Nicki Minaj

Nicki Minaj — pop artist from GB.

Nicki Minaj's rise to fame is marked by her distinctive blend of fierce lyricism and captivating humor, propelling her from mixtape sensation to global pop…

Influence: 85.36% Fanbase: 89.41% Trending: 83.33% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-27

49,800,000

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-01 00:20:45 UTC

Genres

popdance poppoppost-teen pophip popmainstream pophip-hop & rappop rapqueens hip hophip-hop/rapcontemporary hip hophip hop

Biography

Nicki Minaj's rise to fame is marked by her distinctive blend of fierce lyricism and captivating humor, propelling her from mixtape sensation to global pop icon. With chart-topping albums like Pink Friday and hit singles such as "Super Bass" and "Anaconda," Minaj has solidified her status as a powerhouse in the music industry. Her versatility as an artist is evident in her ability to seamlessly transition from rap to pop, appealing to a broad audience with her dynamic delivery and razor-sharp wordplay. In 2022, the release of Queen Radio, Vol. 1 showcased Minaj's chart-topping hits and new tracks, including the number one hit "Super Freaky Girl," further cementing her position as a leading force in the music world.

Born Onika Tanya Maraj in 1982, Nicki Minaj's journey to stardom began in Queens, New York, where she honed her skills as a rapper and performer. Discovered by Dirty Money Entertainment CEO Big Fendi in 2007, she quickly rose to prominence with mixtapes like Playtime Is Over and Sucka Free, featuring collaborations with industry heavyweights. Signing with Young Money Entertainment in 2009, Minaj's career skyrocketed with the release of albums like The Pinkprint and Queen, earning accolades and setting records along the way. As she continues to dominate the music scene with her bold persona and chart-topping hits, Minaj's legacy as a trailblazing artist remains unrivaled.

Top Brand Affinities

Report Date: 2025-09-27

Nicki Minaj is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDIA. The audience is heavily female (57%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (4,550,000 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to leading lifestyle names points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nicki Minaj score 1.08% — Moderate bucket.

Followers:49,800,000

Engagements:537,157

Rate:1.1%

Posts:604

Avg Likes:498,813

Avg Comments:13,197

Avg Views:5,791,244

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 49,800,000 · Engagements 537,157 · Rate 1.1% Posts 604 · Views 5,791,244 · Avg Likes 498,813 · Avg Comments 13,197 · Avg Views 5,791,244	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 28% 13-17: 8% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (28%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (26%) BRAZIL (7%) INDIA (4%) NIGERIA (4%) MEXICO (3%)	Top regions: UNITED STATES (26%), BRAZIL (7%), INDIA (4%)
Platform Engagement	Tiktok: 4,550,000 avg views/post · Youtube: 1,241,244 avg views/post	Best reach: Tiktok 4,550,000 avg views; best engagement: Tiktok 443,200 avg likes