Nicky Romero Brand Affinity ranks highest Pioneer at 26.96% . Very Strong. Score DMDB 69.95% | Fanbase 76.17%

Nicky Romero — pop artist from NL.

Nicky Romero, a prominent figure in electronic dance music, has established himself as a DJ, producer, and label owner. Known for hits like "Toulouse" and "I…

Nicky Romero

Superstar

Country: NL | Gender: male | Artist ID: 11e81bc9-6e3e-5386-90e7-a0369fe50396

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Genres

popdance popelectronictropical houseedmelectro housepop dancepop edmprogressive housedancedutch edmprogressive electro housebig roomdutch houseelectronic

Influential: 69.95% Fanbase: 76.17% Trending: 66.84%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 26.96% • Very Strong

As of 2025-09-09

4,765,630

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.95% | Fanbase 76.17% | Trending 66.84% | CAREER STAGE: SUPERSTAR

Biography

Nicky Romero, a prominent figure in electronic dance music, has established himself as a DJ, producer, and label owner. Known for hits like "Toulouse" and "I Could Be the One," his extensive discography showcases his adaptability within the genre. As the founder of Protocol Recordings, Nicky has collaborated with industry heavyweights such as David Guetta and Dimitri Vegas & Like Mike, solidifying his influence in the electronic music scene.

Report Date: 2025-09-09

Nicky Romero engages 18-24 & 25-34 audiences with repeatable results in BRAZIL, UNITED STATES, MEXICO. The fan base skews heavily male (79%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (50,500 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Pioneer, Tomorrowland, Trancefamily, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nicky Romero score 0.34% — Low bucket.

Brand: PioneerBrand: TomorrowlandBrand: Trancefamily

Followers:4,765,630

Engagements:15,969

Rate:0.3%

Posts:4,731

Avg Likes:14,796

Avg Comments:423

Avg Views:80,934

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,765,630 · Engagements 15,969 · Rate 0.3% Posts 4,731 · Views 80,934 · Avg Likes 14,796 · Avg Comments 423 · Avg Views 80,934	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 28% 13-17: 6% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (28%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	BRAZIL (9%) UNITED STATES (7%) MEXICO (7%) COLOMBIA (5%) INDIA (5%)	Top regions: BRAZIL (9%), UNITED STATES (7%), MEXICO (7%)
Platform Engagement	Instagram: 10,880 avg likes/post · Tiktok: 50,500 avg views/post · Youtube: 30,434 avg views/post	Best reach: Tiktok 50,500 avg views; best engagement: Instagram 10,880 avg likes

Top Brand Affinities

Pioneer

Score: 26.96

Tomorrowland

Score: 24.62

Trancefamily

Score: 22.21

Movistar

Score: 15.05

Amazon Music

Score: 12.76

Mixcloud

Score: 11.71

Sennheiser

Score: 10.57

Ableton

Score: 10.28

Efteling

Score: 8.96

KLM

Score: 8.09

Absolut

Score: 6.04

Amstel

Score: 5.28

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Top Brand Affinities

Brand	Category	Score
Pioneer		26.96
Tomorrowland		24.62
Trancefamily		22.21
Movistar		15.05
Amazon Music		12.76
Mixcloud		11.71
Sennheiser		10.57
Ableton		10.28
Efteling		8.96
KLM		8.09
Absolut		6.04
Amstel		5.28
SoundCloud		4.73
Lollapalooza		4.22
Smirnoff		4.04
Aston Martin		3.44
Beats Electronics		3.04
Heineken		3.02
Monster Beverage		2.97
Pull&Bear		2.87
Boeing		2.65
Red Bull		2.64
Ferrari		2.62
Budweiser		2.54
Philips		2.31
The North Face		2.19
Spotify Music		2.15
Dolce & Gabbana		2.15
McLaren		1.94
NBA		1.93
GoPro		1.91
Bugatti		1.85
Lamborghini		1.82
Coachella		1.80
Versace		1.76
FIFA		1.73
Hollister Co		1.69
Jack Daniels		1.68
Warner Bros		1.64
Bershka		1.63
Aperol		1.63
Maserati		1.61
Grand Theft Auto		1.60
Puma		1.59
Transformers		1.59
Oakley		1.55
Under Armour		1.54
PlayStation		1.46
Audi		1.46
NFL		1.45