Nightbirde

Nightbirde — pop artist from US.

Nightbirde, an 80s-inspired pop artist, emerged onto the music scene after a battle with cancer in 2018. Despite a grim prognosis in early 2020, she defiantly…

Influence: 51.30% Fanbase: 26.29% Trending: 63.81% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Anthropologie • 5.30% • Very Strong

As of 2025-09-09

1,345,643

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 04:24:39 UTC

Genres

poppopindie popmainstream pop

Biography

Nightbirde, an 80s-inspired pop artist, emerged onto the music scene after a battle with cancer in 2018. Despite a grim prognosis in early 2020, she defiantly pursued her dreams, infusing her music with hope and resilience. Though she passed away in 2022, her legacy lives on through her inspirational artistry and infectious melodies, leaving a lasting impact on listeners.

Top Brand Affinities

Report Date: 2025-09-09

Nightbirde indexes high with fans in the 25-34 range in UNITED STATES, PHILIPPINES, BRAZIL. The skew is female-leaning (54%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 13,030 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Anthropologie, NORDSTROM, Jollibee, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Nightbirde when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nightbirde score 0.79% — Low bucket.

Brand: AnthropologieBrand: NORDSTROMBrand: Jollibee

Followers:1,345,643

Engagements:10,665

Rate:0.8%

Posts:1,407

Avg Likes:10,610

Avg Comments:216

Avg Views:13,030

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,345,643 · Engagements 10,665 · Rate 0.8% Posts 1,407 · Views 13,030 · Avg Likes 10,610 · Avg Comments 216 · Avg Views 13,030	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 31% 35-44: 18% 45-64: 11%	Largest: 25-34 (38%); next: 18-24 (31%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (28%) PHILIPPINES (13%) BRAZIL (5%) CANADA (4%) INDIA (4%)	Top regions: UNITED STATES (28%), PHILIPPINES (13%), BRAZIL (5%)
Platform Engagement	Instagram: 9,679 avg likes/post · Youtube: 13,030 avg views/post	Best reach: Youtube 13,030 avg views; best engagement: Instagram 9,679 avg likes

Top Brand Affinities

Anthropologie

Score: 5.30

NORDSTROM

Score: 4.38

Jollibee

Score: 4.28

Chick-fil-A

Score: 4.26

OLD NAVY

Score: 4.16

Target

Score: 3.67

NBC

Score: 3.45

Costco

Score: 3.37

Lululemon Athletica

Score: 3.17

Sunnies Studios

Score: 3.13

Babybump

Score: 2.69

LEGOLAND

Score: 2.62

Brand	Category	Score
Anthropologie		5.30
NORDSTROM		4.38
Jollibee		4.28
Chick-fil-A		4.26
OLD NAVY		4.16
Target		3.67
NBC		3.45
Costco		3.37
Lululemon Athletica		3.17
Sunnies Studios		3.13
Babybump		2.69
LEGOLAND		2.62
Transformers		2.46
Airbnb		2.34
Walmart		2.24
Lollapalooza		2.15
Showtime		2.13
ASOS		2.09
Busch		2.03
Pizza Lover		2.03
Paramount Pictures		2.02
Boeing		2.01
shein		1.98
The Olympic Games		1.86
Bellagio		1.78
SheInside		1.77
Amazon		1.76
Guinness		1.70
Pixar		1.70
Under Armour		1.69
Budweiser		1.68
Fenty beauty		1.62
Walt Disney		1.58
Cadillac		1.52
Coachella		1.51
Los Angeles Lakers		1.50
Sephora		1.48
Starbucks		1.47
Chipotle Mexican Grill		1.46
WWE		1.43
Fujifilm		1.43
Yves Saint Laurent		1.38
NFL		1.38
Lego		1.37
Spotify Music		1.36
Tiffany & Co		1.35
KitKat		1.34
Michael Kors		1.33
Vogue		1.32
Netflix		1.27