Nightly
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
332,015
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 14:45:07 UTC
Genres
Biography
Nightly maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, PHILIPPINES, THAILAND. The audience leans male-leaning (53%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 2,023 avg views per post; Instagram functions as the community touchpoint. Affinity with Live Nation, Warby Parker, Verizon makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 332,015 · Engagements 1,827 · Rate 0.6% Posts 2,133 · Views 3,515 · Avg Likes 1,780 · Avg Comments 51 · Avg Views 3,515 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 30% 13-17: 8% 35-44: 5% |
Largest: 18-24 (55%); next: 25-34 (30%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED STATES (42%) PHILIPPINES (8%) THAILAND (5%) BRAZIL (4%) INDONESIA (4%) |
Top regions: UNITED STATES (42%), PHILIPPINES (8%), THAILAND (5%) |
| Platform Engagement | Instagram: 1,395 avg likes/post · Tiktok: 2,023 avg views/post · Youtube: 1,492 avg views/post | Best reach: Tiktok 2,023 avg views; best engagement: Instagram 1,395 avg likes |
Top Brand Affinities
Live Nation
Warby Parker
Verizon
Amazon Music
Lollapalooza
Glossier
Houston Livestock Show and Rodeo
All Saints
iHeartRadio Music Awards
Pro Tools
Chick-fil-A
Free People
| Brand | Category | Score |
|---|---|---|
| Live Nation | 24.69 | |
| Warby Parker | 18.17 | |
| Verizon | 12.88 | |
| Amazon Music | 10.49 | |
| Lollapalooza | 10.48 | |
| Glossier | 10.25 | |
| Houston Livestock Show and Rodeo | 10.14 | |
| All Saints | 10.03 | |
| iHeartRadio Music Awards | 9.11 | |
| Pro Tools | 8.22 | |
| Chick-fil-A | 7.55 | |
| Free People | 7.33 | |
| Ableton | 6.97 | |
| American Eagle | 6.85 | |
| Urban Outfitters | 6.62 | |
| Hot Topic | 6.45 | |
| T.J. Maxx | 6.29 | |
| Taco Bell | 6.06 | |
| Target | 5.96 | |
| Busch | 5.57 | |
| Spotify Music | 5.36 | |
| Coachella | 5.17 | |
| Amway | 5.06 | |
| Margaritaville | 4.82 | |
| Coach | 4.79 | |
| Steve Madden | 4.70 | |
| Coors | 4.63 | |
| NBC | 4.62 | |
| Kroger | 4.57 | |
| Anthropologie | 4.48 | |
| NORDSTROM | 4.43 | |
| Heinz | 4.34 | |
| OLD NAVY | 4.13 | |
| Chrysler | 4.04 | |
| Holden | 3.94 | |
| SoundCloud | 3.90 | |
| Walmart | 3.90 | |
| Gillette | 3.82 | |
| Showtime | 3.81 | |
| Carhartt | 3.77 | |
| Dr. Martens | 3.75 | |
| Paramount Pictures | 3.66 | |
| Philips | 3.55 | |
| Polaroid | 3.54 | |
| Kodak | 3.41 | |
| Abercrombie & Fitch | 3.39 | |
| Columbia Pictures | 3.32 | |
| Forever 21 | 3.13 | |
| Lululemon Athletica | 3.06 | |
| Airbnb | 2.98 |
Official Profiles
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LoginArtist: Nightly
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
