Nightmares on Wax

Nightmares on Wax

Country: US | Gender: male

Influence: 64.73% Fanbase: 55.04% Trending: 69.58% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 135.78% • Very Strong

As of 2025-09-08

153,899

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-08 04:24:24 UTC

Genres

jazz & standardsnu jazzhip-hop & raptrip hopturntablismhip hopelectronicelectronicdowntempoelectronicableep technoother electronic music

Biography

George Evelyn, also known as Nightmares on Wax, reflects on a 30-year career at the forefront of blending electronica, jazz, hip-hop, techno, dub, funk, soul, and techno. Through collaborations with emerging talents like Shabaka Hutchings and Greentea Peng, Evelyn explores the concept of freedom in each song, culminating in the album's overarching theme of the human spirit's quest for liberation. The diverse voices featured on the record echo different calls for freedom, creating a coherent and personal journey for Evelyn.

As Evelyn navigates the complexities of inner voices and creative connections, he delves into the universal desire to break free from personal struggles. With a focus on individual interpretations of freedom, his album “Shout Out! To Freedom...” showcases various perspectives on liberation. This culmination of unique contributions and thematic exploration underscores the deeply personal and introspective nature of Evelyn's musical evolution.

Nightmares on Wax Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Nightmares on Wax resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, FRANCE. With a heavily male (73%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (472 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Mixcloud, MOOG, Pioneer makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Nightmares on Wax score 0.32%Low bucket.
Brand: MixcloudBrand: MOOGBrand: Pioneer
Followers:153,899
Engagements:500
Rate:0.3%
Posts:364
Views:790
Avg Likes:492
Avg Comments:29
Avg Views:790

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 153,899 · Engagements 500 · Rate 0.3%
Posts 364 · Views 790 · Avg Likes 492 · Avg Comments 29 · Avg Views 790
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 43%
18-24: 25%
35-44: 21%
45-64: 9%
Largest: 25-34 (43%); next: 18-24 (25%)
Gender Split Female: 27%
Male: 73%
Non-binary/Other: 0%
Skews male (73%)
Top Countries UNITED STATES (28%)
UNITED KINGDOM (12%)
FRANCE (5%)
GERMANY (4%)
BRAZIL (4%)
Top regions: UNITED STATES (28%), UNITED KINGDOM (12%), FRANCE (5%)
Platform Engagement Instagram: 444 avg likes/post · Tiktok: 472 avg views/post · Youtube: 318 avg views/post Best reach: Tiktok 472 avg views; best engagement: Instagram 444 avg likes

Top Brand Affinities

Mixcloud
Score: 135.78
MOOG
Score: 57.14
Pioneer
Score: 42.99
Ableton
Score: 39.22
Akai
Score: 36.65
SoundCloud
Score: 14.43
Sennheiser
Score: 14.00
Beats Electronics
Score: 11.24
Tate Modern
Score: 11.03
Pro Tools
Score: 9.85
Atmos
Score: 8.62
Amazon Music
Score: 8.44
Brand Category Score
Mixcloud 135.78
MOOG 57.14
Pioneer 42.99
Ableton 39.22
Akai 36.65
SoundCloud 14.43
Sennheiser 14.00
Beats Electronics 11.24
Tate Modern 11.03
Pro Tools 9.85
Atmos 8.62
Amazon Music 8.44
Vauxhall 7.11
Vivienne Westwood 6.95
Spotify Music 6.09
Stüssy 5.32
Tomorrowland 4.90
Coachella 4.57
Kickstarter 4.38
Guinness 4.06
Campari 3.96
Carhartt 3.92
Leica 3.53
Lollapalooza 3.46
BBC 3.18
Lush 3.12
Warner Bros 3.10
MTV 3.04
Tesco 2.95
Columbia Pictures 2.95
Matrix 2.69
Paramount Pictures 2.67
Hennessy 2.64
Emporium 2.64
Garnier 2.59
Showtime 2.49
Airbnb 2.39
Aperol 2.34
Dr. Martens 2.32
Cadillac 2.24
The North Face 2.23
Sunnies Studios 2.22
Kodak 2.21
Red Bull 2.20
Polaroid 2.15
New Balance 2.10
Timberland 2.09
Sneakerhead 2.09
Tinder 2.05
Fujifilm 1.97

Official Profiles

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Artist: Nightmares on Wax

Date Range: 2025-12-08 → 2025-12-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-03-13 02:00 UTC Nightmares on Wax Royal Albert Hall London, United Kingdom
2026-03-13 02:00 UTC Nightmares on Wax Albert Hall Manchester, United Kingdom

Trending Artist