound.

With "Motherhood," No Joy demonstrates a willingness to experiment and push boundaries, incorporating guitars back into their music alongside their electronic influences. This album reflects White-Gluz's journey of composing outside her comfort zone and her refined production skills, resulting in a diverse and captivating musical experience.

Top Brand Affinities

Report Date: 2025-09-08

No Joy converts attention from 25-34 & 18-24 audiences across UNITED STATES, CANADA, INDIA. Audience shape is heavily male (69%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Instagram at 350 avg likes per post, with supportive conversation on Instagram. Shared audience with MOOG, Ampeg, Mixcloud underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist No Joy score 2.46% — Strong bucket.

Brand: MOOGBrand: AmpegBrand: Mixcloud

Followers:14,220

Engagements:350

Rate:2.5%

Posts:1,479

Avg Likes:350

Avg Comments:14

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,220 · Engagements 350 · Rate 2.5% Posts 1,479 · Views 0 · Avg Likes 350 · Avg Comments 14 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 32% 35-44: 16% 45-64: 6%	Largest: 25-34 (41%); next: 18-24 (32%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (43%) CANADA (8%) INDIA (8%) INDONESIA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (43%), CANADA (8%), INDIA (8%)
Platform Engagement	Instagram: 350 avg likes/post	best engagement: Instagram 350 avg likes

Top Brand Affinities

MOOG

Score: 45.31

Ampeg

Score: 40.84

Mixcloud

Score: 15.49

Sennheiser

Score: 12.62

Ableton

Score: 12.52

Pro Tools

Score: 10.30

Amazon Music

Score: 9.01

Kickstarter

Score: 6.78

Spotify Music

Score: 6.56

Paramount Pictures

Score: 5.80

Pilsner Urquell

Score: 5.03

SoundCloud

Score: 4.81

Brand	Category	Score
MOOG		45.31
Ampeg		40.84
Mixcloud		15.49
Sennheiser		12.62
Ableton		12.52
Pro Tools		10.30
Amazon Music		9.01
Kickstarter		6.78
Spotify Music		6.56
Paramount Pictures		5.80
Pilsner Urquell		5.03
SoundCloud		4.81
Kodak		4.48
Fallout		4.48
Lollapalooza		4.01
Mortal Kombat		3.85
Polaroid		3.77
Columbia Pictures		3.75
Coachella		3.57
Fujifilm		3.36
Emporium		3.21
Budweiser		3.13
Showtime		2.91
Comedy Central		2.85
Warner Bros		2.75
Monster Beverage		2.68
MTV		2.66
Nintendo		2.63
Tinder		2.62
Beats Electronics		2.60
WWE		2.53
Dr. Martens		2.51
Nickelodeon		2.42
Jaguar		2.24
Pepsi		2.22
Star Wars		2.03
Lush		2.03
Busch		1.99
Guinness		1.92
Airbnb		1.90
Activision Blizzard		1.89
Vans		1.86
HBO		1.86
Pixar		1.82
Adobe		1.66
Versace		1.54
Pokemon Go		1.51
Marvel Entertainment		1.50
Cadillac		1.48
Hermès		1.39