Niki DeMar

Niki DeMar — pop artist from US.

NIKI DEMAR blends 2000s and early 2010s pop with her current punk rock style, tapping into nostalgia while adding her own unique twist. With over a decade…

Influence: 47.93% Fanbase: 26.43% Trending: 58.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Motel Rocks • 40.19% • Very Strong

As of 2025-09-08

5,428,092

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:39 UTC

Genres

poppopsocial media popmainstream pop

Biography

NIKI DEMAR blends 2000s and early 2010s pop with her current punk rock style, tapping into nostalgia while adding her own unique twist. With over a decade spent growing up online, she transitioned from being one half of the YouTube duo Niki and Gabi to forging a solo music career, drawing on her experiences to create music that challenges expectations and explores themes of self-discovery and embracing chaos. Raised in a small town in Pennsylvania, DEMAR's music reflects her journey as a queer artist navigating her identity and pushing boundaries in both her personal life and her art.

Top Brand Affinities

Report Date: 2025-09-08

Niki DeMar connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, INDIA. With a heavily female (85%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 67,200 avg views per post; Instagram adds dependable engagement depth. Overlap with Motel Rocks, Betsey Johnson, Casetify highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Niki DeMar moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Niki DeMar score 0.25% — Low bucket.

Brand: Motel RocksBrand: Betsey JohnsonBrand: Casetify

Followers:5,428,092

Engagements:13,804

Rate:0.3%

Posts:2,268

Avg Likes:13,603

Avg Comments:97

Avg Views:67,200

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,428,092 · Engagements 13,804 · Rate 0.3% Posts 2,268 · Views 67,200 · Avg Likes 13,603 · Avg Comments 97 · Avg Views 67,200	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 68% 25-34: 16% 13-17: 14% 35-44: 2%	Largest: 18-24 (68%); next: 25-34 (16%)
Gender Split	Female: 85% Male: 15% Non-binary/Other: 0%	Skews female (85%)
Top Countries	UNITED STATES (51%) UNITED KINGDOM (11%) INDIA (6%) CANADA (5%) AUSTRALIA (3%)	Top regions: UNITED STATES (51%), UNITED KINGDOM (11%), INDIA (6%)
Platform Engagement	Instagram: 6,944 avg likes/post · Tiktok: 67,200 avg views/post	Best reach: Tiktok 67,200 avg views; best engagement: Instagram 6,944 avg likes

Top Brand Affinities

Motel Rocks

Score: 40.19

Betsey Johnson

Score: 32.77

Casetify

Score: 28.88

Arctic Fox hair Color

Score: 20.20

T.J. Maxx

Score: 18.72

Steve Madden

Score: 18.64

Nasty Gal

Score: 18.02

Depop

Score: 16.83

Coach

Score: 16.59

boohoo

Score: 15.90

ULTA Beauty

Score: 15.23

Barbie

Score: 15.11

Brand	Category	Score
Motel Rocks		40.19
Betsey Johnson		32.77
Casetify		28.88
Arctic Fox hair Color		20.20
T.J. Maxx		18.72
Steve Madden		18.64
Nasty Gal		18.02
Depop		16.83
Coach		16.59
boohoo		15.90
ULTA Beauty		15.23
Barbie		15.11
Hot Topic		15.05
American Eagle		14.58
REVOLVE		14.48
Glossier		14.10
Fabletics		13.94
Milani Cosmetics		13.52
MISSGUIDED		13.06
Nakd		12.36
Armani Beauty		12.13
Marshalls		11.60
Bath & Body Works		11.50
Macy's		10.79
Free People		10.03
UGG		9.42
Dr. Martens		9.15
Brandy Melville		9.09
Lime Crime		8.84
Monster High		8.83
ASOS		8.82
BH Cosmetics		8.11
Influenster		7.88
Vivienne Westwood		7.56
Kate Spade		7.30
OLD NAVY		7.26
Primark		7.09
Sunnies Studios		6.71
Topshop		6.39
Maison Margiela		6.26
OOTD Magazine		6.25
NARS Cosmetics		6.09
Efteling		6.02
NORDSTROM		5.92
Aéropostale		5.67
Anthropologie		5.40
Champion		5.15
Pull&Bear		5.08
Revlon		5.00
NBC		4.93