
Ninho
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
12,695,810
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Born William Nzobazola in Yerres, Paris, Ninho's early passion for rap led to the release of several mixtapes in the mid-2010s, including the successful M.I.L.S. His rise continued with hit singles and albums, such as M.I.L.S 2.0 in 2018 and M.I.L.S 3 in 2020, featuring tracks that reached the top of the charts. Ninho's consistent chart success extended into 2021 with notable collaborations and solo releases that resonated with audiences in France and beyond.
Ninho converts attention from 18-24 & 25-34 audiences across FRANCE, CONGO - KINSHASA, BELGIUM. Audience shape is heavily male (67%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 1,838,518 avg views per post, with supportive conversation on Instagram. Shared audience with Palm Angels, Accor Hotels, Ricard underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 12,695,810 · Engagements 158,853 · Rate 1.3% Posts 242 · Views 2,297,518 · Avg Likes 152,090 · Avg Comments 2,157 · Avg Views 2,297,518 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 57% 25-34: 27% 13-17: 10% 35-44: 4% |
Largest: 18-24 (57%); next: 25-34 (27%) |
Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
Top Countries |
FRANCE (67%) CONGO - KINSHASA (9%) BELGIUM (5%) MOROCCO (5%) BENIN (4%) |
Top regions: FRANCE (67%), CONGO - KINSHASA (9%), BELGIUM (5%) |
Platform Engagement | Instagram: 58,763 avg likes/post · Tiktok: 459,000 avg views/post · Youtube: 1,838,518 avg views/post | Best reach: Youtube 1,838,518 avg views; best engagement: Instagram 58,763 avg likes |
Top Brand Affinities
Palm Angels
Accor Hotels
Ricard
Kiabi
Ellesse
Dsquared
Grey Goose
JACQUEMUS
New Era
Lacoste
Kiko
boohoo
Brand | Category | Score |
---|---|---|
Palm Angels | 23.81 | |
Accor Hotels | 19.04 | |
Ricard | 16.22 | |
Kiabi | 14.87 | |
Ellesse | 11.76 | |
Dsquared | 11.44 | |
Grey Goose | 10.64 | |
JACQUEMUS | 10.42 | |
New Era | 9.76 | |
Lacoste | 9.59 | |
Kiko | 8.22 | |
boohoo | 7.64 | |
Foot Locker | 7.13 | |
Longchamp | 6.34 | |
MISSGUIDED | 6.00 | |
Christian Louboutin | 5.87 | |
Pull&Bear | 5.75 | |
Décathlon | 5.58 | |
Emporio Armani | 5.47 | |
Hublot | 5.42 | |
Champion | 5.40 | |
GIVENCHY | 5.40 | |
KARL LAGERFELD | 5.25 | |
Carrefour | 4.92 | |
KENZO | 4.36 | |
Rover | 4.30 | |
Colgate | 3.89 | |
Burberry | 3.77 | |
Fila | 3.77 | |
Bershka | 3.75 | |
New Balance | 3.47 | |
Daniel Wellington | 3.47 | |
Montblanc | 3.39 | |
Garnier | 3.33 | |
The North Face | 3.22 | |
Versace | 3.21 | |
BALMAIN | 3.19 | |
Kodak | 3.12 | |
Dr. Martens | 2.94 | |
Balenciaga | 2.93 | |
Michael Kors | 2.79 | |
Primark | 2.78 | |
Supreme | 2.75 | |
Marc Jacobs | 2.72 | |
Stradivarius | 2.66 | |
Hermès | 2.63 | |
Fendi | 2.62 | |
Burger King | 2.60 | |
Sephora | 2.59 | |
Bugatti | 2.50 |
Official Profiles
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LoginArtist: Ninho
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Radio Spins (2025-09-10)
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Artist Performace Report
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