Nicole Scherzinger Brand Affinity ranks highest Barbie at 7.38% . Very Strong. Score DMDB 66.86% | Fanbase 60.40%

Nicole Scherzinger — pop artist from US.

Nicole Scherzinger, born on June 29, 1978, in Honolulu, Hawaii, is a pop singer and dancer of Hawaiian, Russian, and Filipino descent. She began her career as…

Nicole Scherzinger

Recognizable

Country: US | Gender: female | Artist ID: 11e81bba-a77b-cac0-9f0f-a0369fe50396

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Genres

popdance poppost-teen poppopmainstream popr&b, funk & soulurban contemporarycontemporary r&belectronicelectropop

Influential: 66.86% Fanbase: 60.40% Trending: 70.09%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 7.38% • Very Strong

As of 2025-09-09

12,209,884

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.86% | Fanbase 60.40% | Trending 70.09% | CAREER STAGE: MAINSTREAM

Biography

Nicole Scherzinger, born on June 29, 1978, in Honolulu, Hawaii, is a pop singer and dancer of Hawaiian, Russian, and Filipino descent. She began her career as a backing vocalist for the rock group Days of the New before gaining recognition as the lead singer of the all-girl pop group Eden's Crush. Scherzinger later joined the popular L.A. burlesque act, the Pussycat Dolls, where she contributed significantly to the group's debut album and collaborated with various artists outside of the group.

In 2011, Scherzinger released her solo debut album, Killer Love, which achieved Gold status in the U.K. and garnered success in other international markets. She has since ventured into acting and television, including roles as a judge on The X-Factor U.K. and as a contestant on Dancing with the Stars. In 2014, Scherzinger signed with RCA Records and released her second album, Big Fat Lie, in select regions.

Report Date: 2025-09-09

Nicole Scherzinger stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, INDIA. The profile is heavily female (58%), and content lands hardest on Tiktok, where posts average 140,750 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Barbie, KARL LAGERFELD, River Island, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Nicole Scherzinger a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nicole Scherzinger score 0.35% — Low bucket.

Brand: BarbieBrand: KARL LAGERFELDBrand: River Island

Followers:12,209,884

Engagements:42,786

Rate:0.4%

Posts:4,381

Avg Likes:42,210

Avg Comments:780

Avg Views:275,155

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,209,884 · Engagements 42,786 · Rate 0.4% Posts 4,381 · Views 275,155 · Avg Likes 42,210 · Avg Comments 780 · Avg Views 275,155	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 36% 35-44: 6% 13-17: 4%	Largest: 18-24 (51%); next: 25-34 (36%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (15%) BRAZIL (12%) INDIA (8%) UNITED KINGDOM (7%) PHILIPPINES (5%)	Top regions: UNITED STATES (15%), BRAZIL (12%), INDIA (8%)
Platform Engagement	Instagram: 33,893 avg likes/post · Tiktok: 140,750 avg views/post · Youtube: 134,405 avg views/post	Best reach: Tiktok 140,750 avg views; best engagement: Instagram 33,893 avg likes

Top Brand Affinities

Barbie

Score: 7.38

KARL LAGERFELD

Score: 6.98

River Island

Score: 6.78

JACQUEMUS

Score: 6.58

Selfridges

Score: 6.01

boohoo

Score: 5.73

MISSGUIDED

Score: 5.57

Bobbi Brown Cosmetics

Score: 5.25

Alexander McQueen

Score: 4.93

BALMAIN

Score: 4.83

Summit Entertainment

Score: 4.62

Oculus

Score: 4.37

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Top Brand Affinities

Brand	Category	Score
Barbie		7.38
KARL LAGERFELD		6.98
River Island		6.78
JACQUEMUS		6.58
Selfridges		6.01
boohoo		5.73
MISSGUIDED		5.57
Bobbi Brown Cosmetics		5.25
Alexander McQueen		4.93
BALMAIN		4.83
Summit Entertainment		4.62
Oculus		4.37
ASOS		4.12
Primark		4.08
NORDSTROM		4.05
Christian Louboutin		3.70
Bershka		3.62
TOM FORD		3.53
Kylie Cosmetics		3.52
Topshop		3.46
Lush		3.38
Michael Kors		3.35
Lululemon Athletica		3.29
Marc Jacobs		3.26
Armani		3.25
NARS Cosmetics		3.16
Estee Lauder		3.14
Versace		3.07
Harrods		3.02
Martini		2.97
Vogue		2.81
Dolce & Gabbana		2.76
shein		2.73
NBC		2.68
MAC Cosmetics		2.66
MTV		2.65
Ray-Ban		2.65
Victoria's Secret		2.61
Lancôme		2.60
Guinness		2.59
Paramount Pictures		2.55
Sunnies Studios		2.54
Stradivarius		2.54
Urban Decay Cosmetics		2.50
Tesco		2.42
Montblanc		2.42
Guess		2.41
Moschino		2.38
Too Faced Cosmetics		2.38
Fenty beauty		2.36