Nicole Atkins
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
42,794
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:51:42 UTC
Genres
Biography
For Italian Ice, Atkins enlisted a legendary studio band, including members of The Muscle Shoals Rhythm Section, The Dap Kings, The Bad Seeds, and notable guest artists like Britt Daniel and Seth Avett. Recorded at Muscle Shoals Sound Studio in Alabama, the album is a testament to Atkins's ability to bring together musicians from diverse backgrounds to create a harmonious and dynamic sound.
Nicole Atkins reliably reaches 25-34 & 45-64 audiences in UNITED STATES, CANADA, UNITED KINGDOM. The base is heavily male (69%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (6,564 avg views per post); Instagram layers on depth and replies. The audience sits near Ampeg, Live Nation, MOOG, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 42,794 · Engagements 642 · Rate 1.5% Posts 5,114 · Views 7,474 · Avg Likes 618 · Avg Comments 38 · Avg Views 7,474 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 45-64: 21% 18-24: 21% 35-44: 21% |
Largest: 25-34 (35%); next: 45-64 (21%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (49%) CANADA (7%) UNITED KINGDOM (6%) NIGERIA (6%) RUSSIA (5%) |
Top regions: UNITED STATES (49%), CANADA (7%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 344 avg likes/post · Tiktok: 910 avg views/post · Youtube: 6,564 avg views/post | Best reach: Youtube 6,564 avg views; best engagement: Instagram 344 avg likes |
Top Brand Affinities
Ampeg
Live Nation
MOOG
Amazon Music
Pro Tools
Mixcloud
Paramount Pictures
Schwartz's
Sennheiser
Kickstarter
Spotify Music
Coors
| Brand | Category | Score |
|---|---|---|
| Ampeg | 44.82 | |
| Live Nation | 36.82 | |
| MOOG | 32.11 | |
| Amazon Music | 23.11 | |
| Pro Tools | 17.47 | |
| Mixcloud | 13.41 | |
| Paramount Pictures | 10.47 | |
| Schwartz's | 9.78 | |
| Sennheiser | 9.43 | |
| Kickstarter | 9.21 | |
| Spotify Music | 8.23 | |
| Coors | 7.19 | |
| Delta | 7.08 | |
| Free People | 6.84 | |
| NBC | 6.15 | |
| Verizon | 6.02 | |
| Jameson | 5.70 | |
| Walgreens | 5.61 | |
| Nixon | 5.41 | |
| Pilsner Urquell | 5.35 | |
| Margaritaville | 5.34 | |
| Lollapalooza | 5.31 | |
| Showtime | 5.25 | |
| iHeartRadio Music Awards | 5.19 | |
| Anthropologie | 5.07 | |
| Columbia Pictures | 5.07 | |
| Kroger | 4.80 | |
| Cadillac | 4.76 | |
| Ableton | 4.49 | |
| CNN | 4.41 | |
| Holden | 4.36 | |
| Gillette | 4.17 | |
| Emporium | 4.15 | |
| FedEx | 4.12 | |
| MTV | 4.11 | |
| Polaroid | 4.03 | |
| Airbnb | 3.99 | |
| Busch | 3.97 | |
| Coachella | 3.81 | |
| Hurley | 3.76 | |
| Pfizer | 3.75 | |
| Pixar | 3.64 | |
| Leica | 3.59 | |
| Budweiser | 3.59 | |
| Bethesda Softworks | 3.55 | |
| Guinness | 3.41 | |
| Comedy Central | 3.30 | |
| Kodak | 3.29 | |
| NHL | 3.12 | |
| SoundCloud | 2.99 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
