Niro

Niro — pop artist from FR.

French rapper Niro, known for his contributions to the Gallic hip-hop scene, honed his MC skills in Blois as a member of Les Insurgés and other collectives…

Influence: 60.40% Fanbase: 54.65% Trending: 63.27% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

1,107,300

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-29 18:57:28 UTC

Genres

poppopfrancotonpop urbainehip-hop & raphip-hop/rapfrench hip hoprap francaiship hoptrap

Biography

French rapper Niro, known for his contributions to the Gallic hip-hop scene, honed his MC skills in Blois as a member of Les Insurgés and other collectives before signing with Street Lourd. He gained recognition through features on Booba's Autopsie, Vol. 4 and Bilel's Laissez Passer l'Artiste before releasing his debut street tape, Paraplégique, in 2012. Shortly after its release, Niro faced legal issues, leading to a five-month jail sentence for contempt.

Niro's background in various groups and collaborations laid the foundation for his solo career, marked by his gritty and authentic approach to rap. His early work showcased his lyrical prowess and established him as a notable figure within the French hip-hop community.

Top Brand Affinities

Report Date: 2025-09-09

Niro is already in the conversation with 18-24 & 25-34 audiences in FRANCE, ALGERIA, MOROCCO. The audience is heavily male (74%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (1,346,403 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to leading lifestyle names points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Niro score 3.45% — Very Strong bucket.

Followers:1,107,300

Engagements:38,169

Rate:3.4%

Posts:96

Avg Likes:35,833

Avg Comments:841

Avg Views:1,475,603

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,107,300 · Engagements 38,169 · Rate 3.4% Posts 96 · Views 1,475,603 · Avg Likes 35,833 · Avg Comments 841 · Avg Views 1,475,603	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 30% 13-17: 6% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (30%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	FRANCE (63%) ALGERIA (7%) MOROCCO (7%) BELGIUM (5%) UNITED STATES (2%)	Top regions: FRANCE (63%), ALGERIA (7%), MOROCCO (7%)
Platform Engagement	Tiktok: 129,200 avg views/post · Youtube: 1,346,403 avg views/post	Best reach: Youtube 1,346,403 avg views; best engagement: Youtube 19,333 avg likes