Nilüfer Brand Affinity ranks highest Isbankasi at 179.02% . Very Strong. Score DMDB 55.11% | Fanbase 41.82%

Nilüfer — pop artist from TR.

Nilüfer, one of the most important artists in Turkish Pop Music history, was born on May 31, 1955 in Cihangir. At the age of 15, she won first place in the…

Nilüfer

Established

Country: TR | Gender: female | Artist ID: 11e81bc4-3ee0-6af2-b906-a0369fe50396

Find Artist

Genres

poppopturkish popmainstream popjazz & standardsturkish jazzfolk & traditionalturkish folk

Influential: 55.11% Fanbase: 41.82% Trending: 61.75%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Isbankasi • 179.02% • Very Strong

As of 2025-09-09

791,062

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.11% | Fanbase 41.82% | Trending 61.75% | CAREER STAGE: MID_LEVEL

Biography

Nilüfer, one of the most important artists in Turkish Pop Music history, was born on May 31, 1955 in Cihangir. At the age of 15, she won first place in the Altın Plak Ses Yarışması competition, setting the course for her future career. At 17, she released her first 45 single titled "Kalbim Bir Pusula" under Odeon Plak. With a vast repertoire of songs and more in the works, Nilüfer continues to be a prominent figure in the music scene.

Report Date: 2025-09-09

Nilüfer reaches 25-34 & 18-24 audiences concentrated in TüRKIYE, AZERBAIJAN, UNITED STATES. The demographic tilt is heavily male (63%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 13,310 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Isbankasi, CNN Turk, Duru suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nilüfer score 0.79% — Low bucket.

Brand: IsbankasiBrand: CNN TurkBrand: Duru

Followers:791,062

Engagements:6,217

Rate:0.8%

Posts:2,144

Avg Likes:6,158

Avg Comments:198

Avg Views:18,087

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 791,062 · Engagements 6,217 · Rate 0.8% Posts 2,144 · Views 18,087 · Avg Likes 6,158 · Avg Comments 198 · Avg Views 18,087	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 28% 35-44: 19% 45-64: 13%	Largest: 25-34 (37%); next: 18-24 (28%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	TüRKIYE (74%) AZERBAIJAN (6%) UNITED STATES (6%) GERMANY (2%) UNITED KINGDOM (1%)	Top regions: TüRKIYE (74%), AZERBAIJAN (6%), UNITED STATES (6%)
Platform Engagement	Instagram: 5,210 avg likes/post · Tiktok: 4,777 avg views/post · Youtube: 13,310 avg views/post	Best reach: Youtube 13,310 avg views; best engagement: Instagram 5,210 avg likes

Top Brand Affinities

Isbankasi

Score: 179.02

CNN Turk

Score: 171.94

Duru

Score: 109.90

Boyner

Score: 107.06

Akbank

Score: 104.27

Ipekyol

Score: 73.86

Beymen

Score: 71.78

TRT 1

Score: 71.41

Vakko

Score: 55.16

Arcelik

Score: 53.29

Tchibo

Score: 50.46

Istikbal

Score: 50.00

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Top Brand Affinities

Brand	Category	Score
Isbankasi		179.02
CNN Turk		171.94
Duru		109.90
Boyner		107.06
Akbank		104.27
Ipekyol		73.86
Beymen		71.78
TRT 1		71.41
Vakko		55.16
Arcelik		53.29
Tchibo		50.46
Istikbal		50.00
Arzum		45.97
Star TV		43.70
Kanal D		41.04
Sok		40.30
Merinos Mobilya		39.77
Show TV		39.29
Ozdilek		35.04
Fenerbahce		32.50
Turkcell		29.89
Besiktas		29.35
Damat		27.79
Vodafone		27.79
TV8		27.59
A101		25.47
Galatasaray		21.81
Sarar		21.07
Trabzonspor		17.57
DeFacto		15.34
Turkish Airlines		12.24
Bim		10.37
Daewoo		8.23
FOX		8.12
Nescafé		5.60
Coffeegram		3.97
UEFA		3.92
Hilton		3.31
TOM FORD		3.03
Oriflame		2.99
Citroen		2.44
Aperol		2.40
Dolce & Gabbana		2.37
Carrefour		2.35
Hermès		2.03
Armani		1.88
Jack Daniels		1.76
Renault		1.61
BBC		1.47
musical.ly		1.45