NLE Choppa

NLE Choppa — hip-hop & rap artist from US.

NLE Choppa, a 20-year-old MC hailing from Memphis, has garnered over 5.5 billion total streams and 14 RIAA-certified plaques. With 18 million combined…

Influence: 71.59% Fanbase: 71.40% Trending: 71.69% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-26

9,033,461

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-11-06 23:23:17 UTC

Genres

hip-hop & rapraphip-hop/rapmemphis hip hop

Biography

NLE Choppa, a 20-year-old MC hailing from Memphis, has garnered over 5.5 billion total streams and 14 RIAA-certified plaques. With 18 million combined followers and two 2023 singles charting on Billboard’s Hot 100, Choppa continues to impress fans and critics alike. His recent album, "Cottonwood 2," showcases his ongoing dedication to his craft and growth as an artist. Choppa's independent spirit led him to partner with Warner Records to distribute his music under his label, No Love Entertainment, emphasizing creative control and ownership.

Despite his rapid rise in the rap scene, NLE Choppa remains focused on his personal growth, exploring themes of family, spirituality, and resilience in his music. His introspective approach has earned praise from notable publications such as Billboard, The New York Times, Forbes, GQ, and Complex. Choppa aims to solidify his place among the industry's elite, emphasizing his talent and dedication to his craft.

Top Brand Affinities

Report Date: 2025-09-26

NLE Choppa maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, SWEDEN, BRAZIL. The audience leans heavily male (70%), so brand cues around style and status perform well. The clearest reach is on Youtube with 177,131 avg views per post; Youtube functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist NLE Choppa score 0.08% — Low bucket.

Followers:9,033,461

Engagements:7,637

Rate:0.1%

Posts:1,317

Avg Likes:7,369

Avg Comments:300

Avg Views:177,131

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,033,461 · Engagements 7,637 · Rate 0.1% Posts 1,317 · Views 177,131 · Avg Likes 7,369 · Avg Comments 300 · Avg Views 177,131	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 28% 13-17: 11% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (28%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (50%) SWEDEN (31%) BRAZIL (4%) CANADA (3%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (50%), SWEDEN (31%), BRAZIL (4%)
Platform Engagement	Instagram: 291 avg likes/post · Tiktok: 0 avg views/post · Youtube: 177,131 avg views/post	Best reach: Youtube 177,131 avg views; best engagement: Youtube 7,078 avg likes