No Guidnce

No Guidnce — r&b, funk & soul artist from GB.

No Guidnce, the London-based quartet of Zeekay, Eshan, Josh, and Kaci, is reshaping R&B with their explosive debut EP, "Is It A Crime?", featuring…

Influence: 52.98% Fanbase: 29.93% Trending: 64.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 16.28% • Very Strong

As of 2025-09-09

3,097,903

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:33:28 UTC

Genres

r&b, funk & soulr&b/soulelectronicdance

Biography

No Guidnce, the London-based quartet of Zeekay, Eshan, Josh, and Kaci, is reshaping R&B with their explosive debut EP, "Is It A Crime?", featuring collaborations with industry heavyweights like Victoria Monét and Theron Thomas. Garnering praise from icons like Summer Walker and Timbaland, No Guidnce has amassed a massive following with 2.7 million TikTok followers and 1+ billion views in 2023, ranking as the UK’s 6th most-viewed artist.

Beyond their digital success, No Guidnce has captivated audiences worldwide with sold-out shows across Europe and the U.S., opening for artists like Mahalia and SZA. Now fully independent in 2024, they continue to push boundaries, uniting in their mission to redefine R&B and shape the future of music as a powerful movement that proves the genre's enduring impact.

Top Brand Affinities

Report Date: 2025-09-09

No Guidnce has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, UNITED KINGDOM. A female-leaning (51%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 22,700 avg views per post, and Instagram keeps engagement compounding. Audience overlap with ITV, MISSGUIDED, Amazon Music signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist No Guidnce score 0.27% — Low bucket.

Brand: ITVBrand: MISSGUIDEDBrand: Amazon Music

Followers:3,097,903

Engagements:8,292

Rate:0.3%

Posts:587

Avg Likes:8,146

Avg Comments:111

Avg Views:26,973

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,097,903 · Engagements 8,292 · Rate 0.3% Posts 587 · Views 26,973 · Avg Likes 8,146 · Avg Comments 111 · Avg Views 26,973	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 26% 13-17: 10% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (26%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (30%) BRAZIL (11%) UNITED KINGDOM (6%) SOUTH KOREA (5%) THAILAND (4%)	Top regions: UNITED STATES (30%), BRAZIL (11%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 4,765 avg likes/post · Tiktok: 22,700 avg views/post · Youtube: 4,273 avg views/post	Best reach: Tiktok 22,700 avg views; best engagement: Instagram 4,765 avg likes

Top Brand Affinities

ITV

Score: 16.28

MISSGUIDED

Score: 13.37

Amazon Music

Score: 11.39

All Saints

Score: 10.37

Urban Outfitters

Score: 8.96

Glossier

Score: 7.89

boohoo

Score: 7.16

Vivienne Westwood

Score: 7.00

River Island

Score: 6.96

Maison Margiela

Score: 6.54

JACQUEMUS

Score: 6.31

Selfridges

Score: 5.93

Brand	Category	Score
ITV		16.28
MISSGUIDED		13.37
Amazon Music		11.39
All Saints		10.37
Urban Outfitters		8.96
Glossier		7.89
boohoo		7.16
Vivienne Westwood		7.00
River Island		6.96
Maison Margiela		6.54
JACQUEMUS		6.31
Selfridges		5.93
Coach		5.06
ASOS		4.84
shein		4.61
Bershka		4.59
Fenty beauty		4.58
Timberland		3.82
SheInside		3.68
FashionNova		3.66
Carhartt		3.47
Nickelodeon		3.40
Kodak		3.21
OLD NAVY		3.20
Jollibee		3.19
NBC		3.15
Pull&Bear		3.06
SoundCloud		3.02
Lollapalooza		2.96
Topshop		2.96
BALMAIN		2.96
Stüssy		2.85
Hennessy		2.63
BBC		2.57
Levi's		2.56
Spotify Music		2.44
Dr. Martens		2.41
Beats Electronics		2.39
Sunnies Studios		2.35
Hollister Co		2.34
H&M		2.34
MTV		2.32
UNIQLO		2.31
Paramount Pictures		2.24
Michael Kors		2.16
Christian Louboutin		2.12
Burberry		2.09
Forever 21		2.09
Sprite		1.96
Fujifilm		1.94