
Nicki Minaj
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
49,800,000
Social Media Followers
04:20:42
Hours Airplay
Scores
Biography
Born Onika Tanya Maraj in 1982, Nicki Minaj's journey to stardom began in Queens, New York, where she honed her skills as a rapper and performer. Discovered by Dirty Money Entertainment CEO Big Fendi in 2007, she quickly rose to prominence with mixtapes like Playtime Is Over and Sucka Free, featuring collaborations with industry heavyweights. Signing with Young Money Entertainment in 2009, Minaj's career skyrocketed with the release of albums like The Pinkprint and Queen, earning accolades and setting records along the way. As she continues to dominate the music scene with her bold persona and chart-topping hits, Minaj's legacy as a trailblazing artist remains unrivaled.
Nicki Minaj is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDIA. The audience is heavily female (57%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (4,550,000 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to leading lifestyle names points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 49,800,000 · Engagements 537,157 · Rate 1.1% Posts 604 · Views 5,791,244 · Avg Likes 498,813 · Avg Comments 13,197 · Avg Views 5,791,244 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 58% 25-34: 28% 13-17: 8% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (28%) |
Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
Top Countries |
UNITED STATES (26%) BRAZIL (7%) INDIA (4%) NIGERIA (4%) MEXICO (3%) |
Top regions: UNITED STATES (26%), BRAZIL (7%), INDIA (4%) |
Platform Engagement | Tiktok: 4,550,000 avg views/post · Youtube: 1,241,244 avg views/post | Best reach: Tiktok 4,550,000 avg views; best engagement: Tiktok 443,200 avg likes |
Top Brand Affinities
Brand | Category | Score |
---|---|---|
Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginTotal Streams (2025-09-03)
Total: 51,921,123 — Est. Royalty: $191,540.45
PLATFORM | TOTAL | ROYALTY ($) | % | |
---|---|---|---|---|
[+] |
![]() |
44,770,661 | 179,082.64 | 93.50% |
[+] |
![]() |
4,517,443 | 9,034.89 | 4.72% |
[+] |
![]() |
2,633,019 | 3,422.92 | 1.79% |
[+] |
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0 | 0.00 | 0.00% |
[+] |
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0 | 0.00 | 0.00% |
[+] |
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0 | 0.00 | 0.00% |
[+] |
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0 | 0.00 | 0.00% |
[+] |
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0 | 0.00 | 0.00% |
[+] |
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0 | 0.00 | 0.00% |
Radio Spins (2025-09-07)
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
No spins for today. |
Popularity (2025-09-06)
Platform | % |
---|---|
No data. |
Artist Performace Report
Streams: 53,250,654 ? 51,921,123 (-2.50%)
Estimate Royalties: $194,199.81 ? $191,540.45 (-2659.36) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
Platform | Latest |
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Popularity Change (%)
Platform | 2025-09-02 | 2025-09-03 | Change |
---|---|---|---|
![]() | 92.00% | 92.00% | +0.00% |
Streaming Audience Growth
Platform | 2025-09-02 | 2025-09-03 | Change |
---|---|---|---|
![]() | 374,478 | 0 | -374,478 |
![]() | 47,269 | 0 | -47,269 |
![]() | 4,516,468 | 4,517,443 | +975 |
![]() | 2,639,799 | 2,633,019 | -6,780 |
![]() | 44,847,136 | 44,770,661 | -76,475 |
![]() | 825,504 | 0 | -825,504 |
Radio Airplay Change (min)
Song | 2025-09-05 | 2025-09-06 | Change |
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Streams & Royalties
Metric | 2025-09-02 | 2025-09-03 | Change |
---|---|---|---|
Streams | 53,250,654 | 51,921,123 | -1,329,531 |
Royalties | $194,199.81 | $191,540.45 | -2,659.36 |