Nilla Allin

Nilla Allin — hip-hop & rap artist from US.

Nilla Allin, a confident and ambitious artist from Los Angeles, is making waves in the rap scene with her empowering lyrics and impressive vocal delivery.…

Influence: 48.88% Fanbase: 21.19% Trending: 62.72% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 28.64% • Very Strong

As of 2025-09-08

3,389,747

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:56 UTC

Genres

hip-hop & raphip-hop/rapraphip hoptrap

Biography

Nilla Allin, a confident and ambitious artist from Los Angeles, is making waves in the rap scene with her empowering lyrics and impressive vocal delivery. Building a strong fan base through TikTok comedy skits and lifestyle content on YouTube, Nilla has seamlessly transitioned her natural storytelling talent into her music career. With hit singles like “Gotta Run,” “Don’t Do Me Wrong,” and “Bullshyt,” she has quickly amassed over 1 million streams in her first year, showcasing her versatility and talent as an artist. Nilla is also making a mark in the live music scene with upcoming performances in Southern California, solidifying her status as a rising star to watch.

Top Brand Affinities

Report Date: 2025-09-08

Nilla Allin draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, SOUTH AFRICA, UNITED KINGDOM. The skew is heavily female (57%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 62,054 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Spinrilla, Kinky-Curly, Shea Moisture makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nilla Allin score 0.37% — Low bucket.

Brand: SpinrillaBrand: Kinky-CurlyBrand: Shea Moisture

Followers:3,389,747

Engagements:12,512

Rate:0.4%

Posts:4,708

Avg Likes:12,285

Avg Comments:283

Avg Views:90,004

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,389,747 · Engagements 12,512 · Rate 0.4% Posts 4,708 · Views 90,004 · Avg Likes 12,285 · Avg Comments 283 · Avg Views 90,004	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 38% 35-44: 12% 13-17: 5%	Largest: 25-34 (41%); next: 18-24 (38%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (81%) SOUTH AFRICA (4%) UNITED KINGDOM (3%) CANADA (2%) BAHAMAS (2%)	Top regions: UNITED STATES (81%), SOUTH AFRICA (4%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 5,390 avg likes/post · Tiktok: 27,950 avg views/post · Youtube: 62,054 avg views/post	Best reach: Youtube 62,054 avg views; best engagement: Instagram 5,390 avg likes

Top Brand Affinities

Spinrilla

Score: 28.64

Kinky-Curly

Score: 17.98

Shea Moisture

Score: 16.19

FashionNova

Score: 15.84

Nasty Gal

Score: 10.82

Amazon Music

Score: 9.74

Benihana

Score: 9.51

Pro Tools

Score: 9.48

ULTA Beauty

Score: 8.93

boohoo

Score: 8.78

Steve Madden

Score: 8.74

Fenty beauty

Score: 8.26

Brand	Category	Score
Spinrilla		28.64
Kinky-Curly		17.98
Shea Moisture		16.19
FashionNova		15.84
Nasty Gal		10.82
Amazon Music		9.74
Benihana		9.51
Pro Tools		9.48
ULTA Beauty		8.93
boohoo		8.78
Steve Madden		8.74
Fenty beauty		8.26
shein		8.18
Foot Locker		7.92
Hennessy		7.70
Macy's		7.61
JACQUEMUS		6.81
SheInside		6.66
T.J. Maxx		6.58
Coach		6.53
SoundCloud		6.46
MISSGUIDED		6.28
Forever 21		6.22
iHeartRadio Music Awards		6.03
Publix		5.81
Kappa		5.73
NORDSTROM		5.22
Alexander McQueen		5.05
Los Angeles Lakers		4.96
Target		4.70
ESPN		4.42
Timberland		4.35
OLD NAVY		4.28
Kodak		4.12
TOM FORD		3.90
CNN		3.77
NBA		3.66
NFL		3.64
Beats Electronics		3.62
American Eagle		3.53
Kate Spade		3.51
Philips		3.45
Marc Jacobs		3.20
Fendi		3.18
NARS Cosmetics		3.15
NYX Cosmetics		3.10
ASOS		3.03
GAP		3.01
Coachella		2.97
Sneakerhead		2.90