Nikki Yanofsky

Nikki Yanofsky — pop artist from CA.

Nikki Yanofsky, a renowned vocalist with roots in jazz, returns to her musical origins with her latest album, Nikki by Starlight. This modern reimagining of…

Influence: 52.79% Fanbase: 30.16% Trending: 64.10% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 29.15% • Very Strong

As of 2025-09-09

18,233

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:53:52 UTC

Genres

popcanadian popjazz & standardsjazzvocal jazzcontemporary vocal jazzjazz fusion

Biography

Nikki Yanofsky, a renowned vocalist with roots in jazz, returns to her musical origins with her latest album, Nikki by Starlight. This modern reimagining of The Great American Songbook showcases her original arrangements and unique vocal interpretations, capturing the essence of classic standards through a contemporary lens. Collaborating with co-producer Paul Shrofel, Yanofsky breathes new life into these timeless songs, recording with a vintage microphone once used by Ella Fitzgerald to transport listeners into the 21st century while honoring the music's legacy.

Having worked with music legends like Quincy Jones and Herbie Hancock, Yanofsky's journey with Nikki by Starlight represents a personal rediscovery of her artistic roots. The album serves as a nostalgic time capsule, allowing Yanofsky to reinterpret these beloved classics as if she were a contemporary artist during the songs' original era. Through this project, she finds a renewed connection to her earliest musical influences, embracing her jazz beginnings and showcasing a distinct style that invites both new and existing fans to experience the magic of the Great American Songbook in a fresh and captivating way.

Top Brand Affinities

Report Date: 2025-09-09

Nikki Yanofsky maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, CANADA, MEXICO. The audience leans heavily male (57%), so brand cues around style and status perform well. The clearest reach is on Instagram with 705 avg likes per post; Instagram functions as the community touchpoint. Affinity with MOOG, Akai, Akg makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nikki Yanofsky score 3.87% — Very Strong bucket.

Brand: MOOGBrand: AkaiBrand: Akg

Followers:18,233

Engagements:705

Rate:3.9%

Posts:3,032

Avg Likes:705

Avg Comments:26

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,233 · Engagements 705 · Rate 3.9% Posts 3,032 · Views 0 · Avg Likes 705 · Avg Comments 26 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 24% 35-44: 19% 45-64: 10%	Largest: 25-34 (45%); next: 18-24 (24%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (24%) CANADA (24%) MEXICO (5%) FRANCE (5%) INDONESIA (4%)	Top regions: UNITED STATES (24%), CANADA (24%), MEXICO (5%)
Platform Engagement	Instagram: 705 avg likes/post	best engagement: Instagram 705 avg likes

Top Brand Affinities

MOOG

Score: 29.15

Akai

Score: 16.96

Akg

Score: 16.46

Scotiabank

Score: 15.00

Pro Tools

Score: 14.03

Sennheiser

Score: 13.68

Tim Hortons

Score: 13.57

Ableton

Score: 13.47

Air Canada

Score: 13.27

Amazon Music

Score: 10.60

Barbie

Score: 7.47

NBC

Score: 7.46

Brand	Category	Score
MOOG		29.15
Akai		16.96
Akg		16.46
Scotiabank		15.00
Pro Tools		14.03
Sennheiser		13.68
Tim Hortons		13.57
Ableton		13.47
Air Canada		13.27
Amazon Music		10.60
Barbie		7.47
NBC		7.46
Summit Entertainment		7.14
iHeartRadio Music Awards		7.05
NHL		5.77
Spotify Music		5.56
Beats Electronics		3.93
CNN		3.66
Leica		3.46
Coachella		3.35
Paramount Pictures		3.22
Lululemon Athletica		3.18
SoundCloud		3.13
Budweiser		3.06
ESPN		2.83
Columbia Pictures		2.70
Yamaha		2.66
Fujifilm		2.65
MTV		2.64
Urban Outfitters		2.45
Cartier		2.41
musical.ly		2.40
TOM FORD		2.39
Yves Saint Laurent		2.35
NFL		2.30
Pixar		2.30
Nickelodeon		2.26
The Olympic Games		2.26
Vogue		2.25
Kodak		2.15
NBA		2.13
Fenty beauty		2.09
Cafecito		2.08
Sephora		2.08
Lollapalooza		2.06
Cadillac		2.05
Bellagio		2.03
Aperol		2.02
Guinness		2.02
Warner Bros		1.92