Niia

Niia — pop artist from US.

Niia's 2022 project, Mouthful of Salt, showcases her immersion in deep extremes, drawing inspiration from the aftermath of a tsunami's destruction. The Los…

Influence: 55.33% Fanbase: 32.00% Trending: 66.99% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Next Model Management • 26.42% • Very Strong

As of 2025-09-09

343,279

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:36 UTC

Genres

poppopmainstream popr&b, funk & soulalternative r&brnbcontemporary r&bsoulalternativealternative

Biography

Niia's 2022 project, Mouthful of Salt, showcases her immersion in deep extremes, drawing inspiration from the aftermath of a tsunami's destruction. The Los Angeles-based jazz/R&B artist crafts thirteen tracks filled with cinematic ambience, airy piano, and haunting vocal echoes, symbolizing a significant turning point in her career as she mostly worked on the album alone with her engineer in her converted LA apartment, an old church space.

Having relocated from New York to Los Angeles in 2015, Niia has captivated audiences and critics alike with her previous releases, including the albums I [2017] and II: La Bella Vita [2020], as well as the If I Should Die EP [2021]. Praised by Rolling Stone for her sticky work on the EP and noted by Clash for her sensuous and culturally diverse musical style, Niia has collaborated with acclaimed artists like Jazmine Sullivan and Gallant, solidifying her evolution as an artist following the release of If I Should Die in 2021.

Top Brand Affinities

Report Date: 2025-09-09

Niia commands interest from 25-34 & 18-24 audiences in UNITED STATES, INDIA, NIGERIA. With a female-leaning (51%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (895 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Next Model Management, MOOG, Thom Browne points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Niia score 0.02% — Low bucket.

Brand: Next Model ManagementBrand: MOOGBrand: Thom Browne

Followers:343,279

Engagements:56

Rate:0.0%

Posts:639

Avg Likes:51

Avg Comments:32

Avg Views:1,382

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 343,279 · Engagements 56 · Rate 0.0% Posts 639 · Views 1,382 · Avg Likes 51 · Avg Comments 32 · Avg Views 1,382	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 37% 35-44: 14% 45-64: 6%	Largest: 25-34 (39%); next: 18-24 (37%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (36%) INDIA (9%) NIGERIA (5%) INDONESIA (3%) BRAZIL (3%)	Top regions: UNITED STATES (36%), INDIA (9%), NIGERIA (5%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 487 avg views/post · Youtube: 895 avg views/post	Best reach: Youtube 895 avg views; best engagement: Tiktok 32 avg likes

Top Brand Affinities

Next Model Management

Score: 26.42

MOOG

Score: 24.04

Thom Browne

Score: 23.84

Jil Sander

Score: 21.94

JACQUEMUS

Score: 16.03

Arri

Score: 14.30

Marni

Score: 14.14

Vivienne Westwood

Score: 13.31

Hasselblad

Score: 12.53

Armani Beauty

Score: 12.46

GENTLE MONSTER

Score: 12.00

Jean Paul Gaultier

Score: 11.84

Brand	Category	Score
Next Model Management		26.42
MOOG		24.04
Thom Browne		23.84
Jil Sander		21.94
JACQUEMUS		16.03
Arri		14.30
Marni		14.14
Vivienne Westwood		13.31
Hasselblad		12.53
Armani Beauty		12.46
GENTLE MONSTER		12.00
Jean Paul Gaultier		11.84
Sandro		11.60
REVOLVE		11.13
Alexander Wang		11.09
All Saints		10.83
Pro Tools		10.42
HBO Max		10.41
Stella McCartney		10.25
Acne Studios		9.38
Alexander McQueen		8.75
Amazon Music		7.79
Tory Burch		7.79
Free People		7.55
J.Crew		7.50
Coach		7.20
Maison Margiela		6.44
KARL LAGERFELD		6.37
Ableton		6.12
Lollapalooza		5.52
Urban Outfitters		5.40
Dsquared		5.26
Steve Madden		5.13
iHeartRadio Music Awards		4.97
Marc Jacobs		4.95
Coachella		4.94
Moncler		4.67
Max Mara		4.48
NBC		4.43
Loewe		4.38
ASOS		4.38
CNN		4.37
Vogue		4.36
Fenty beauty		4.21
Moschino		4.17
NARS Cosmetics		4.15
Jimmy Choo		4.07
Ferragamo		4.05
BALMAIN		4.02
MTV		3.97