Nico Santos
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,860,057
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:18:47 UTC
Genres
Biography
Nico Santos draws 18-24 & 25-34 audiences and holds attention in GERMANY, AUSTRIA, POLAND. The skew is female-leaning (51%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 39,100 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Commerzbank, Braun, About you makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,860,057 · Engagements 14,729 · Rate 0.8% Posts 1,141 · Views 51,855 · Avg Likes 13,935 · Avg Comments 412 · Avg Views 51,855 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 29% 13-17: 9% 35-44: 8% |
Largest: 18-24 (51%); next: 25-34 (29%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
GERMANY (55%) AUSTRIA (7%) POLAND (6%) UNITED STATES (4%) SWITZERLAND (3%) |
Top regions: GERMANY (55%), AUSTRIA (7%), POLAND (6%) |
| Platform Engagement | Instagram: 7,842 avg likes/post · Tiktok: 39,100 avg views/post · Youtube: 12,755 avg views/post | Best reach: Tiktok 39,100 avg views; best engagement: Instagram 7,842 avg likes |
Top Brand Affinities
Commerzbank
Braun
About you
Tchibo
Edeka
Gamescom
Cluse
Hummel
Nakd
Rossmann
TUI Group
ESPRIT
| Brand | Category | Score |
|---|---|---|
| Commerzbank | 42.65 | |
| Braun | 34.09 | |
| About you | 34.00 | |
| Tchibo | 31.04 | |
| Edeka | 22.86 | |
| Gamescom | 21.41 | |
| Cluse | 15.68 | |
| Hummel | 15.04 | |
| Nakd | 13.99 | |
| Rossmann | 13.21 | |
| TUI Group | 10.88 | |
| ESPRIT | 10.81 | |
| Ellesse | 9.99 | |
| Zalando | 9.57 | |
| Beck`s | 8.76 | |
| Lufthansa | 8.55 | |
| Thermomix | 7.95 | |
| Amazon Music | 7.70 | |
| Seat | 7.46 | |
| Calzedonia | 7.20 | |
| Lidl | 7.19 | |
| Michael Kors | 5.47 | |
| Pioneer | 5.31 | |
| Daniel Wellington | 5.21 | |
| OOTD Magazine | 5.00 | |
| KARL LAGERFELD | 4.94 | |
| ASOS | 4.80 | |
| essie | 4.72 | |
| Haribo | 4.71 | |
| Superdry | 4.58 | |
| UGG | 4.15 | |
| Opel | 4.05 | |
| Primark | 4.01 | |
| Ray-Ban | 3.91 | |
| Lindt | 3.69 | |
| Hollister Co | 3.63 | |
| Aperol | 3.58 | |
| Calvin Klein | 3.49 | |
| Dunkin' Donuts | 3.42 | |
| Tomorrowland | 3.37 | |
| ABC | 3.32 | |
| Polaroid | 3.24 | |
| Opi | 3.07 | |
| Levi's | 2.96 | |
| H&M | 2.92 | |
| Tommy Hilfiger | 2.91 | |
| Pull&Bear | 2.82 | |
| Mary Kay | 2.73 | |
| NBC | 2.69 | |
| Armani | 2.69 |
Official Profiles
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LoginArtist: Nico Santos
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-04-15 07:00 UTC | Nico Santos | Musik- & Kongresshalle (MuK) Lübeck | Lübeck, Germany | |
| 2026-04-16 03:00 UTC | Nico Santos | Musik | Lübeck, Germany |
