Nilüfer Yanya

Nilüfer Yanya

Country: GB | Gender: female

Influence: 58.40% Fanbase: 41.28% Trending: 66.95% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 24.19% • Very Strong

As of 2025-09-08

154,628

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 22:41:12 UTC

Genres

popart popuk alternative poppopindie popalternativealternative

Biography

Nilüfer Yanya is a versatile British singer/songwriter whose music blends indie rock, jazz, psychedelia, and electronic elements. She gained critical acclaim with EPs and singles like "Small Crimes" and "Baby Luv" before releasing her debut album, Miss Universe, in 2019. Yanya continued to evolve her sound with her 2022 album, PAINLESS, and her 2024 release, My Method Actor, showcasing experimentation and sonic expansion.

Originally from West London, Yanya's musical journey began with classical piano before embracing the electric guitar. Influenced by artists like Jeff Buckley and Nina Simone, she honed her soulful sound, leading to breakthrough EPs like Small Crimes and Do You Like Pain? She signed with ATO Records, releasing Miss Universe and subsequent projects, before moving to Ninja Tune for My Method Actor, further showcasing her diverse musical influences and introspective songwriting.

Nilüfer Yanya Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Nilüfer Yanya commands interest from 25-34 & 18-24 audiences in UNITED STATES, NIGERIA, TüRKIYE. With a heavily male (68%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (1,613 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with MOOG, Mixcloud, Ableton points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Nilüfer Yanya score 2.63%Strong bucket.
Brand: MOOGBrand: MixcloudBrand: Ableton
Followers:154,628
Engagements:4,059
Rate:2.6%
Posts:1,572
Views:2,750
Avg Likes:4,048
Avg Comments:49
Avg Views:2,750

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 154,628 · Engagements 4,059 · Rate 2.6%
Posts 1,572 · Views 2,750 · Avg Likes 4,048 · Avg Comments 49 · Avg Views 2,750
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 40%
18-24: 36%
35-44: 13%
45-64: 7%
Largest: 25-34 (40%); next: 18-24 (36%)
Gender Split Female: 32%
Male: 68%
Non-binary/Other: 0%
Skews male (68%)
Top Countries UNITED STATES (23%)
NIGERIA (14%)
TüRKIYE (10%)
UNITED KINGDOM (9%)
FRANCE (6%)
Top regions: UNITED STATES (23%), NIGERIA (14%), TüRKIYE (10%)
Platform Engagement Instagram: 3,854 avg likes/post · Tiktok: 1,613 avg views/post · Youtube: 1,137 avg views/post Best reach: Tiktok 1,613 avg views; best engagement: Instagram 3,854 avg likes

Top Brand Affinities

MOOG
Score: 24.19
Mixcloud
Score: 23.89
Ableton
Score: 16.05
Tate Modern
Score: 12.21
Akai
Score: 11.59
Kodak
Score: 7.90
Acne Studios
Score: 7.89
Amazon Music
Score: 7.50
Pro Tools
Score: 7.40
Spotify Music
Score: 6.90
Glossier
Score: 6.85
Coachella
Score: 6.09
Brand Category Score
MOOG 24.19
Mixcloud 23.89
Ableton 16.05
Tate Modern 12.21
Akai 11.59
Kodak 7.90
Acne Studios 7.89
Amazon Music 7.50
Pro Tools 7.40
Spotify Music 6.90
Glossier 6.85
Coachella 6.09
Vivienne Westwood 6.03
Maison Margiela 5.89
SoundCloud 5.83
Dr. Martens 5.64
Lollapalooza 5.50
Loewe 4.32
Polaroid 4.31
Fujifilm 4.25
Olympus 3.97
Showtime 3.89
Oculus 3.73
Tinder 3.64
Aperol 3.63
Urban Outfitters 3.63
Paramount Pictures 3.34
Airbnb 3.28
Carhartt 3.20
Leica 3.18
Beats Electronics 3.13
Tesco 3.12
Summit Entertainment 3.09
Besiktas 3.09
Topshop 3.00
BBC 2.89
Guinness 2.88
MTV 2.81
ASOS 2.72
Mulberry 2.71
Columbia Pictures 2.70
Emporium 2.48
Lush 2.42
Vogue 2.40
Pantone Inc 2.40
Garnier 2.39
Warner Bros 2.27
Sunnies Studios 2.20
Nokia 2.13
Nickelodeon 2.03

Official Profiles

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Artist: Nilüfer Yanya

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-18 03:30 UTC Nilufer Yanya Liberty Hall Moore Park, Australia
2026-02-18 03:30 UTC Nilüfer Yanya Liberty Hall Sydney, Australia

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