Nicky Jam Brand Affinity ranks highest Univision at 16.20% . Very Strong. Score DMDB 76.42% | Fanbase 78.55%

Nicky Jam — hip-hop & rap artist from US.

Nicky Jam, born Nick Rivera Caminero on March 17, 1981 in Boston, Massachusetts, is a prominent figure in reggaeton and Latin trap. He gained recognition in…

Nicky Jam

Superstar

Country: US | Gender: male | Artist ID: 11e81bc7-b8eb-c74e-b743-a0369fe50396

Find Artist

Genres

hip-hop & raptrap latinolatin hip hopurbano latinolatinlatinreggaetonurbano latino

Influential: 76.42% Fanbase: 78.55% Trending: 75.35%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 16.20% • Very Strong

As of 2025-09-09

77,703,100

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 76.42% | Fanbase 78.55% | Trending 75.35% | CAREER STAGE: SUPERSTAR

Biography

Nicky Jam, born Nick Rivera Caminero on March 17, 1981 in Boston, Massachusetts, is a prominent figure in reggaeton and Latin trap. He gained recognition in the '90s through collaborations with artists like Daddy Yankee and DJ Playero. Jam's breakthrough came with albums like Vida Escante (2004) and The Black Carpet (2007), featuring hits such as "Gas Pela" with RKM. In 2010, he relocated to Colombia, revitalizing his career with underground hits like "Tu Primera Vez" and "Voy a Beber."

His 2017 album, Fénix, received critical acclaim and commercial success, earning a Latin Grammy Award nomination. Collaborations with artists like J Balvin and Enrique Iglesias further solidified his status in the music industry. Jam's continued success is evident through his 2018 releases, including the hit single "X" featuring J Balvin.

Report Date: 2025-09-09

Nicky Jam engages 18-24 & 25-34 audiences with repeatable results in COLOMBIA, MEXICO, UNITED STATES. The fan base skews heavily male (59%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (758,900 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Univision, American Airlines, Suavecito, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nicky Jam score 0.18% — Low bucket.

Brand: UnivisionBrand: American AirlinesBrand: Suavecito

Followers:77,703,100

Engagements:138,410

Rate:0.2%

Posts:12,546

Avg Likes:131,935

Avg Comments:1,406

Avg Views:788,854

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 77,703,100 · Engagements 138,410 · Rate 0.2% Posts 12,546 · Views 788,854 · Avg Likes 131,935 · Avg Comments 1,406 · Avg Views 788,854	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 29% 35-44: 7% 13-17: 7%	Largest: 18-24 (56%); next: 25-34 (29%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	COLOMBIA (13%) MEXICO (9%) UNITED STATES (8%) ARGENTINA (7%) PERU (7%)	Top regions: COLOMBIA (13%), MEXICO (9%), UNITED STATES (8%)
Platform Engagement	Instagram: 63,193 avg likes/post · Tiktok: 758,900 avg views/post · Youtube: 29,954 avg views/post	Best reach: Tiktok 758,900 avg views; best engagement: Tiktok 67,550 avg likes

Top Brand Affinities

Univision

Score: 16.20

American Airlines

Score: 7.86

Suavecito

Score: 7.50

Movistar

Score: 6.87

Cafecito

Score: 6.50

Margaritaville

Score: 4.53

Barber Shop Connect

Score: 3.92

Tomorrowland

Score: 3.15

shein

Score: 3.11

Victoria's Secret

Score: 2.87

VidaSana

Score: 2.85

Christian Louboutin

Score: 2.58

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Top Brand Affinities

Brand	Category	Score
Univision		16.20
American Airlines		7.86
Suavecito		7.50
Movistar		6.87
Cafecito		6.50
Margaritaville		4.53
Barber Shop Connect		3.92
Tomorrowland		3.15
shein		3.11
Victoria's Secret		2.87
VidaSana		2.85
Christian Louboutin		2.58
Sephora		2.48
Kylie Cosmetics		2.30
Dolce & Gabbana		2.29
Cadillac		2.17
Rolls-Royce		2.17
Sneakerhead		2.09
Bershka		1.96
Scion		1.86
Transformers		1.85
Cartier		1.82
Chrysler		1.80
Under Armour		1.80
Tommy Hilfiger		1.80
Dodge		1.73
Bugatti		1.73
Anastasia Beverly Hills		1.60
Mitsubishi		1.52
Herbalife		1.50
L'Oréal Paris		1.49
FIFA		1.49
Maserati		1.48
Los Angeles Lakers		1.41
UFC		1.40
Forever 21		1.40
Lexus		1.40
Gymshark		1.39
Target		1.37
Pandora		1.36
McLaren		1.36
Tesla Motors		1.35
Guess		1.33
Tarte Cosmetics		1.28
NBA		1.26
NYX Cosmetics		1.23
Coachella		1.21
Converse		1.20
Bellagio		1.20
New Balance		1.19