Niko B
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
927,268
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:33:12 UTC
Genres
Biography
Niko B builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED KINGDOM, UNITED STATES, SPAIN. With a heavily male (73%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (92,800 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Selfridges, Stone Island, Mixcloud point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 927,268 · Engagements 26,559 · Rate 2.9% Posts 553 · Views 96,577 · Avg Likes 25,467 · Avg Comments 190 · Avg Views 96,577 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 24% 13-17: 12% 35-44: 7% |
Largest: 18-24 (54%); next: 25-34 (24%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED KINGDOM (66%) UNITED STATES (9%) SPAIN (2%) AUSTRALIA (2%) IRELAND (2%) |
Top regions: UNITED KINGDOM (66%), UNITED STATES (9%), SPAIN (2%) |
| Platform Engagement | Instagram: 11,760 avg likes/post · Tiktok: 92,800 avg views/post · Youtube: 3,777 avg views/post | Best reach: Tiktok 92,800 avg views; best engagement: Tiktok 13,250 avg likes |
Top Brand Affinities
Selfridges
Stone Island
Mixcloud
Stüssy
Vauxhall
Acne Studios
MISSGUIDED
Depop
Fred Perry
Marni
Nasty Gal
All Saints
| Brand | Category | Score |
|---|---|---|
| Selfridges | 18.04 | |
| Stone Island | 17.06 | |
| Mixcloud | 16.06 | |
| Stüssy | 15.60 | |
| Vauxhall | 15.25 | |
| Acne Studios | 13.91 | |
| MISSGUIDED | 13.75 | |
| Depop | 13.50 | |
| Fred Perry | 12.82 | |
| Marni | 12.29 | |
| Nasty Gal | 11.74 | |
| All Saints | 11.39 | |
| Arc'teryx | 11.10 | |
| Tesco | 11.08 | |
| Urban Outfitters | 10.17 | |
| Vivienne Westwood | 9.55 | |
| Maison Margiela | 9.54 | |
| Ellesse | 9.00 | |
| boohoo | 8.59 | |
| Carhartt | 8.59 | |
| JACQUEMUS | 8.38 | |
| Foot Locker | 8.17 | |
| Supreme | 7.81 | |
| Topshop | 7.50 | |
| New Era | 7.47 | |
| Dr. Martens | 6.71 | |
| Harrods | 6.54 | |
| Champion | 6.19 | |
| ASOS | 6.17 | |
| Alexander McQueen | 5.69 | |
| SoundCloud | 5.15 | |
| Ableton | 4.91 | |
| Miu Miu | 4.89 | |
| Pull&Bear | 4.70 | |
| Moncler | 4.67 | |
| Primark | 4.55 | |
| The North Face | 4.17 | |
| Superdry | 4.10 | |
| Sunnies Studios | 3.51 | |
| Burberry | 3.45 | |
| ASICS | 3.37 | |
| Vans | 3.32 | |
| Sneakerhead | 3.25 | |
| Balenciaga | 3.22 | |
| Kodak | 3.19 | |
| Moschino | 3.12 | |
| Prada | 3.02 | |
| Nokia | 2.99 | |
| New Balance | 2.84 | |
| Guinness | 2.82 |
Official Profiles
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LoginArtist: Niko B
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 02:00 UTC | Aminé, Niko B | Progresja | Warsaw, Poland | |
| 2025-12-08 02:00 UTC | Aminé, LEISURE, Niko B, Amin | Klub Progresja | Warsaw, Poland | |
| 2025-12-10 04:00 UTC | Aminé, Niko B, Amin | Zoom | Frankfurt, Germany | |
| 2025-12-11 04:00 UTC | Aminé, Niko B, Amin | Grosse Freiheit 36 | Hamburg, Germany | |
| 2025-12-15 04:00 UTC | Aminé, Niko B, Amin | Huxleys Neue Welt | Berlin, Germany | |
| 2025-12-17 04:00 UTC | Aminé, Niko B | Live Music Hall | Cologne, Germany | |
| 2025-12-20 04:00 UTC | Aminé, Niko B, Amin | Falkoner Salen | Frederiksberg, Denmark |
