Nivea
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
569,449
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:12:49 UTC
Genres
Biography
Nivea is a clear fit for 25-34 & 35-44 audiences with strength across UNITED STATES, CANADA, NIGERIA. The audience is heavily female (81%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (6,601 avg likes per post); Instagram builds the community layer. Affinity data highlights Kinky-Curly, Shea Moisture, True Religion, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 569,449 · Engagements 6,601 · Rate 1.2% Posts 266 · Views 0 · Avg Likes 6,601 · Avg Comments 152 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 58% 35-44: 23% 18-24: 15% 45-64: 3% |
Largest: 25-34 (58%); next: 35-44 (23%) |
| Gender Split |
Female: 81% Male: 19% Non-binary/Other: 0% |
Skews female (81%) |
| Top Countries |
UNITED STATES (92%) CANADA (1%) NIGERIA (1%) SOUTH AFRICA (1%) UNITED KINGDOM (0%) |
Top regions: UNITED STATES (92%), CANADA (1%), NIGERIA (1%) |
| Platform Engagement | Instagram: 6,601 avg likes/post | best engagement: Instagram 6,601 avg likes |
Top Brand Affinities
Kinky-Curly
Shea Moisture
True Religion
FashionNova
boohoo
Dollar Tree
Coach
Amazon Music
Hennessy
Benihana
Gerber
Steve Madden
| Brand | Category | Score |
|---|---|---|
| Kinky-Curly | 18.78 | |
| Shea Moisture | 16.87 | |
| True Religion | 15.31 | |
| FashionNova | 13.34 | |
| boohoo | 11.51 | |
| Dollar Tree | 10.99 | |
| Coach | 10.74 | |
| Amazon Music | 10.57 | |
| Hennessy | 8.72 | |
| Benihana | 8.43 | |
| Gerber | 8.04 | |
| Steve Madden | 7.11 | |
| Tory Burch | 7.07 | |
| Alexander McQueen | 6.81 | |
| T.J. Maxx | 6.69 | |
| Milani Cosmetics | 6.52 | |
| Fenty beauty | 6.47 | |
| Nivea | 6.27 | |
| JACQUEMUS | 6.15 | |
| iHeartRadio Music Awards | 5.90 | |
| Philips | 5.49 | |
| Publix | 5.48 | |
| ULTA Beauty | 5.44 | |
| Chick-fil-A | 5.44 | |
| Kroger | 5.12 | |
| Bath & Body Works | 5.09 | |
| Margaritaville | 5.01 | |
| Macy's | 4.94 | |
| TOM FORD | 4.83 | |
| Verizon | 4.67 | |
| shein | 4.67 | |
| OLD NAVY | 4.51 | |
| MTV | 4.33 | |
| CNN | 4.31 | |
| NARS Cosmetics | 4.25 | |
| Walmart | 4.19 | |
| ESPN | 4.13 | |
| SheInside | 3.89 | |
| Target | 3.85 | |
| NORDSTROM | 3.76 | |
| Marc Jacobs | 3.71 | |
| Christian Louboutin | 3.63 | |
| NFL | 3.19 | |
| NBC | 3.09 | |
| Urban Outfitters | 3.05 | |
| Versace | 3.04 | |
| Sneakerhead | 3.02 | |
| Tiffany & Co | 2.93 | |
| Los Angeles Lakers | 2.93 | |
| Dolce & Gabbana | 2.76 |
Official Profiles
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LoginArtist: Nivea
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
