Niykee Heaton

Niykee Heaton, a suburban Chicago native, gained recognition through her YouTube channel featuring acoustic pop ballads and slow jams influenced by rap and R&B. Discovered in high school, she garnered attention with covers and originals, notably a rendition of Chief Keef's "Love Sosa" that led to a record deal with Capitol affiliate All Def label. Her EP, "Bad Intentions," showcased her blend of pop and R&B, followed by The Bedroom Tour and the release of "The Bedroom Tour Playlist" in 2016, which debuted at number 39 on the Billboard 200. Heaton's career trajectory exemplifies a successful transition from online music sensation to mainstream artist, with a unique fusion of genres and DIY promotion strategy.