Nicky Romero
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
4,765,630
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-12-07 08:49:16 UTC
Genres
Biography
Nicky Romero engages 18-24 & 25-34 audiences with repeatable results in BRAZIL, UNITED STATES, MEXICO. The fan base skews heavily male (79%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (50,500 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Pioneer, Tomorrowland, Trancefamily, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,765,630 · Engagements 15,969 · Rate 0.3% Posts 4,731 · Views 80,934 · Avg Likes 14,796 · Avg Comments 423 · Avg Views 80,934 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 28% 13-17: 6% 35-44: 4% |
Largest: 18-24 (62%); next: 25-34 (28%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
BRAZIL (9%) UNITED STATES (7%) MEXICO (7%) COLOMBIA (5%) INDIA (5%) |
Top regions: BRAZIL (9%), UNITED STATES (7%), MEXICO (7%) |
| Platform Engagement | Instagram: 10,880 avg likes/post · Tiktok: 50,500 avg views/post · Youtube: 30,434 avg views/post | Best reach: Tiktok 50,500 avg views; best engagement: Instagram 10,880 avg likes |
Top Brand Affinities
Pioneer
Tomorrowland
Trancefamily
Movistar
Amazon Music
Mixcloud
Sennheiser
Ableton
Efteling
KLM
Absolut
Amstel
| Brand | Category | Score |
|---|---|---|
| Pioneer | 26.96 | |
| Tomorrowland | 24.62 | |
| Trancefamily | 22.21 | |
| Movistar | 15.05 | |
| Amazon Music | 12.76 | |
| Mixcloud | 11.71 | |
| Sennheiser | 10.57 | |
| Ableton | 10.28 | |
| Efteling | 8.96 | |
| KLM | 8.09 | |
| Absolut | 6.04 | |
| Amstel | 5.28 | |
| SoundCloud | 4.73 | |
| Lollapalooza | 4.22 | |
| Smirnoff | 4.04 | |
| Aston Martin | 3.44 | |
| Beats Electronics | 3.04 | |
| Heineken | 3.02 | |
| Monster Beverage | 2.97 | |
| Pull&Bear | 2.87 | |
| Boeing | 2.65 | |
| Red Bull | 2.64 | |
| Ferrari | 2.62 | |
| Budweiser | 2.54 | |
| Philips | 2.31 | |
| The North Face | 2.19 | |
| Spotify Music | 2.15 | |
| Dolce & Gabbana | 2.15 | |
| McLaren | 1.94 | |
| NBA | 1.93 | |
| GoPro | 1.91 | |
| Bugatti | 1.85 | |
| Lamborghini | 1.82 | |
| Coachella | 1.80 | |
| Versace | 1.76 | |
| FIFA | 1.73 | |
| Hollister Co | 1.69 | |
| Jack Daniels | 1.68 | |
| Warner Bros | 1.64 | |
| Bershka | 1.63 | |
| Aperol | 1.63 | |
| Maserati | 1.61 | |
| Grand Theft Auto | 1.60 | |
| Puma | 1.59 | |
| Transformers | 1.59 | |
| Oakley | 1.55 | |
| Under Armour | 1.54 | |
| PlayStation | 1.46 | |
| Audi | 1.46 | |
| NFL | 1.45 |
Official Profiles
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LoginArtist: Nicky Romero
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Top 10 Songs Played Today
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Total Streams (2025-09-26)
Total: 16,903,249
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
11,890,429 | 70.34% |
| [+] |
|
4,411,738 | 26.10% |
| [+] |
|
499,441 | 2.95% |
| [+] |
|
99,389 | 0.59% |
| [+] |
|
2,252 | 0.01% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-20 06:30 UTC | Nicky Romero | Zouk Nightclub | Las Vegas, United States | |
| 2025-12-21 06:00 UTC | Nicky Romero | Academy LA | Los Angeles, United States |















