NiziU Brand Affinity ranks highest KOSÉ at 32.73% . Very Strong. Score DMDB 64.41% | Fanbase 62.28%

NiziU — pop artist from JP.

NiziU is a nine-member girl group formed through an audition by Sony Music Japan and JYP Entertainment in 2019. They debuted with Sony Music/JYP and released…

NiziU

Recognizable

Country: JP | Artist ID: bba9f3cc-ba38-11ea-a91c-549f35161576

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Genres

popj-popj-pop girl grouppopasian pop

Influential: 64.41% Fanbase: 62.28% Trending: 65.48%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

KOSÉ • 32.73% • Very Strong

As of 2025-09-09

7,335,231

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.41% | Fanbase 62.28% | Trending 65.48% | CAREER STAGE: MAINSTREAM

Biography

NiziU is a nine-member girl group formed through an audition by Sony Music Japan and JYP Entertainment in 2019. They debuted with Sony Music/JYP and released their pre-debut mini album "Make you happy," which achieved significant success on charts worldwide, surpassing 100 million streams within Japan in 15 weeks. NiziU is recognized as a sister group to TWICE. Their debut single "Step and a step," produced by J.Y. Park, reached #1 on the Billboard Japan Hot 100 in December 2020.

The group continued their success with releases such as "Paradise" produced by 3RACHA of Stray Kids in 2023 and their Korean debut with "HEARTRIS" the same year. They also released theme songs for various projects, including the themesong for "Love-sick Ellie" and the opening and ending songs for the anime "Tower of God." In 2025, NiziU released their first mini album "AWAKE," which includes a ballad written by Mrs. GREEN APPLE's Motoki Ohmori and the track "AlwayS" with over 8.5 million views on THE FIRST TAKE.

Report Date: 2025-09-09

NiziU stands out with 18-24 & 25-34 audiences across JAPAN, PHILIPPINES, UNITED STATES. The profile is heavily female (65%), and content lands hardest on Tiktok, where posts average 179,900 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with KOSÉ, Rakuten, L'Occitane, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes NiziU a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist NiziU score 0.93% — Low bucket.

Brand: KOSÉBrand: RakutenBrand: L'Occitane

Followers:7,335,231

Engagements:68,406

Rate:0.9%

Posts:6,442

Avg Likes:67,234

Avg Comments:486

Avg Views:294,874

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,335,231 · Engagements 68,406 · Rate 0.9% Posts 6,442 · Views 294,874 · Avg Likes 67,234 · Avg Comments 486 · Avg Views 294,874	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 21% 13-17: 13% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (21%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	JAPAN (25%) PHILIPPINES (11%) UNITED STATES (11%) INDONESIA (8%) BRAZIL (4%)	Top regions: JAPAN (25%), PHILIPPINES (11%), UNITED STATES (11%)
Platform Engagement	Instagram: 43,734 avg likes/post · Tiktok: 179,900 avg views/post · Youtube: 114,974 avg views/post	Best reach: Tiktok 179,900 avg views; best engagement: Instagram 43,734 avg likes

Top Brand Affinities

KOSÉ

Score: 32.73

Rakuten

Score: 23.61

L'Occitane

Score: 15.55

Shake Shack

Score: 10.22

UNIQLO

Score: 10.08

Vivienne Westwood

Score: 9.97

Olympus

Score: 9.69

Snoopy And The Peanuts Gang

Score: 8.66

Paul Smith

Score: 8.30

Miu Miu

Score: 8.25

Kate Spade

Score: 6.96

Maison Margiela

Score: 6.42

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Top Brand Affinities

Brand	Category	Score
KOSÉ		32.73
Rakuten		23.61
L'Occitane		15.55
Shake Shack		10.22
UNIQLO		10.08
Vivienne Westwood		9.97
Olympus		9.69
Snoopy And The Peanuts Gang		8.66
Paul Smith		8.30
Miu Miu		8.25
Kate Spade		6.96
Maison Margiela		6.42
Bandai Namco		6.24
GAP		6.23
Furla		5.96
Dr. Martens		5.82
Tiffany		5.69
UGG		5.48
Daniel Wellington		5.45
Yves Saint Laurent		5.36
Christian Dior		5.22
The North Face		5.08
Clinique		5.01
Innisfree		4.93
Summit Entertainment		4.75
Chanel		4.61
Loewe		4.54
Lush		4.43
Converse		4.34
Jimmy Choo		4.29
Costco		4.19
IKEA		4.10
Marc Jacobs		3.86
Stüssy		3.62
Walt Disney		3.51
Tiffany & Co		3.46
New Balance		3.46
Estee Lauder		3.44
Pokemon		3.12
Polo Ralph Lauren		3.08
Gundam		3.00
Lindt		2.96
Panasonic		2.79
Carhartt		2.48
Starbucks		2.47
GoPro		2.25
Zara		2.03
Reebok		2.00
Louis Vuitton		1.89
Burberry		1.88