Nicola Benedetti
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
94,691
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:04:22 UTC
Genres
Biography
Nicola Benedetti is already in the conversation with 25-34 & 45-64 audiences in UNITED STATES, UNITED KINGDOM, ITALY. The audience is heavily male (63%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (19,945 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Het Concertgebouw, Stradivarius, Akg points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 94,691 · Engagements 958 · Rate 1.0% Posts 709 · Views 19,945 · Avg Likes 956 · Avg Comments 18 · Avg Views 19,945 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 29% 45-64: 29% 35-44: 21% 18-24: 18% |
Largest: 25-34 (29%); next: 45-64 (29%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (20%) UNITED KINGDOM (14%) ITALY (7%) BRAZIL (6%) GERMANY (3%) |
Top regions: UNITED STATES (20%), UNITED KINGDOM (14%), ITALY (7%) |
| Platform Engagement | Instagram: 840 avg likes/post · Youtube: 19,945 avg views/post | Best reach: Youtube 19,945 avg views; best engagement: Instagram 840 avg likes |
Top Brand Affinities
Het Concertgebouw
Stradivarius
Akg
Waitrose
Zimmermann
Eurostar
Four Seasons
Amazon Music
Pro Tools
Selfridges
Tate Modern
Summit Entertainment
| Brand | Category | Score |
|---|---|---|
| Het Concertgebouw | 335.58 | |
| Stradivarius | 17.89 | |
| Akg | 16.07 | |
| Waitrose | 14.80 | |
| Zimmermann | 13.34 | |
| Eurostar | 12.48 | |
| Four Seasons | 12.11 | |
| Amazon Music | 10.44 | |
| Pro Tools | 8.46 | |
| Selfridges | 7.66 | |
| Tate Modern | 7.41 | |
| Summit Entertainment | 5.48 | |
| BBC | 5.10 | |
| Ableton | 5.09 | |
| musical.ly | 4.95 | |
| Spotify Music | 4.02 | |
| Heinz | 3.64 | |
| Suzuki | 3.42 | |
| Harrods | 3.36 | |
| Tesco | 3.35 | |
| Montblanc | 3.20 | |
| Leica | 3.06 | |
| Garnier | 2.89 | |
| Yamaha | 2.86 | |
| Guinness | 2.51 | |
| Paramount Pictures | 2.23 | |
| Pixar | 2.22 | |
| Boeing | 2.08 | |
| HBO | 2.00 | |
| Aperol | 1.97 | |
| SoundCloud | 1.93 | |
| ASOS | 1.92 | |
| Star Wars | 1.82 | |
| Warner Bros | 1.73 | |
| Beats Electronics | 1.69 | |
| The Olympic Games | 1.57 | |
| Showtime | 1.53 | |
| Lego | 1.49 | |
| Cadillac | 1.47 | |
| Polaroid | 1.46 | |
| Fujifilm | 1.44 | |
| Polo Ralph Lauren | 1.37 | |
| Guess | 1.31 | |
| Amazon | 1.29 | |
| Sony | 1.23 | |
| Ferrero | 1.23 | |
| McDonald's | 1.23 | |
| Cartier | 1.20 | |
| National Geographic | 1.19 | |
| Bentley | 1.15 |
Official Profiles
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LoginArtist: Nicola Benedetti
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-05 03:00 UTC | Nicola Benedetti | Koerner Hall | Toronto, Canada |
