Nitty Gritty Dirt Band

Nitty Gritty Dirt Band — country artist from US.

The Nitty Gritty Dirt Band, featuring founding members Jeff Hanna and Jimmie Fadden, along with a talented lineup of musicians, continues to be a highly…

Influence: 61.77% Fanbase: 44.60% Trending: 70.36% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 33.00% • Very Strong

As of 2025-09-10

95,872

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 14:34:56 UTC

Genres

countrycountrycountry rockrocksoft rockmellow goldfolk & traditionalfolkfolk rock

Biography

The Nitty Gritty Dirt Band, featuring founding members Jeff Hanna and Jimmie Fadden, along with a talented lineup of musicians, continues to be a highly acclaimed American roots music band with a history of awards and chart-topping hits. Their iconic collaborations and successful albums, including the recent release "Dirt Does Dylan," have solidified their legacy in the music industry. The band recently announced their farewell tour, ALL THE GOOD TIMES, to celebrate nearly 60 years of music-making, with tickets available for purchase on their website.

Top Brand Affinities

Report Date: 2025-09-10

Nitty Gritty Dirt Band is a clear fit for 45-64 & 25-34 audiences with strength across UNITED STATES, NIGERIA, CANADA. The audience is heavily male (66%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (42,608 avg views per post); Youtube builds the community layer. Affinity data highlights Ariat, Live Nation, Amazon Music, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nitty Gritty Dirt Band score 0.66% — Low bucket.

Brand: AriatBrand: Live NationBrand: Amazon Music

Followers:95,872

Engagements:637

Rate:0.7%

Posts:509

Avg Likes:607

Avg Comments:47

Avg Views:44,915

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 95,872 · Engagements 637 · Rate 0.7% Posts 509 · Views 44,915 · Avg Likes 607 · Avg Comments 47 · Avg Views 44,915	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 32% 25-34: 25% 35-44: 20% 18-24: 19%	Largest: 45-64 (32%); next: 25-34 (25%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (65%) NIGERIA (21%) CANADA (11%) JAPAN (3%) BRAZIL (2%)	Top regions: UNITED STATES (65%), NIGERIA (21%), CANADA (11%)
Platform Engagement	Instagram: 97 avg likes/post · Tiktok: 2,307 avg views/post · Youtube: 42,608 avg views/post	Best reach: Youtube 42,608 avg views; best engagement: Youtube 443 avg likes

Top Brand Affinities

Ariat

Score: 33.00

Live Nation

Score: 23.20

Amazon Music

Score: 22.43

Dancing with the Stars

Score: 16.83

Scotiabank

Score: 16.61

Southwest Airlines

Score: 15.02

Tim Hortons

Score: 14.66

Marshall

Score: 14.53

Margaritaville

Score: 10.06

Free People

Score: 9.65

Houston Livestock Show and Rodeo

Score: 9.28

Carhartt

Score: 9.07

Brand	Category	Score
Ariat		33.00
Live Nation		23.20
Amazon Music		22.43
Dancing with the Stars		16.83
Scotiabank		16.61
Southwest Airlines		15.02
Tim Hortons		14.66
Marshall		14.53
Margaritaville		10.06
Free People		9.65
Houston Livestock Show and Rodeo		9.28
Carhartt		9.07
iHeartRadio Music Awards		9.06
Pottery Barn		9.00
Lowe's		8.72
Coors		8.50
Pro Tools		8.49
Stihl		8.47
Publix		8.14
Kroger		7.91
NBC		7.32
NHL		6.42
Cadillac		6.34
Target		6.05
Pacific Northwest Wonderland		5.93
Paramount Pictures		5.92
Walgreens		5.86
FedEx		5.79
GMC		5.72
Budweiser		5.59
BarkBox		5.21
The Home Depot		5.01
Bud Light		4.96
NORDSTROM		4.89
Gillette		4.69
Costco		4.68
ESPN		4.66
Walmart		4.55
Pilsner Urquell		4.46
Busch		4.33
OLD NAVY		4.18
Kickstarter		4.18
Nixon		4.16
Taco Bell		4.10
Husqvarna Motorcycles		4.09
Uber		3.92
Hurley		3.91
PetSmart		3.85
Columbia Pictures		3.82
Spotify Music		3.78