Night Lovell Brand Affinity ranks highest Palm Angels at 15.53% . Very Strong. Score DMDB 65.22% | Fanbase 56.89%

Night Lovell — hip-hop & rap artist from CA.

Night Lovell, born Shermar Paul in Ottawa, Ontario in 1997, grew up in a musical environment as the son of rapper MC Renegade. Beginning his career as a…

Night Lovell

Recognizable

Country: CA | Gender: male | Artist ID: 11e81bc3-70b2-3b10-ae37-a0369fe50396

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Genres

hip-hop & rapcanadian hip hopcanadian traphip-hop/rapunderground hip hopdark trapottawa rapaesthetic raphip hoptrap

Influential: 65.22% Fanbase: 56.89% Trending: 69.38%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 15.53% • Very Strong

As of 2025-09-09

1,861,591

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.22% | Fanbase 56.89% | Trending 69.38% | CAREER STAGE: MAINSTREAM

Biography

Night Lovell, born Shermar Paul in Ottawa, Ontario in 1997, grew up in a musical environment as the son of rapper MC Renegade. Beginning his career as a producer under the name KLNV, he transitioned to rapping in 2013 under the moniker Night Lovell. In 2014, his track "Dark Light" gained widespread popularity, leading to the independent release of his projects Concept Vague (2014) and Red Teenage Melody (2016). Known for his dark and mysterious style, Night Lovell's music features tense beats and haunting vocal samples, resonating with a global audience.

In 2019, Night Lovell made a comeback with the release of Goodnight Lovell, a collaborative album featuring artists such as $uicideBoy$, Gnar, and Lil West. Despite a brief hiatus, Night Lovell's fiercely self-reliant approach to music production and recording, often done in his closet, has solidified his reputation as a brooding artist with a dedicated fan base drawn to his ominous energy and introspective lyrics.

Report Date: 2025-09-09

Night Lovell draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, GERMANY, RUSSIA. The skew is heavily male (82%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 404,737 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Palm Angels, Rotiform, Stone Island makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Night Lovell score 2.90% — Strong bucket.

Brand: Palm AngelsBrand: RotiformBrand: Stone Island

Followers:1,861,591

Engagements:54,051

Rate:2.9%

Posts:151

Avg Likes:52,913

Avg Comments:497

Avg Views:476,387

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,861,591 · Engagements 54,051 · Rate 2.9% Posts 151 · Views 476,387 · Avg Likes 52,913 · Avg Comments 497 · Avg Views 476,387	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 29% 13-17: 7% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (29%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (21%) GERMANY (9%) RUSSIA (8%) BRAZIL (7%) POLAND (5%)	Top regions: UNITED STATES (21%), GERMANY (9%), RUSSIA (8%)
Platform Engagement	Instagram: 34,072 avg likes/post · Tiktok: 71,650 avg views/post · Youtube: 404,737 avg views/post	Best reach: Youtube 404,737 avg views; best engagement: Instagram 34,072 avg likes

Top Brand Affinities

Palm Angels

Score: 15.53

Rotiform

Score: 15.51

Stone Island

Score: 12.94

Maison Margiela

Score: 10.53

Acne Studios

Score: 9.76

New Era

Score: 9.55

SoundCloud

Score: 9.13

Hoonigan

Score: 8.89

Infiniti

Score: 8.43

Kappa

Score: 8.10

Vivienne Westwood

Score: 7.53

Maybach

Score: 7.39

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Top Brand Affinities

Brand	Category	Score
Palm Angels		15.53
Rotiform		15.51
Stone Island		12.94
Maison Margiela		10.53
Acne Studios		9.76
New Era		9.55
SoundCloud		9.13
Hoonigan		8.89
Infiniti		8.43
Kappa		8.10
Vivienne Westwood		7.53
Maybach		7.39
Foot Locker		7.08
Champion		6.72
Stüssy		6.29
Need for Speed		5.87
Supreme		5.72
Acura		5.17
BBS		4.81
boohoo		4.74
Bershka		4.55
Great Wall		4.48
Carhartt		4.29
Kodak		4.18
ASOS		3.84
Galatasaray		3.79
Aston Martin		3.64
Hennessy		3.63
Monster Beverage		3.51
Beats Electronics		3.44
Timberland		3.38
Counter-Strike		3.36
Vans		3.23
Pull&Bear		3.11
Bugatti		3.03
Maserati		2.90
Fendi		2.87
Haima		2.87
Subaru		2.79
Urban Outfitters		2.74
Dodge		2.71
Mitsubishi Motors		2.69
Cadillac		2.69
Sprite		2.68
Nissan		2.66
Rolls-Royce		2.66
Scion		2.63
Dr. Martens		2.62
The North Face		2.56
Guess		2.53