NIKI Brand Affinity ranks highest Garuda Indonesia at 23.91% . Very Strong. Score DMDB 65.71% | Fanbase 63.03%

NIKI — pop artist from ID.

Singer-songwriter NIKI released her third studio album, Buzz, reflecting her intimate songwriting style and showcasing her evolving wisdom and determination.…

NIKI

Recognizable

Country: ID | Gender: female | Artist ID: 11e81bba-8c47-89ce-a6a4-a0369fe50396

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Genres

poppopacoustic popadelaide indieindonesian viral popindonesian indiealternative popindie popr&b, funk & soulalternative r&bchill r&br&b/soulindonesian r&br&bcontemporary r&balternativealternative

Influential: 65.71% Fanbase: 63.03% Trending: 67.05%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 23.91% • Very Strong

As of 2025-09-09

5,820,038

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.71% | Fanbase 63.03% | Trending 67.05% | CAREER STAGE: MAINSTREAM

Biography

Singer-songwriter NIKI released her third studio album, Buzz, reflecting her intimate songwriting style and showcasing her evolving wisdom and determination. The album's title symbolizes the anticipation of new beginnings and the potential for significant change, capturing a moment of possibility and transformation in NIKI's artistic journey.

Report Date: 2025-09-09

NIKI reliably reaches 18-24 & 25-34 audiences in INDONESIA, PHILIPPINES, UNITED STATES. The base is heavily female (61%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (1,700,000 avg views per post); Instagram layers on depth and replies. The audience sits near Garuda Indonesia, Daihatsu, Yakult, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist NIKI score 5.52% — Very Strong bucket.

Brand: Garuda IndonesiaBrand: DaihatsuBrand: Yakult

Followers:5,820,038

Engagements:321,182

Rate:5.5%

Posts:637

Avg Likes:314,895

Avg Comments:1,996

Avg Views:1,722,510

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,820,038 · Engagements 321,182 · Rate 5.5% Posts 637 · Views 1,722,510 · Avg Likes 314,895 · Avg Comments 1,996 · Avg Views 1,722,510	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 22% 13-17: 13% 35-44: 2%	Largest: 18-24 (63%); next: 25-34 (22%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	INDONESIA (48%) PHILIPPINES (19%) UNITED STATES (12%) THAILAND (4%) CHINA (2%)	Top regions: INDONESIA (48%), PHILIPPINES (19%), UNITED STATES (12%)
Platform Engagement	Instagram: 194,396 avg likes/post · Tiktok: 1,700,000 avg views/post · Youtube: 22,510 avg views/post	Best reach: Tiktok 1,700,000 avg views; best engagement: Instagram 194,396 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 23.91

Daihatsu

Score: 6.22

Yakult

Score: 6.01

Billabong

Score: 5.89

Stüssy

Score: 5.34

Gundam

Score: 5.02

Coach

Score: 4.96

Dota 2

Score: 4.87

Skechers

Score: 4.82

UNIQLO

Score: 4.15

Preloved

Score: 3.91

Coachella

Score: 3.71

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Top Brand Affinities

Brand	Category	Score
Garuda Indonesia		23.91
Daihatsu		6.22
Yakult		6.01
Billabong		5.89
Stüssy		5.34
Gundam		5.02
Coach		4.96
Dota 2		4.87
Skechers		4.82
UNIQLO		4.15
Preloved		3.91
Coachella		3.71
Fujifilm		3.63
Oriflame		3.61
Petronas		3.44
Jollibee		3.41
Pull&Bear		3.28
Coffeegram		3.26
Pizza Hut		3.12
A Game of Tones		2.80
Forever 21		2.72
Carrefour		2.70
H&M		2.69
Counter-Strike		2.49
Supreme		2.48
Sunnies Studios		2.37
Sprite		2.14
SoundCloud		2.05
LEGOLAND		1.86
Adobe		1.83
Vans		1.83
Tinder		1.78
Showtime		1.76
Bellagio		1.75
Guess		1.73
Spotify Music		1.68
Chrysler		1.66
Polaroid		1.65
Converse		1.64
Maybelline		1.52
The North Face		1.51
Pokemon Go		1.49
Walt Disney		1.42
Snapseed		1.41
Pokemon		1.35
Costco		1.32
Sony		1.31
Los Angeles Lakers		1.30
New Balance		1.24
Airbnb		1.23