Nicki Bluhm
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
78,730
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:02:56 UTC
Genres
Biography
Avondale Drive blends nostalgic country-rock with sharp, contemporary lyricism, reflecting on past experiences to pave the way for a brighter future. Bluhm's album explores themes of self-trust, authenticity, and finding peace in letting go, presenting a mature perspective that signifies growth and acceptance.
Nicki Bluhm resonates most with 25-34 & 35-44 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (68%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (2,080 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Akg, Live Nation, Ampeg makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 78,730 · Engagements 333 · Rate 0.4% Posts 2,606 · Views 2,080 · Avg Likes 321 · Avg Comments 18 · Avg Views 2,080 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 35-44: 22% 18-24: 22% 45-64: 18% |
Largest: 25-34 (35%); next: 35-44 (22%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
UNITED STATES (61%) BRAZIL (6%) UNITED KINGDOM (5%) CANADA (5%) AUSTRALIA (3%) |
Top regions: UNITED STATES (61%), BRAZIL (6%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 195 avg likes/post · Youtube: 2,080 avg views/post | Best reach: Youtube 2,080 avg views; best engagement: Instagram 195 avg likes |
Top Brand Affinities
Akg
Live Nation
Ampeg
MOOG
Sennheiser
Coors
Amazon Music
Kickstarter
Verizon
Pro Tools
Paramount Pictures
Atmos
| Brand | Category | Score |
|---|---|---|
| Akg | 35.44 | |
| Live Nation | 30.54 | |
| Ampeg | 29.76 | |
| MOOG | 23.17 | |
| Sennheiser | 20.26 | |
| Coors | 13.01 | |
| Amazon Music | 11.23 | |
| Kickstarter | 10.49 | |
| Verizon | 10.28 | |
| Pro Tools | 9.59 | |
| Paramount Pictures | 8.76 | |
| Atmos | 8.02 | |
| Pacific Northwest Wonderland | 6.98 | |
| Free People | 6.96 | |
| Jameson | 6.13 | |
| Spotify Music | 5.94 | |
| Pilsner Urquell | 5.81 | |
| Anthropologie | 5.20 | |
| Kroger | 5.18 | |
| Margaritaville | 4.89 | |
| Cadillac | 4.65 | |
| Ableton | 4.55 | |
| FedEx | 4.36 | |
| NBC | 4.28 | |
| Airbnb | 4.25 | |
| Preloved | 4.19 | |
| Leica | 4.11 | |
| Gillette | 4.08 | |
| Hurley | 4.06 | |
| Emporium | 4.04 | |
| Showtime | 4.03 | |
| Coachella | 3.97 | |
| Nixon | 3.96 | |
| Budweiser | 3.76 | |
| Holden | 3.64 | |
| Carhartt | 3.49 | |
| Busch | 3.31 | |
| Guinness | 2.93 | |
| Costco | 2.87 | |
| Comedy Central | 2.73 | |
| ESPN | 2.72 | |
| Harley-Davidson | 2.65 | |
| Nickelodeon | 2.61 | |
| NHL | 2.58 | |
| The Olympic Games | 2.51 | |
| Polaroid | 2.51 | |
| Lollapalooza | 2.50 | |
| Mulberry | 2.46 | |
| Kodak | 2.42 | |
| Paypal | 2.41 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
