Nilüfer Yanya
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
154,628
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 22:41:12 UTC
Genres
Biography
Originally from West London, Yanya's musical journey began with classical piano before embracing the electric guitar. Influenced by artists like Jeff Buckley and Nina Simone, she honed her soulful sound, leading to breakthrough EPs like Small Crimes and Do You Like Pain? She signed with ATO Records, releasing Miss Universe and subsequent projects, before moving to Ninja Tune for My Method Actor, further showcasing her diverse musical influences and introspective songwriting.
Nilüfer Yanya commands interest from 25-34 & 18-24 audiences in UNITED STATES, NIGERIA, TüRKIYE. With a heavily male (68%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (1,613 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with MOOG, Mixcloud, Ableton points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 154,628 · Engagements 4,059 · Rate 2.6% Posts 1,572 · Views 2,750 · Avg Likes 4,048 · Avg Comments 49 · Avg Views 2,750 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 36% 35-44: 13% 45-64: 7% |
Largest: 25-34 (40%); next: 18-24 (36%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
UNITED STATES (23%) NIGERIA (14%) TüRKIYE (10%) UNITED KINGDOM (9%) FRANCE (6%) |
Top regions: UNITED STATES (23%), NIGERIA (14%), TüRKIYE (10%) |
| Platform Engagement | Instagram: 3,854 avg likes/post · Tiktok: 1,613 avg views/post · Youtube: 1,137 avg views/post | Best reach: Tiktok 1,613 avg views; best engagement: Instagram 3,854 avg likes |
Top Brand Affinities
MOOG
Mixcloud
Ableton
Tate Modern
Akai
Kodak
Acne Studios
Amazon Music
Pro Tools
Spotify Music
Glossier
Coachella
| Brand | Category | Score |
|---|---|---|
| MOOG | 24.19 | |
| Mixcloud | 23.89 | |
| Ableton | 16.05 | |
| Tate Modern | 12.21 | |
| Akai | 11.59 | |
| Kodak | 7.90 | |
| Acne Studios | 7.89 | |
| Amazon Music | 7.50 | |
| Pro Tools | 7.40 | |
| Spotify Music | 6.90 | |
| Glossier | 6.85 | |
| Coachella | 6.09 | |
| Vivienne Westwood | 6.03 | |
| Maison Margiela | 5.89 | |
| SoundCloud | 5.83 | |
| Dr. Martens | 5.64 | |
| Lollapalooza | 5.50 | |
| Loewe | 4.32 | |
| Polaroid | 4.31 | |
| Fujifilm | 4.25 | |
| Olympus | 3.97 | |
| Showtime | 3.89 | |
| Oculus | 3.73 | |
| Tinder | 3.64 | |
| Aperol | 3.63 | |
| Urban Outfitters | 3.63 | |
| Paramount Pictures | 3.34 | |
| Airbnb | 3.28 | |
| Carhartt | 3.20 | |
| Leica | 3.18 | |
| Beats Electronics | 3.13 | |
| Tesco | 3.12 | |
| Summit Entertainment | 3.09 | |
| Besiktas | 3.09 | |
| Topshop | 3.00 | |
| BBC | 2.89 | |
| Guinness | 2.88 | |
| MTV | 2.81 | |
| ASOS | 2.72 | |
| Mulberry | 2.71 | |
| Columbia Pictures | 2.70 | |
| Emporium | 2.48 | |
| Lush | 2.42 | |
| Vogue | 2.40 | |
| Pantone Inc | 2.40 | |
| Garnier | 2.39 | |
| Warner Bros | 2.27 | |
| Sunnies Studios | 2.20 | |
| Nokia | 2.13 | |
| Nickelodeon | 2.03 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-18 03:30 UTC | Nilufer Yanya | Liberty Hall | Moore Park, Australia | |
| 2026-02-18 03:30 UTC | Nilüfer Yanya | Liberty Hall | Sydney, Australia |















