Niletto

Niletto — pop artist from RU.

NILETTO - артист, певец и музыкант, известный своим хитом «ЛЮБИМКА», который стал популярным в России и Восточной Европе. Его музыка отличается теплым…

Influence: 75.94% Fanbase: 71.34% Trending: 78.24% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Aeroflot • 23.28% • Very Strong

As of 2025-09-26

8,050,326

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:51:25 UTC

Genres

poppoprussian popmainstream pop

Biography

NILETTO - артист, певец и музыкант, известный своим хитом «ЛЮБИМКА», который стал популярным в России и Восточной Европе. Его музыка отличается теплым звучанием и авторством песен в стиле Энди Энди. NILETTO - это синтез уюта и оригинальности в мире музыки.

Top Brand Affinities

Report Date: 2025-09-26

Niletto keeps 18-24 & 25-34 audiences engaged throughout RUSSIA, UKRAINE, UNITED STATES. The composition is heavily male (57%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 193,000 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Aeroflot, Massimo Dutti, Calzedonia supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Niletto score 0.54% — Low bucket.

Brand: AeroflotBrand: Massimo DuttiBrand: Calzedonia

Followers:8,050,326

Engagements:43,134

Rate:0.5%

Posts:1,672

Avg Likes:42,189

Avg Comments:932

Avg Views:258,705

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,050,326 · Engagements 43,134 · Rate 0.5% Posts 1,672 · Views 258,705 · Avg Likes 42,189 · Avg Comments 932 · Avg Views 258,705	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 36% 35-44: 11% 13-17: 6%	Largest: 18-24 (43%); next: 25-34 (36%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	RUSSIA (61%) UKRAINE (11%) UNITED STATES (5%) BELARUS (5%) KAZAKHSTAN (3%)	Top regions: RUSSIA (61%), UKRAINE (11%), UNITED STATES (5%)
Platform Engagement	Instagram: 33,161 avg likes/post · Tiktok: 193,000 avg views/post · Youtube: 65,705 avg views/post	Best reach: Tiktok 193,000 avg views; best engagement: Instagram 33,161 avg likes

Top Brand Affinities

Aeroflot

Score: 23.28

Massimo Dutti

Score: 10.00

Calzedonia

Score: 7.66

Dyson

Score: 5.66

Dolce & Gabbana

Score: 3.42

TOM FORD

Score: 2.97

UFC

Score: 2.53

Pantone Inc

Score: 2.50

KFC

Score: 2.26

Bershka

Score: 2.08

Christian Dior

Score: 1.87

Lexus

Score: 1.85

Brand	Category	Score
Aeroflot		23.28
Massimo Dutti		10.00
Calzedonia		7.66
Dyson		5.66
Dolce & Gabbana		3.42
TOM FORD		2.97
UFC		2.53
Pantone Inc		2.50
KFC		2.26
Bershka		2.08
Christian Dior		1.87
Lexus		1.85
Oriflame		1.82
Yves Saint Laurent		1.79
Versace		1.60
Guess		1.59
Cartier		1.50
FIFA		1.48
Vogue		1.47
Ferrero		1.40
Tesla Motors		1.30
Balenciaga		1.25
Calvin Klein		1.23
Reebok		1.14
Mazda		1.13
Prada		1.07
BMW		1.05
NYX Cosmetics		1.04
Xiaomi		1.03
L'Oréal Paris		1.00
SWAROVSKI		0.98
Paypal		0.94
Mercedes-Benz		0.91
Burberry		0.88
Ray-Ban		0.87
Supreme		0.85
Nissan		0.84
Coca-Cola		0.83
Audi		0.78
Puma		0.76
H&M		0.73
Louis Vuitton		0.71
Porsche		0.70
MAC Cosmetics		0.67
Tiffany & Co		0.67
Zara		0.67
IKEA		0.66
Activision Blizzard		0.66
Subaru		0.65
Toyota		0.64