Nicki Minaj

Nicki Minaj

Country: GB | Gender: female | Artist ID: 11e81bc7-927d-402e-a05e-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen pophip popmainstream pophip-hop & rappop rapqueens hip hophip-hop/rapcontemporary hip hophip hop
Influential: 85.36% Fanbase: 89.41% Trending: 83.33%
As of: 2025-09-05

Top Brand Affinity

Highest overlapping lifestyle brand

Not available
As of 2025-09-05

49,800,000

Social Media Followers

As of 2025-09-05

04:20:42

Hours Airplay

As of 2025-09-04

Scores

Score: DMDB 85.36% | Fanbase 89.41% | Trending 83.33% | CAREER STAGE: SUPERSTAR

Biography

Nicki Minaj's rise to fame is marked by her distinctive blend of fierce lyricism and captivating humor, propelling her from mixtape sensation to global pop icon. With chart-topping albums like Pink Friday and hit singles such as "Super Bass" and "Anaconda," Minaj has solidified her status as a powerhouse in the music industry. Her versatility as an artist is evident in her ability to seamlessly transition from rap to pop, appealing to a broad audience with her dynamic delivery and razor-sharp wordplay. In 2022, the release of Queen Radio, Vol. 1 showcased Minaj's chart-topping hits and new tracks, including the number one hit "Super Freaky Girl," further cementing her position as a leading force in the music world.

Born Onika Tanya Maraj in 1982, Nicki Minaj's journey to stardom began in Queens, New York, where she honed her skills as a rapper and performer. Discovered by Dirty Money Entertainment CEO Big Fendi in 2007, she quickly rose to prominence with mixtapes like Playtime Is Over and Sucka Free, featuring collaborations with industry heavyweights. Signing with Young Money Entertainment in 2009, Minaj's career skyrocketed with the release of albums like The Pinkprint and Queen, earning accolades and setting records along the way. As she continues to dominate the music scene with her bold persona and chart-topping hits, Minaj's legacy as a trailblazing artist remains unrivaled.
Login to Update Artist Data Next refresh: —

Nicki Minaj Marketing Affinity & Brand Fit Data

Report Date: 2025-09-05

Nicki Minaj is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDIA. The audience is heavily female (57%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (4,550,000 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to leading lifestyle names points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Nicki Minaj score 1.08%Moderate bucket.
Followers:49,800,000
Engagements:537,157
Rate:1.1%
Posts:604
Views:5,791,244
Avg Likes:498,813
Avg Comments:13,197
Avg Views:5,791,244

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 49,800,000 · Engagements 537,157 · Rate 1.1%
Posts 604 · Views 5,791,244 · Avg Likes 498,813 · Avg Comments 13,197 · Avg Views 5,791,244
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 58%
25-34: 28%
13-17: 8%
35-44: 5%
Largest: 18-24 (58%); next: 25-34 (28%)
Gender Split Female: 57%
Male: 43%
Non-binary/Other: 0%
Skews female (57%)
Top Countries UNITED STATES (26%)
BRAZIL (7%)
INDIA (4%)
NIGERIA (4%)
MEXICO (3%)
Top regions: UNITED STATES (26%), BRAZIL (7%), INDIA (4%)
Platform Engagement Tiktok: 4,550,000 avg views/post · Youtube: 1,241,244 avg views/post Best reach: Tiktok 4,550,000 avg views; best engagement: Tiktok 443,200 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “Open Full Social Media Report” button above to view current social stats.

Official Profiles

Login to view Contact

Login

Total Streams (2025-09-03)

Total: 51,921,123 — Est. Royalty: $191,540.45

PLATFORM TOTAL ROYALTY ($) %
Spotify Spotify 44,770,661 179,082.64 93.50%
Last.fm Last.fm 4,517,443 9,034.89 4.72%
Pandora Pandora 2,633,019 3,422.92 1.79%
Anghami Anghami 0 0.00 0.00%
Audiomack Audiomack 0 0.00 0.00%
Jiosaavn Jiosaavn 0 0.00 0.00%
Tidal Tidal 0 0.00 0.00%
Yandex Yandex 0 0.00 0.00%
YouTube Artist YouTube Artist 0 0.00 0.00%

Radio Spins (2025-09-07)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-09-06)

Platform%
No data.

Artist Performace Report

Streams: 53,250,654 ? 51,921,123 (-2.50%)

Estimate Royalties: $194,199.81 ? $191,540.45 (-2659.36) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
Total: 0
PlatformLatest
Popularity Change (%)
Platform2025-09-022025-09-03Change
tidalTidal92.00%92.00%+0.00%
Streaming Audience Growth
Platform2025-09-022025-09-03Change
audiomackAudiomack374,4780-374,478
jiosaavnJiosaavn47,2690-47,269
lastfmLastfm4,516,4684,517,443+975
pandoraPandora2,639,7992,633,019-6,780
spotifySpotify44,847,13644,770,661-76,475
yandexYandex825,5040-825,504
Radio Airplay Change (min)
Song2025-09-052025-09-06Change
Streams & Royalties
Metric2025-09-022025-09-03Change
Streams53,250,65451,921,123-1,329,531
Royalties$194,199.81$191,540.45-2,659.36

Artist Ranking, Popularity and Social Media Influence measured accurately with AI.