Night Tapes
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
72,838
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:51:45 UTC
Genres
Biography
Night Tapes cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, MEXICO, BRAZIL. A heavily male (76%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 2,102 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with MOOG, Ableton, Mixcloud, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 72,838 · Engagements 1,079 · Rate 1.5% Posts 708 · Views 2,934 · Avg Likes 1,054 · Avg Comments 37 · Avg Views 2,934 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 38% 35-44: 11% 13-17: 4% |
Largest: 18-24 (44%); next: 25-34 (38%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED STATES (36%) MEXICO (6%) BRAZIL (5%) UNITED KINGDOM (5%) NIGERIA (3%) |
Top regions: UNITED STATES (36%), MEXICO (6%), BRAZIL (5%) |
| Platform Engagement | Instagram: 816 avg likes/post · Tiktok: 832 avg views/post · Youtube: 2,102 avg views/post | Best reach: Youtube 2,102 avg views; best engagement: Instagram 816 avg likes |
Top Brand Affinities
MOOG
Ableton
Mixcloud
Akai
Live Nation
Arri
Pro Tools
SoundCloud
Akg
Blackmagic Design
Spotify Music
Tate Modern
| Brand | Category | Score |
|---|---|---|
| MOOG | 58.58 | |
| Ableton | 33.11 | |
| Mixcloud | 27.55 | |
| Akai | 22.96 | |
| Live Nation | 22.07 | |
| Arri | 17.88 | |
| Pro Tools | 15.64 | |
| SoundCloud | 15.52 | |
| Akg | 14.18 | |
| Blackmagic Design | 11.55 | |
| Spotify Music | 11.28 | |
| Tate Modern | 11.12 | |
| Kodak | 10.40 | |
| Amazon Music | 10.10 | |
| Sennheiser | 8.49 | |
| Evian | 8.47 | |
| Vauxhall | 7.91 | |
| Fujifilm | 6.95 | |
| Atmos | 6.67 | |
| Free People | 6.55 | |
| Beats Electronics | 5.89 | |
| Urban Outfitters | 5.83 | |
| Kickstarter | 5.71 | |
| Coachella | 5.63 | |
| Verizon | 4.83 | |
| Paramount Pictures | 4.57 | |
| Sega | 4.37 | |
| Warner Bros | 4.19 | |
| Polaroid | 4.09 | |
| Lollapalooza | 4.01 | |
| Dr. Martens | 3.87 | |
| Shake Shack | 3.81 | |
| Fallout | 3.65 | |
| Final Fantasy | 3.45 | |
| Oculus | 3.44 | |
| BBC | 3.11 | |
| A Game of Tones | 3.01 | |
| Marc Jacobs | 3.00 | |
| MTV | 2.98 | |
| Leica | 2.96 | |
| Adobe | 2.92 | |
| Olympus | 2.91 | |
| Tesco | 2.86 | |
| Tinder | 2.80 | |
| Columbia Pictures | 2.73 | |
| Aperol | 2.54 | |
| Haima | 2.39 | |
| Chrysler | 2.33 | |
| Jaguar | 2.31 | |
| Mulberry | 2.30 |
Official Profiles
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LoginArtist: Night Tapes
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
