Nils Hoffmann
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
58,081
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:55:27 UTC
Genres
Biography
Nils continues to make waves with his latest project on Anjunadeep, 'Running In A Dream,' featuring collaborations with artists like Vancouver Sleep Clinic & Kasbo. His remixes for acclaimed artists and performances at renowned venues worldwide, including Tomorrowland and Printworks, showcase his talent and ambition to lead the next generation of electronic producers and live acts.
Nils Hoffmann is a clear fit for 25-34 & 18-24 audiences with strength across GERMANY, UNITED STATES, FRANCE. The audience is heavily male (80%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,044 avg views per post); Instagram builds the community layer. Affinity data highlights Allen & Heath, Mixcloud, Trancefamily, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 58,081 · Engagements 692 · Rate 1.2% Posts 441 · Views 1,426 · Avg Likes 688 · Avg Comments 27 · Avg Views 1,426 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 30% 35-44: 17% 45-64: 6% |
Largest: 25-34 (44%); next: 18-24 (30%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
GERMANY (15%) UNITED STATES (15%) FRANCE (6%) INDIA (6%) UNITED KINGDOM (5%) |
Top regions: GERMANY (15%), UNITED STATES (15%), FRANCE (6%) |
| Platform Engagement | Instagram: 636 avg likes/post · Tiktok: 382 avg views/post · Youtube: 1,044 avg views/post | Best reach: Youtube 1,044 avg views; best engagement: Instagram 636 avg likes |
Top Brand Affinities
Allen & Heath
Mixcloud
Trancefamily
MOOG
Pioneer
Ableton
Akai
Sennheiser
SoundCloud
Amazon Music
Tomorrowland
Augustiner Helles
| Brand | Category | Score |
|---|---|---|
| Allen & Heath | 137.28 | |
| Mixcloud | 130.37 | |
| Trancefamily | 105.06 | |
| MOOG | 101.34 | |
| Pioneer | 89.03 | |
| Ableton | 88.85 | |
| Akai | 45.20 | |
| Sennheiser | 31.59 | |
| SoundCloud | 26.17 | |
| Amazon Music | 22.21 | |
| Tomorrowland | 17.81 | |
| Augustiner Helles | 13.21 | |
| Pro Tools | 11.29 | |
| Beats Electronics | 10.05 | |
| Spotify Music | 9.18 | |
| Absolut | 7.98 | |
| Pacific Northwest Wonderland | 7.02 | |
| Heinz | 6.20 | |
| Jagermeister | 5.47 | |
| Lollapalooza | 4.44 | |
| A Game of Tones | 4.26 | |
| Smirnoff | 3.90 | |
| Bacardi | 3.85 | |
| Coachella | 3.39 | |
| Geocaching | 3.37 | |
| Lululemon Athletica | 3.30 | |
| Mahindra | 3.30 | |
| Aperol | 3.13 | |
| Boeing | 3.11 | |
| ASOS | 2.93 | |
| H&M | 2.92 | |
| Jack Daniels | 2.91 | |
| Red Bull | 2.81 | |
| MTV | 2.77 | |
| Sunnies Studios | 2.75 | |
| Garnier | 2.57 | |
| musical.ly | 2.53 | |
| Paramount Pictures | 2.49 | |
| The North Face | 2.39 | |
| Ray-Ban | 2.39 | |
| Kodak | 2.39 | |
| Heineken | 2.37 | |
| Snapseed | 2.34 | |
| Budweiser | 2.30 | |
| Matrix | 2.26 | |
| Tinder | 2.12 | |
| Gymshark | 2.09 | |
| Petronas | 2.06 | |
| Oakley | 1.99 | |
| Dr. Martens | 1.95 |
Official Profiles
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Total Streams (2025-09-25)
Total: 2,449,276
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
2,449,276 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 03:00 UTC | Nils Hoffmann | Sinclair Music Hall | Cambridge, United States | |
| 2025-12-12 05:00 UTC | Nils Hoffmann | The Sinclair | Cambridge, United States | |
| 2025-12-13 06:00 UTC | Nils Hoffmann | The Opera House | Toronto, Canada | |
| 2025-12-14 04:00 UTC | Nils Hoffmann | Théâtre Beanfield | Montréal, Canada | |
| 2026-01-24 05:00 UTC | Nils Hoffmann | 170 Russell | Melbourne, Australia | — |
| 2026-01-25 05:00 UTC | Nils Hoffmann | The Tivoli | Fortitude Valley, Australia | — |
| 2026-01-26 05:00 UTC | Nils Hoffmann | Liberty Hall | Sydney, Australia | — |
