Nik Makino Brand Affinity ranks highest Penshoppe at 66.75% . Very Strong. Score DMDB 55.13% | Fanbase 39.15%

Nik Makino — pop artist from PH.

Nik Makino, a versatile artist, divides his time between Manila and New Jersey, establishing himself as a dedicated figure in the Philippine music industry.…

Nik Makino

Established

Country: PH | Gender: male | Artist ID: 1e88fcd4-c59b-11e8-ad73-549f35141000

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Genres

popp-popr&b, funk & soulpinoy r&bhip-hop & raphip-hop/rappinoy hip hoptagalog rappinoy trapcontemporary hip hophip hopasianopm

Influential: 55.13% Fanbase: 39.15% Trending: 63.12%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 66.75% • Very Strong

As of 2025-09-09

1,340,006

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.13% | Fanbase 39.15% | Trending 63.12% | CAREER STAGE: MID_LEVEL

Biography

Nik Makino, a versatile artist, divides his time between Manila and New Jersey, establishing himself as a dedicated figure in the Philippine music industry. Starting his rap career in 2011, he gained recognition through a series of mixtapes before achieving success with hits like "Neneng B" and "Lexi."

In addition to his music, Nik Makino runs a popular YouTube vlog, "Kino Life," boasting a substantial following of around 1,000,000 subscribers. His vlog showcases his life in both Manila and New Jersey, reflecting his dynamic lifestyle as he frequently travels between the two locations. Evolving his artistic style, Nik is set to release a forthcoming EP titled "Aye Mami," blending elements of hiphop and pop with a fresh, romantic approach, poised to appeal to a diverse audience.

Report Date: 2025-09-09

Nik Makino maintains consistent pull among 18-24 & 25-34 audiences across PHILIPPINES, UNITED STATES, CANADA. The audience leans heavily male (64%), so brand cues around style and status perform well. The clearest reach is on Youtube with 7,891 avg views per post; Instagram functions as the community touchpoint. Affinity with Penshoppe, Jollibee, Outfitgrid makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nik Makino score 0.03% — Low bucket.

Brand: PenshoppeBrand: JollibeeBrand: Outfitgrid

Followers:1,340,006

Engagements:400

Rate:0.0%

Posts:1,067

Avg Likes:392

Avg Comments:21

Avg Views:7,974

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,340,006 · Engagements 400 · Rate 0.0% Posts 1,067 · Views 7,974 · Avg Likes 392 · Avg Comments 21 · Avg Views 7,974	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 26% 13-17: 11% 35-44: 3%	Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	PHILIPPINES (91%) UNITED STATES (3%) CANADA (1%) JAPAN (1%) ITALY (0%)	Top regions: PHILIPPINES (91%), UNITED STATES (3%), CANADA (1%)
Platform Engagement	Instagram: 258 avg likes/post · Tiktok: 83 avg views/post · Youtube: 7,891 avg views/post	Best reach: Youtube 7,891 avg views; best engagement: Instagram 258 avg likes

Top Brand Affinities

Penshoppe

Score: 66.75

Jollibee

Score: 41.39

Outfitgrid

Score: 18.03

Yakult

Score: 12.71

McCafé

Score: 11.34

7-Eleven

Score: 11.08

GENTLE MONSTER

Score: 10.18

Alden

Score: 8.67

New Era

Score: 8.41

Stüssy

Score: 5.89

Champion

Score: 5.59

Nice Kicks

Score: 5.49

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Top Brand Affinities

Brand	Category	Score
Penshoppe		66.75
Jollibee		41.39
Outfitgrid		18.03
Yakult		12.71
McCafé		11.34
7-Eleven		11.08
GENTLE MONSTER		10.18
Alden		8.67
New Era		8.41
Stüssy		5.89
Champion		5.59
Nice Kicks		5.49
Skechers		5.48
UNIQLO		5.25
Kickstagram		5.16
Sneakerhead		5.13
Timberland		5.10
RAZER		4.75
G-shock		4.74
Sunnies Studios		4.58
Smirnoff		4.45
Coach		4.24
Pizza Hut		3.89
Fila		3.82
Nescafé		3.73
Holden		3.62
Vans		3.43
Hennessy		3.41
Bacardi		3.34
Starbucks		3.26
Carhartt		3.09
Polo Ralph Lauren		2.97
Lacoste		2.82
Gundam		2.80
Supreme		2.68
Forever 21		2.62
SoundCloud		2.58
Calvin Klein		2.53
KitKat		2.37
Preloved		2.33
Versace		2.33
Los Angeles Lakers		2.25
shein		2.16
FashionNova		2.15
SheInside		2.14
Dr. Martens		2.05
Huawei		1.96
Sprite		1.96
H&M		1.93
Fujifilm		1.91