Niphkeys

Niphkeys

Country: NG

Influence: 55.89% Fanbase: 44.87% Trending: 61.40% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 39.60% • Very Strong

As of 2025-09-09

216,926

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:39:46 UTC

Genres

electronicafrobeatsafrobeatlatinreggaeton

Biography

NIPHKEYS, also known as Adebajo Oluwanifemi Adebanjo, is a Nigerian record producer and sound engineer recognized for producing hit singles like "Koleyewon" by Naira Marley and "Kilofeshe" by Zinoleesky in 2020. Raised in Alagbado, Lagos State, Niphkeys graduated with a First class degree from the Federal University of Agricultural Abeokuta. His music journey began at a young age, leading him to focus on music production in 2016. Part of the Tripsss producer group with his brother IBKissleek and Torikeeche, they are known for producing hits like Zinoleesky's "Mapariwo."

NIPHKEYS' music style blends Afro-Pop, Afro-fusion, and Alternative sounds, influenced by his Nigerian roots. His production credits also include tracks like "Feel Good" by Mohbad, "Worry Me" by DJ Jimmy Jatt featuring Tuface and Buju, and "Sade" by DJ Consequence featuring Lyta and Buju.

Niphkeys Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Niphkeys speaks to 18-24 & 25-34 audiences with measurable traction in NIGERIA, UNITED STATES, FRANCE. Composition is heavily male (85%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (4,448 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Warner Music, Airtel, Pro Tools, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Niphkeys score 0.98%Low bucket.
Brand: Warner MusicBrand: AirtelBrand: Pro Tools
Followers:216,926
Engagements:2,132
Rate:1.0%
Posts:248
Views:8,736
Avg Likes:2,094
Avg Comments:57
Avg Views:8,736

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 216,926 · Engagements 2,132 · Rate 1.0%
Posts 248 · Views 8,736 · Avg Likes 2,094 · Avg Comments 57 · Avg Views 8,736
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 54%
25-34: 39%
13-17: 4%
35-44: 3%
Largest: 18-24 (54%); next: 25-34 (39%)
Gender Split Female: 15%
Male: 85%
Non-binary/Other: 0%
Skews male (85%)
Top Countries NIGERIA (40%)
UNITED STATES (16%)
FRANCE (12%)
KENYA (8%)
GHANA (6%)
Top regions: NIGERIA (40%), UNITED STATES (16%), FRANCE (12%)
Platform Engagement Instagram: 1,291 avg likes/post · Tiktok: 4,448 avg views/post · Youtube: 4,288 avg views/post Best reach: Tiktok 4,448 avg views; best engagement: Instagram 1,291 avg likes

Top Brand Affinities

Warner Music
Score: 39.60
Airtel
Score: 28.87
Pro Tools
Score: 12.57
CNN
Score: 9.65
Amazon Music
Score: 8.28
Alexander McQueen
Score: 7.54
Ableton
Score: 7.51
Beats Electronics
Score: 6.65
Hennessy
Score: 6.41
MTV
Score: 6.28
iHeartRadio Music Awards
Score: 5.71
Hublot
Score: 5.24
Brand Category Score
Warner Music 39.60
Airtel 28.87
Pro Tools 12.57
CNN 9.65
Amazon Music 8.28
Alexander McQueen 7.54
Ableton 7.51
Beats Electronics 6.65
Hennessy 6.41
MTV 6.28
iHeartRadio Music Awards 5.71
Hublot 5.24
musical.ly 4.20
FashionNova 4.12
Fendi 4.06
Paramount Pictures 3.85
SoundCloud 3.81
Versace 3.57
Comedy Central 3.57
FOREX 3.56
Christian Louboutin 3.56
Pepsi 3.39
Lenovo 3.33
BALMAIN 3.31
Uber 3.19
Spotify Music 3.15
Monster Beverage 2.75
Kodak 2.65
Intel 2.62
Microsoft 2.48
Lexus 2.25
Timberland 2.25
GIVENCHY 2.20
Dolce & Gabbana 2.11
Skoda 2.09
Balenciaga 2.03
Sneakerhead 1.92
New Balance 1.92
Polo Ralph Lauren 1.86
Bugatti 1.82
Adobe 1.76
Rolex 1.74
Burberry 1.70
Bentley 1.58
Chrysler 1.58
FIFA 1.56
Cartier 1.53
Google 1.46
Vogue 1.41
H&M 1.41

Official Profiles

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Artist: Niphkeys

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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